How long does it take for data to appear in Microsoft SNDS Live after IP is added?
Summary
What email marketers say7Marketer opinions
Email marketer from Email Marketing Forum explains to ensure that the IP is properly authenticated and sending enough volume, and then wait 24-48 hours for data to populate.
Email marketer from Reddit notes that they've experienced delays of up to 48 hours before seeing data in SNDS, especially with new IPs.
Email marketer from Email Geeks shares that there may be lags at times where data doesn’t exactly come in on schedule.
Email marketer from Mailjet Blog mentions that initial data visibility in SNDS typically occurs within 24-48 hours after adding the IP and meeting volume thresholds.
Email marketer from Email Geeks forum shares that there may be lags at times where data doesn’t exactly come in on schedule.
Email marketer from SendGrid Support shares that data visibility takes around one day but may take up to 48 hours.
Email marketer from StackOverflow mentions that SNDS data usually refreshes daily, so you should see data within 24 hours if everything is configured correctly.
What the experts say4Expert opinions
Expert from Email Geeks shares that Microsoft may also update the data around 12PM EST, referring to Google Postmaster Tools (GPT).
Expert from Email Geeks explains that if access is approved and the volume criteria are met, data should start appearing the next day and that they don't believe they backfill data.
Expert from Word to the Wise states that SNDS requires a certain volume to report so it might take sometime depending on the amount of mail you are sending.
Expert from SpamResource suggests that it typically takes about 24 hours for data to populate in SNDS after an IP is added, assuming sufficient mail volume.
What the documentation says4Technical articles
Documentation from Microsoft Documentation says that you need to send a certain number of emails for the system to track.
Documentation from Microsoft SNDS FAQ clarifies that data will only appear if the IP sends a sufficient volume of email traffic, and it might take a day to reflect new IPs' data.
Documentation from Microsoft Learn explains that data in SNDS is typically available the day after the traffic has been observed, provided the IP meets the minimum volume requirements.
Documentation from Microsoft Support notes that IP reputation data may take up to 24 hours to populate after the IP address is added to SNDS.