Why is Microsoft SNDS data not displaying or delayed?
Summary
What email marketers say7Marketer opinions
Email marketer from Reddit says that sometimes the data isn't there because you haven't sent enough email volume to trigger the thresholds or you haven't been sending email to live Microsoft addresses.
Email marketer from Reddit suggests that SNDS data delays could be due to inconsistencies in the IP address reputation reporting or Microsoft's internal data processing. They recommend verifying your IPs are correctly registered and checking for announcements from Microsoft.
Email marketer from EmailGeeks responds, that it could be related to Microsoft infrastructure issues, and suggests contacting Microsoft support directly to report the issue.
Email marketer from Email Marketing Forum recommends checking your authentication settings (SPF, DKIM, DMARC) as incorrect configurations can lead to data misrepresentation in SNDS. Also, ensure your sending volume meets the minimum threshold for data reporting.
Email marketer from StackExchange suggests that SNDS data synchronization issues could be caused by conflicts with other Microsoft services or account-related problems. They recommend ensuring your Microsoft account has the necessary permissions to access SNDS data.
Email marketer from Email Geeks shares that he had the login loop error for 2 weeks and it somehow works in a different browser or in an incognito window.
Email marketer from StackExchange mentions that if you've recently changed IP addresses or domains, SNDS may not immediately display data until the new configuration is fully recognized and processed by Microsoft's systems.
What the experts say7Expert opinions
Expert from Email Geeks explains that Microsoft grafted the modern Microsoft login process on top of the 15+ year old SNDS site and it’s always been a bit buggy, and that you can’t actually log out from inside of SNDS, you always have to close windows and clear cookies.
Expert from Spam Resource highlights that SNDS experiences periodic issues, including data delays and login errors. He attributes this to the outdated infrastructure of the SNDS platform, suggesting it's a common occurrence. Workarounds, like using different browsers or incognito mode, may help with login problems.
Expert from Email Geeks mentions that she has gone so far as to fire up MS Edge in a VM that I never use for webbrowsing to try and login in the past.
Expert from Email Geeks confirms seeing data up to 12/5 as well and confirms that SNDS issues happen regularly.
Expert from Email Geeks shares that client data seems to have stopped on the 5th.
Expert from Email Geeks experienced a login error: 'Something went wrong and we can’t sign you in right now. Please try again later. The Microsoft account login server has detected too many repeated authentication attempts. Please wait a moment and try again.' and suggests that data is back but perhaps the UI is wonky.
Expert from Word to the Wise explains that missing SNDS data might be a symptom of Microsoft's larger infrastructure challenges. The tools may be under-resourced, causing inconsistencies and reporting delays. She recommends documenting issues and escalating to Microsoft support to push for improvements.
What the documentation says4Technical articles
Documentation from Microsoft Documentation states that SNDS data accuracy can be affected by filtering and aggregation processes. It may not reflect real-time sending activities and is subject to processing delays. Some data might be excluded based on internal Microsoft criteria.
Documentation from Microsoft Documentation notes that SNDS data is not updated in real-time; updates occur at specific intervals. Delays can happen if there are system maintenance activities or unforeseen issues in data processing pipelines.
Documentation from Microsoft Documentation explains that if a user does not have a Microsoft Account (MSA) associated with their sender IP reputation, they will not be able to access the SNDS data. There is also the comment that SNDS should be regarded as an indication, not an absolute truth, and data can be delayed, or missing
Documentation from Microsoft Documentation explains that data in SNDS might be delayed due to processing times and potential system issues. Check the official Microsoft support channels for any reported outages or delays affecting SNDS data processing.