What are the common issues with Microsoft SNDS (Sender Network Data Services)?
Summary
What email marketers say13Marketer opinions
Email marketer from Email Marketing Forum explains that the SNDS data refresh rate can vary, and there may be delays in data updates. Users should be patient and allow sufficient time for data to be updated before making critical decisions based on SNDS data.
Email marketer from Email Deliverability Forum shares that SNDS blocking issues can arise from sudden spikes in email volume, poor list hygiene practices, and sending emails to spam traps. Consistent monitoring of SNDS data is essential to identify and address these issues.
Marketer from Email Geeks shares he is having the same issue and found the SNDS page when trying to access it.
Marketer from Email Geeks shares he is seeing the same issue with unexpected blocking on a green IP and provides a link to the ticket submission page.
Email marketer from LinkedIn explains that high complaint rates in SNDS indicate potential issues with email content, targeting, or subscription practices. Addressing these issues through improved segmentation and content optimization is crucial for reducing complaints.
Marketer from Email Geeks shares they are having the same issues, and sender support also seems to be malfunctioning.
Email marketer from StackExchange shares that maintaining a positive IP reputation is crucial for SNDS performance. Factors such as sender authentication, bounce rates, and complaint rates significantly impact IP reputation and SNDS data accuracy.
Marketer from Email Geeks shares they have been seeing the issue for a few clients, but without blocks yet, just unable to access SNDS.
Email marketer from Reddit shares that SNDS may occasionally report false positives, such as incorrectly identifying legitimate emails as spam. Users should investigate such cases carefully and consider providing feedback to Microsoft to improve SNDS accuracy.
Email marketer from Spam Resource Blog shares that SNDS spam trap hits can result from acquiring email addresses from unreliable sources or failing to implement proper list cleaning procedures. Regularly scrubbing email lists and implementing double opt-in practices are essential for avoiding spam traps.
Email marketer from Email Service Provider Blog shares that SNDS integration issues can arise due to compatibility problems between the ESP's platform and SNDS API. Thorough testing and coordination with the ESP's technical support team are essential for successful integration.
Marketer from Email Geeks explains that the SNDS portal site is back up for them, but authorization emails are not flowing. Also the missing authorization emails eventually showed up, ~8 hours later, but they were received, and SNDS appears fully functional once more.
Email marketer from Reddit explains that SNDS data discrepancies can occur due to delays in data processing or variations in reporting methodologies between SNDS and other email analytics platforms. It's crucial to cross-reference data with other sources for a comprehensive view.
What the experts say4Expert opinions
Expert from Word to the Wise answers question about how SNDS reports your IP reputation which directly affects delivery of emails to Outlook and Hotmail accounts. Maintaining a good reputation, achieved through legitimate sending practices, is vital for reaching Microsoft's users' inboxes consistently.
Expert from Spam Resource explains that difficulties in interpreting SNDS data can arise from the platform's complexity and lack of comprehensive documentation, making it challenging for senders to accurately diagnose deliverability issues and implement effective remediation strategies.
Expert from Word to the Wise explains that SNDS has limitations as it only provides data related to email traffic received by Microsoft's email services (Outlook, Hotmail, etc.). Senders must use a variety of data sources to gain a comprehensive view of their overall deliverability performance.
Expert from Spam Resource explains that SNDS data inaccuracies, such as discrepancies in reported complaint rates or spam trap hits, can stem from delays in data processing or variations in how Microsoft defines and tracks these metrics compared to other monitoring systems.
What the documentation says5Technical articles
Documentation from Microsoft Documentation explains that SNDS can implement rate limiting to protect its infrastructure from abuse or excessive data requests. Users encountering rate limiting should optimize their API requests and adhere to documented guidelines.
Documentation from Microsoft Support explains that SNDS authentication failures can occur due to incorrect credentials or misconfigured API settings. Users should verify their authentication details and follow the recommended troubleshooting steps.
Documentation from Microsoft Postmaster explains that resolving SNDS blocking issues requires addressing the underlying causes, such as improving sender reputation, reducing complaint rates, and implementing proper authentication. Following Microsoft's guidelines and best practices is essential for successful unblocking.
Documentation from Microsoft Azure Documentation explains that SNDS retains data for a specific period, typically several months. Users should be aware of the data retention policy and plan accordingly for data analysis and reporting purposes.
Documentation from Microsoft Learn explains that users may experience issues accessing SNDS due to account-related problems, such as not being a global administrator or not having the proper permissions assigned within the Microsoft 365 environment.