Why is my Sender Score low despite having a high delivery rate?

Email marketer from Reddit shares that erratic sending volumes can negatively impact your Sender Score. Suddenly increasing your sending volume can make you look like a spammer, even if you have a high delivery rate.

Email marketer from Mailjet explains that Sender Score is influenced by factors beyond just delivery rate, including spam complaints, sending volume consistency, and the quality of your email list. A high delivery rate doesn't necessarily mean a good Sender Score if other factors are negatively affecting your reputation.

Email marketer from Litmus shares that focusing only on delivery rates is a mistake; engagement metrics like opens and clicks are also crucial for maintaining a good Sender Score. Low engagement can indicate that your emails are not relevant or desirable to recipients.

Email marketer from SparkPost shares that Sender Score is a holistic view of your sending reputation, taking into account bounce rates, spam trap hits, and user engagement. A high delivery rate is just one piece of the puzzle; poor performance in other areas can drag down your overall score.

Email marketer from StackExchange explains that hitting spam traps can significantly lower your Sender Score, even if you have a high delivery rate. Spam traps are email addresses that don't belong to real users and are used to identify spammers.

Email marketer from Email Vendor Forum shares sending too many emails can get your IP dinged regardless of your delivery rate. Finding the right cadence may mean a smaller audience, but a warmer IP.

Email marketer from Email Geeks explains that providers controlling a large number of small domains can significantly impact Sender Score. He suggests looking at the bounces to see if they share a common provider blocking you.

Email marketer from EmailGeek shares that poor list hygiene can significantly lower your Sender Score. Sending to old, unengaged addresses or spam traps can lead to low engagement and high spam complaints, regardless of your delivery rate.

Email marketer from Email Geeks recommends checking with Google Postmaster and other similar tools to monitor email performance, as they directly impact deliverability. He also asks about the IP's age, send volume, and suppression of AOL/Verizon addresses.

Email marketer from Email Marketing Forum says that not having proper email authentication (SPF, DKIM, DMARC) set up can negatively impact your Sender Score, even with a high delivery rate. Mailbox providers may see your emails as suspicious if they're not properly authenticated.

Email marketer from Email Geeks mentions that Yahoo/AOL is a pain to deal with and that they regularly suppress them whenever they see a dip in deliverability or inboxing.

Email marketer from Email Best Practices forum shares if the content is poor, that this may also get dinged regardless of delivery rates. Focusing on more personalised content may work better.

Expert from Email Geeks explains that Sender Score only provides feedback about your sends if you are using dedicated sending IP addresses. Shared IP addresses blend data, potentially reflecting issues caused by others.

Expert from Email Geeks shares that she stopped caring about SenderScore a decade ago because it never seemed to correlate to actual delivery. She had clients with terrible sender scores and great delivery, and vice versa.

Expert from Email Geeks advises to ensure DMARC is in place to monitor for spoofing, recommending p=reject to prevent unauthorized use of your domain.

Expert from Word to the Wise explains that Sender Score is impacted by list quality. If you have high delivery rates but low engagement and spam complaints, this can affect sender score.

Expert from Spamresource explains that many factors beyond bounce rate affect sender reputation, including spam complaints, blacklistings, and engagement.

Documentation from Google Postmaster Tools explains that high spam complaint rates negatively impact your sender reputation, even if your emails are being delivered. Users marking your emails as spam is a strong signal to mailbox providers.

Documentation from Spamhaus explains that sending unwanted emails can get a reputation dinged. This can be despite delivery rates.

Documentation from Microsoft SNDS explains that their Smart Network Data Services (SNDS) uses multiple factors to determine IP reputation, including user complaints, spam trap hits, and the quality of your email content. A high delivery rate doesn't guarantee a good reputation if other signals are negative.

Documentation from Validity explains that Sender Score calculation includes over a dozen factors like spam complaints, sending volume, and infrastructure. Sender Score assesses the health of your IP address, so even with high delivery your sending practices may be flagged as potentially unwanted by receivers.