Can changing the sender name impact email deliverability?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks shares that while any change has the potential to influence inbox placement, the friendly from name is rarely to blame. It could be recipient level filtering or other issues with the campaign.
Marketer from Email Geeks suggests that if everything else is equal, users may not recognize the email with the new friendly-from. Recommends checking segments, user expectations, and other metrics.
Email marketer from Quora user Jane Doe explains that changing the sender name can trigger spam filters, especially if the content or other factors are borderline. Consistent sender info helps build a positive reputation with ISPs.
Email marketer from EmailToolTester mentions that the 'From' name is crucial for recognition. A recognizable sender name helps build trust and encourages opens. They emphasize the importance of using a consistent and clear sender name.
Marketer from Email Geeks points out that the original poster was spamming (aka "outreach") prior to experiencing the problem and that's what likely derailed their deliverability.
Email marketer from Reddit user u/EmailMarketingGuru shares that a changed sender name can definitely impact open rates, and potentially deliverability if it leads to more spam complaints. Maintaining a recognizable and consistent sender name is key.
Email marketer from Sendinblue shares that your sender name can impact your deliverability. They suggest using a recognizable name that your recipients will trust. Avoid using generic names or names that are too similar to other senders.
Email marketer from StackExchange user JohnSmith explains that the sender's reputation, built up over time, is key for deliverability. Changing the sender name might impact this reputation if recipients don't recognize the new name, leading to lower engagement.
Email marketer from Mailjet explains that changing the sender name impacts deliverability. Senders must maintain consistency in their sender name as changing it too frequently can confuse recipients and hurt sender reputation. Also it is recommended to A/B test to optimise
What the experts say2Expert opinions
Expert from Spamresource explains the importance of a consistent from: address. From: addresses should be carefully considered and changes should be tested thoroughly as it impacts on reputation.
Expert from Word to the Wise (Laura Atkins) explains that consistency is key to building a positive sending reputation, and changing the sender name frequently can disrupt this. A consistent and recognizable 'From' name contributes to better deliverability.
What the documentation says4Technical articles
Documentation from RFC 5322, explains that the 'From:' field identifies the author(s) of the message. While it doesn't directly address deliverability, it highlights the importance of proper sender identification, which indirectly impacts deliverability as it affects recipient trust.
Documentation from SparkPost answers that the From address and domain reputation are key factors in deliverability. Consistently using the same From address builds a positive reputation, while sudden changes can trigger spam filters.
Documentation from Google responds with guidelines stating that using a consistent 'From' address is important. Inconsistent sender information can negatively affect deliverability to Gmail users, with clear guidelines on setting up records.
Documentation from Mailchimp answers question about from names confirming that it's the first thing subscribers see and greatly influences open rates, but doesn't specifically call out deliverability issues, however, they do link deliverability resources where this is explained.