Why did my email open rates suddenly drop after migrating to Klaviyo?

Marketer from Email Geeks suggests reviewing everything that changed during the migration to Klaviyo, including content details, as there may be a variable at play outside of pure deliverability.

Email marketer from Email on Acid responds that changes in email content after the migration could be the culprit. If the new content is less engaging or triggers spam filters, open rates will suffer.

Email marketer from Neil Patel's Blog emphasizes the importance of list hygiene. If the migrated list contains many old or unengaged contacts, deliverability will suffer, impacting open rates. Regularly clean your list to remove inactive subscribers.

Marketer from Email Geeks asks a series of questions to narrow down the issue. They suggest the cause could be related to content problems, changes in contact acquisition, incorrect suppression/unsubscribe list imports, a pre-existing problem on Mailchimp, or a problem with Klaviyo. They also confirm that the drops are across multiple providers and that conversions are also dropping.

Email marketer from StackOverflow emphasizes the importance of configuring a dedicated IP address correctly in Klaviyo. Incorrect setup may affect how emails are delivered.

Marketer from Email Geeks suggests moving the open tracking pixel to the top of the email in Klaviyo, as bulky code can cause the pixel to be clipped in Gmail.

Email marketer from Email Marketing Forum highlights the importance of testing deliverability after migration. Use seed list testing tools to identify potential issues with spam filters or email client placement.

Email marketer from Mailjet suggests insufficient IP warming as a cause. Even with a dedicated IP, a sudden large volume of emails to a cold list can hurt your sender reputation. Gradually increase sending volume over time.

Email marketer from Reddit suggests checking your sender reputation using tools like Sender Score. A poor sender reputation, often due to spam complaints or blacklisting, will negatively impact deliverability and open rates.

Email marketer from SendGrid explains that consistently sending to unengaged recipients will damage your sender reputation. Focus on sending to recipients who have engaged with your emails recently.

Email marketer from HubSpot suggests that after migrating, re-engaging your inactive subscribers with a re-engagement campaign is a good way to clean up your list before migrating and help reduce issues with spam filters.

Email marketer from Litmus shares that poor list segmentation can lead to low engagement. Sending irrelevant content to subscribers will result in fewer opens. Segment your list based on interests and behavior.

Email marketer from Klaviyo Community responds that a drop in open rates after migrating to Klaviyo could be due to differences in how Klaviyo tracks opens compared to other platforms. They recommend reviewing Klaviyo's documentation on open tracking to understand the nuances.

Expert from Email Geeks points out that Klaviyo's open rate reporting might be manipulated differently than Mailchimp's.

Expert from Word to the Wise suggests checking your feedback loops (FBLs) after migrating to Klaviyo. Problems with FBL setup could mean you are not receiving vital information about spam complaints which may negatively impact sender reputation and subsequently, open rates.

Expert from Word to the Wise emphasizes that a decline in open rates following a migration to Klaviyo may be due to pre-existing issues with list quality that are only becoming apparent in the new environment. She suggests analyzing the health of your email list, including factors like bounce rates, spam complaints, and engagement metrics, to identify potential problems that are affecting your deliverability.

Expert from Email Geeks suggests the issue might be low engagement leading to spam folder placement and advises testing this theory. They also suggest checking if the Mailchimp subdomain is blocklisted and ensuring DKIM is fully implemented.

Documentation from Google Postmaster Tools emphasizes the importance of authentication (SPF, DKIM, DMARC). If your authentication setup wasn't correctly migrated or implemented in Klaviyo, Gmail and other providers may filter your emails as spam, leading to lower open rates.

Documentation from Klaviyo explains that open rate tracking relies on a tracking pixel. If email clients block images by default, opens might not be recorded. Differences in image blocking across different email clients can affect overall open rates.

Documentation from Microsoft suggests that sudden changes in sending patterns can trigger spam filters. After migrating to Klaviyo, if your sending volume or frequency changed drastically, Microsoft may flag your emails.

Documentation from Spamhaus explains the importance of checking if your sending IP or domain is listed on any blocklists. Being blocklisted will severely impact your email deliverability. Use Spamhaus's blocklist lookup tool to check your status.