Why is the From Email Address showing instead of From Name in SFMC?

Email marketer from Litmus Community shares that a poor sender reputation can cause email providers to display the From Email Address instead of the From Name, as a way to protect users from potential spam or phishing attempts.

Email marketer from Salesforce Trailblazer Community suggests checking the Sender Profile to ensure the From Name is correctly entered and that the 'Override sender profile' is not selected in the send flow, as this can cause the From Email to be displayed.

Email marketer from StackExchange suggests checking the email authentication setup (SPF, DKIM, DMARC) as poor authentication can cause email clients to display the From Email Address instead of the From Name to reduce the chance of phishing.

Email marketer from Reddit explains that some email clients prioritize the email address for security reasons or have settings that affect how the From Name is displayed, and recommends testing with different email clients to see if the issue is consistent.

Email marketer from Email Marketing Tips Blog suggests that users add your email address to their address book, as this can train their email clients to recognize and display the correct From Name.

Email marketer from Email on Acid Blog recommends testing the email in various email clients and devices to identify if the issue is specific to certain environments. This helps isolate if the problem lies with the rendering of the email in those clients.

Email marketer from Mailchimp Forums notes that special characters or incorrect encoding in the From Name field can lead to display issues. Ensure the From Name is properly encoded using UTF-8.

Email marketer from SendGrid Blog explains how spam filters and sender reputation impact whether the From Name is displayed correctly. Improving your sender reputation can help ensure the From Name is shown.

Email marketer from Email Geeks explains how the display depends on the email app you are using and to check the headers to ensure that the FROM header contains both name and email. If it does, then it's the email app potentially hiding the friendly from to help with anti abuse.

Expert from Spam Resource explains that when people sign up for services or purchase from you, add those customer details (including the person's name) to your company’s records. List bombing, or adding an address to a ton of different lists without the permission of the owner, often causes the service to display the email instead of the from name.

Expert from Word to the Wise explains that the From: name is one of the most important parts of your email, because if users cannot instantly recognize your brand they are much less likely to engage with it.

Expert from Email Geeks shares a few potential reasons. It could be a client-side issue, a send classification configuration issue, or an email authentication issue, but needs to see the headers to be sure.

Documentation from Salesforce Help explains that Send Classifications specify the sender profile and delivery profile used for an email send. Verify that the correct sender profile is associated with the send classification being used.

Documentation from Salesforce Help explains that the Sender Profile in SFMC defines the From Name and From Email Address used in email sends. Review the profile to ensure the From Name field is populated and correctly formatted.

Documentation from Microsoft Support explains that Outlook might display only the email address if the contact is not in the user's address book, or if the sender's domain has a low reputation. Adding the sender to the address book or improving sender reputation can resolve this.

Documentation from Apple Support details the mail preferences which can change the way a mail is displayed. Ensure there are no filters that could affect the From name display

Documentation from RFC explains that From headers should contain both an email address and, optionally, a name. Correct formatting ensures that email clients can properly display the From Name.