Why is it difficult to get useful support from mailbox providers?

Summary

Obtaining useful support from Mailbox Providers (MBPs) is challenging due to a confluence of factors. A primary driver is the need for MBPs to protect their users from spam and abuse, leading to a prioritization of overall ecosystem health over individual sender concerns. This often results in generic or automated support responses. The volume of support requests is immense, while MBPs often operate with limited resources, making personalized assistance difficult. Further complicating matters is the constantly evolving landscape of deliverability rules and the fact that MBPs rely on proprietary data and algorithms, which they are hesitant to share due to competition and security concerns. A significant percentage of senders also lack the necessary technical understanding or do not perform adequate self-troubleshooting before contacting support. Furthermore, past abuse of support channels has led to a reduction in available resources. Finally, from the sender's perspective, it can be frustrating to navigate the lack of transparency, potentially encounter 'shadow banning' (silent filtering), and feel like MBPs are intentionally unhelpful. MBPs must differentiate between legitimate senders and those attempting to manipulate filters or social engineer their way into the inbox, a task made more complex by malicious actors who aid spammers in bypassing protections.

Key findings

  • Prioritization of Security: MBPs prioritize user protection from spam/abuse, often at the expense of individualized support.
  • Resource Constraints: MBPs face high support volumes with limited resources, hindering personalized assistance.
  • Lack of Transparency: MBPs' proprietary data and algorithms are not readily shared, hindering sender understanding.
  • Knowledge Gap: Many senders lack the technical understanding for effective self-troubleshooting.
  • Abuse of Support Channels: Past abuse has led to a reduction in available MBP support resources.
  • Difficult Differentiation: MBPs struggle to distinguish legitimate senders from those with malicious intent.
  • Evolving Landscape: The rules and algorithms of deliverability are constantly changing

Key considerations

  • Thorough Self-Troubleshooting: Conduct extensive self-troubleshooting and research using available documentation before seeking MBP support.
  • Detailed Support Requests: Provide detailed and specific information in support requests, demonstrating effort and understanding.
  • Proactive Reputation Management: Actively monitor and manage sender reputation, promptly addressing issues and adhering to best practices.
  • Compliance with Best Practices: Implement and maintain proper email authentication (SPF, DKIM, DMARC) and adhere to all relevant guidelines.
  • Realistic Expectations: Recognize the limitations of MBP support and focus on building a strong, reputable sending infrastructure.
  • Continuous Learning: Stay up-to-date on evolving deliverability rules and adapt sending strategies accordingly.
  • Feedback Loops: Implement and monitor feedback loops to identify and address deliverability problems

What email marketers say
12Marketer opinions

It's difficult to get useful support from mailbox providers (MBPs) due to several factors. MBPs prioritize protecting their users from spam and abuse, leading to generic support responses and limited personalized assistance. They handle a high volume of requests with limited resources, relying on automated systems and documentation rather than direct interaction. The complexity and constantly evolving nature of deliverability rules, combined with the proprietary nature of MBPs' internal data and algorithms, contribute to a lack of transparency and make it hard for senders to understand and resolve issues. A significant number of senders also lack the self-discipline and knowledge to troubleshoot issues before seeking support. Finally, the potential for 'shadow banning,' where emails are silently filtered without notification, adds to the frustration.

Key opinions

  • Prioritization: MBPs prioritize protecting users from spam and abuse over individual sender issues.
  • Limited Resources: MBPs have limited resources and a vast user base, making personalized support difficult.
  • Lack of Transparency: MBPs often withhold internal data and algorithm details, hindering sender understanding.
  • Sender Knowledge Gap: Many senders lack sufficient knowledge and preparation before contacting MBPs for support.
  • Evolving Rules: Deliverability rules are constantly changing, making it difficult for senders to adapt.
  • Shadow Banning: The potential for 'shadow banning' creates frustration due to the lack of notification.

Key considerations

  • Self-Help First: Thoroughly research and troubleshoot deliverability issues using available documentation and tools before contacting MBPs.
  • Detailed Requests: When seeking support, provide as much relevant detail and context as possible in your request.
  • Reputation Monitoring: Actively monitor and manage your sender reputation, focusing on reducing spam complaints and improving engagement.
  • Authentication: Ensure proper email authentication (SPF, DKIM, DMARC) is in place to improve deliverability.
  • Adaptability: Stay informed about changes in deliverability best practices and adjust your sending strategies accordingly.
  • Acceptance: Acknowledge the limitations of MBP support and focus on building a strong sending reputation through best practices and compliance.
Marketer view

Email marketer from Quora explains that mailbox providers (MBPs) have to deal with a lot of noise and abuse, making it difficult to provide personalized support. Their support is often limited to automated responses and generic advice due to the sheer volume of requests and the need to protect their systems from malicious actors.

November 2024 - Quora
Marketer view

Email marketer from Stack Overflow responds that MBPs rely heavily on internal data and algorithms to determine deliverability. They are often hesitant to share this information with senders for competitive reasons and to prevent spammers from gaming the system.

March 2023 - Stack Overflow
Marketer view

Email marketer from Marketing Land shares that maintaining a good sender reputation is crucial for deliverability, but it can be difficult to understand how MBPs assess reputation. This lack of transparency makes it challenging for senders to identify and address the root causes of deliverability problems.

April 2023 - Marketing Land
Marketer view

Email marketer from Email Geeks shares an experience where after weeks of trying to get support from a mail/hosting service, they had to contact the CTO/Tech director to resolve an issue with MTAs.

June 2023 - Email Geeks
Marketer view

Email marketer from Email Geeks explains that the level of support from MBB and blocklist support varies based on the MBB/blocklist and the amount of detail provided in the support request.

December 2023 - Email Geeks
Marketer view

Email marketer from Reddit explains that a potential issue is 'shadow banning' or silently filtering emails without notifying the sender, which can be incredibly frustrating because there's no clear indication of why emails are not reaching their intended recipients.

December 2024 - Reddit
Marketer view

Email marketer from Email Marketing Forum shares that mailbox providers have limited resources and a huge user base. They can't offer personalized support to every sender. Instead, they rely on documentation, FAQs, and automated systems to address common issues.

July 2021 - Email Marketing Forum
Marketer view

Email marketer from Reddit responds that mailbox providers prioritize protecting their users from spam and abuse over individual sender issues. This means that their support is geared towards maintaining the overall health of their ecosystem rather than troubleshooting specific deliverability problems.

December 2021 - Reddit
Marketer view

Email marketer from WebHostingTalk Forums mentions that they have experienced instances where MBPs provide generic advice or point to FAQs, which don't address the specific complexities of their deliverability issues. The support often feels impersonal and unhelpful.

September 2021 - WebHostingTalk Forums
Marketer view

Email marketer from Email Deliverability Blog shares that the rules and algorithms used by mailbox providers are constantly changing, making it difficult for senders to keep up. This can lead to deliverability issues and frustration with the lack of clear guidance from MBPs.

May 2021 - Email Deliverability Blog
Marketer view

Email marketer from Email Geeks suggests that senders must have the self-discipline to do their homework before contacting MBPs, which is rare.

January 2022 - Email Geeks
Marketer view

Email marketer from EmailGeeks Forum states that understanding and resolving deliverability issues is an iterative process that requires continuous monitoring, testing, and adapting to the ever-changing landscape of email protocols and spam filters. This requires more than just a single fix.

September 2021 - EmailGeeks Forum

What the experts say
7Expert opinions

It's challenging to get useful support from mailbox providers (MBPs) for several reasons rooted in the complexities of distinguishing legitimate senders from malicious actors and the historical abuse of support resources. MBPs often struggle to differentiate between senders genuinely trying to resolve issues and those attempting to manipulate filters or social engineer their way to improved deliverability. This ambiguity, coupled with past instances of abuse where some senders exploited free support channels, has led MBPs to reduce their support offerings, including removing postmaster pages and support channels. Additionally, MBPs sometimes withhold information due to sensitive data protection concerns, competitive reasons, or simply because senders lack sufficient understanding of email delivery, leading to requests that don't make sense. There are also malicious actors who actively take money from spammers to bypass protections, further eroding trust and complicating the support landscape. From the sender's viewpoint, this lack of clarity and perceived obfuscation from MBPs can be frustrating, while MBPs are primarily trying to safeguard their user base and prevent abuse.

Key opinions

  • Difficult Differentiation: MBPs struggle to differentiate legitimate senders from those attempting social engineering.
  • Historical Abuse: Past abuse of free support channels has resulted in reduced support availability from MBPs.
  • Information Withholding: MBPs withhold information to protect user data, maintain competitiveness, or because senders lack understanding.
  • Malicious Actors: Individuals actively bypass MBP protections for spammers, complicating the support landscape.
  • Sender Frustration: Senders often feel frustrated by the perceived lack of transparency and unhelpfulness from MBPs.
  • Protective Measures: MBPs prioritize safeguarding their user base and preventing abuse over providing extensive individual support.

Key considerations

  • Clear Communication: Strive to clearly articulate issues and demonstrate a genuine effort to troubleshoot problems when seeking support from MBPs.
  • Industry Best Practices: Implement and adhere to industry best practices to establish credibility and demonstrate legitimate sending behavior.
  • Comprehensive Data: Be prepared to provide comprehensive data and evidence to support claims and demonstrate that you've done your due diligence.
  • Realistic Expectations: Understand the limitations of MBP support and recognize that they are primarily focused on protecting their users from abuse.
  • Proactive Approach: Take a proactive approach to monitoring and managing your sender reputation and address any issues promptly.
  • Alternate Channels: Explore alternate support channels, such as industry forums and networking, for assistance and guidance.
Expert view

Expert from Email Geeks explains that some senders abused free support, leading to MBPs removing postmaster pages and support channels.

October 2022 - Email Geeks
Expert view

Expert from Email Geeks explains that it’s often difficult to tell the difference between senders trying to fix issues and those trying to social engineer past filters.

March 2025 - Email Geeks
Expert view

Expert from Email Geeks shares that when MBPs stop providing useful data, it could mean: there is something bad they can’t disclose, the sender is trying to social engineer data, or the client isn’t being truthful.

August 2023 - Email Geeks
Expert view

Expert from Word to the Wise shares the MBPs perspective - which is they get a lot of requests that do not make sense because senders do not have a good understanding of mail delivery. It can be difficult to tell the difference between legitimate senders and someone who is trying to social engineer their way past filters.

January 2023 - Word to the Wise
Expert view

Expert from Word to the Wise explains that from a sender's perspective, it's frustrating because it seems like MBPs are intentionally obfuscating information or being unhelpful. However, there are often valid reasons for this, such as protecting user data or preventing spammers from gaming the system.

April 2022 - Word to the Wise
Expert view

Expert from Email Geeks shares that Spamcop used to provide a lot of help to senders, but they stopped because the same senders continually bothered them with poor practices, with a few ESPs ruining it for the rest.

February 2022 - Email Geeks
Expert view

Expert from Email Geeks points out that there are people who will take money from spammers to put them on their system, move them to new IPs/domains, and get them unblocked.

December 2022 - Email Geeks

What the documentation says
5Technical articles

Mailbox providers (MBPs) primarily offer support through extensive documentation and tools designed to educate senders and enable self-troubleshooting of deliverability issues. They focus on providing guidelines for best practices, such as proper email authentication (SPF, DKIM, DMARC), list management, and content creation. Senders are expected to actively monitor and manage their sender reputation using provided tools, paying attention to metrics like spam complaints, bounce rates, and engagement. While MBPs emphasize the importance of understanding and addressing the reasons behind bounces and complaints through feedback loops, direct support for individual deliverability problems is limited. The onus is on senders to proactively manage their email practices and technical expertise to ensure emails reach the inbox.

Key findings

  • Self-Service Focus: MBPs primarily offer support through documentation and tools for self-troubleshooting.
  • Best Practices Emphasis: MBPs provide guidance on authentication, list management, and content creation as key to deliverability.
  • Reputation Monitoring: Senders are expected to actively monitor and manage their sender reputation metrics.
  • Limited Direct Support: Direct support for individual deliverability problems is generally limited.
  • Sender Responsibility: Senders are primarily responsible for ensuring emails reach the inbox by following best practices.

Key considerations

  • Thorough Documentation Review: Utilize the extensive documentation provided by MBPs to understand and address deliverability issues.
  • Proactive Reputation Management: Actively monitor and manage your sender reputation, taking steps to improve metrics.
  • Proper Authentication: Implement and maintain proper email authentication (SPF, DKIM, DMARC).
  • Feedback Loop Implementation: Understand and implement feedback loops to address bounces and complaints effectively.
  • Continuous Learning: Stay informed about changes in MBPs' policies and best practices to adapt your email sending strategies.
Technical article

Documentation from Gmail Help explains that Gmail provides extensive sender guidelines to help senders troubleshoot deliverability issues. They focus on educating senders about best practices and providing tools to monitor their reputation and deliverability, rather than offering direct support for individual problems.

June 2022 - Gmail Help
Technical article

Documentation from Yahoo Help explains that Yahoo provides guidance on improving email deliverability by following authentication standards (SPF, DKIM, DMARC), maintaining a good sender reputation, and avoiding spam triggers. They offer limited direct support but encourage senders to use their postmaster tools and documentation to resolve issues.

May 2021 - Yahoo Help
Technical article

Documentation from AWS explains that it's important to understand the various reasons for bounces and complaints and to implement feedback loops. However, these actions require technical expertise and proactive management, which can be challenging for those without specialized knowledge.

March 2025 - AWS Documentation
Technical article

Documentation from Microsoft Docs responds that Microsoft provides resources for troubleshooting deliverability issues, including guidance on authentication, list management, and content creation. They emphasize that senders are responsible for following best practices to ensure their emails reach the inbox.

August 2022 - Microsoft Docs
Technical article

Documentation from SparkPost explains that MBPs use sender reputation as a key factor in determining deliverability, based on factors such as spam complaints, bounce rates, and engagement metrics. Monitoring and managing your sender reputation is crucial, but MBPs often do not offer detailed feedback on how to improve it.

February 2022 - SparkPost Documentation