How to warm up a small email list when migrating from Mailchimp to Klaviyo?
Summary
What email marketers say11Marketer opinions
Email marketer from ActiveCampaign answers warming up your IP address will help build your sender reputation to improve deliverability. Start with your most engaged contacts and gradually increase the number of emails you send. Monitor your results to make sure that you are getting the results you need to keep your reputation high.
Email marketer from Gmass answers when warming up your IP Address you need to start slow and send to your most engaged subscribers first, then gradually increase the volume of emails that you send until you can reliably deliver your message.
Email marketer from Digital Olympus shares to start with your most engaged subscribers and gradually increase volume over a few weeks. Also, they explain to segment lists by engagement level to maximize deliverability during the transition.
Email marketer from ConvertKit explains your sender reputation is like your credit score for email. Gradually increase your sending volume, starting with small groups of engaged subscribers, while consistently monitoring your deliverability.
Email marketer from Mailjet shares to start by sending to a small, engaged segment and gradually increase the volume. Segment your list based on past engagement and send relevant content. Monitor key metrics such as open rates, click-through rates, and bounce rates closely.
Marketer from Email Geeks suggests looking at mailing frequency and spreading the warming plan out over a few weeks, while also signing up for Google's email monitoring tools to ensure high deliverability rates. They also suggest using Mailchimp as a bridge until the IP warmup plan is complete.
Email marketer from EmailToolTester explains that when migrating, segment your list based on engagement, starting with the most active users. Monitor your sender reputation and deliverability rates closely during the warmup period.
Email marketer from Warrior Forum shares that segmenting your list based on activity (opens, clicks) is essential. Focus on engaged users first and slowly add less engaged ones as the IP gains reputation.
Email marketer from IndieHackers answers to focus on your most active subscribers first, sending valuable content to encourage opens and clicks, which signals to ISPs that your emails are wanted.
Email marketer from Reddit recommends segmenting lists by engagement and starting with highly engaged users. They also suggest sending valuable and relevant content to maintain engagement during the warmup period.
Email marketer from Reddit stresses using a double opt-in process, segmenting your list by engagement, and gradually increasing send volume. Consistent monitoring and quick response to deliverability issues is key.
What the experts say6Expert opinions
Expert from Word to the Wise details that the most important is to start sending small amounts of mail to people who engage with your mail and gradually increase volume. Avoid sending to unengaged addresses until you have built up a decent reputation with mailbox providers.
Expert from Email Geeks says the proposed warmup plan couldn’t hurt and that it's always good to introduce yourself a bit slower, even on shared IPs, considering domain rep. He emphasizes the importance of having DKIM auth in place before starting the warm-up process.
Expert from Email Geeks expands on Matt V's point, stating that ESP folks are the best resource for how to warm up since they're doing it all the time.
Expert from Spam Resource explains the importance of properly authenticating your domain with SPF, DKIM, and DMARC *before* you begin warming up your new Klaviyo sending infrastructure to ensure optimal deliverability.
Expert from Email Geeks responds it’s unlikely to have access to the mailchimp data at all.
Expert from Email Geeks responds that each ESP has their own warmup process and it's best to ask your new account/support teams for their recommended practices.
What the documentation says4Technical articles
Documentation from Klaviyo recommends starting with a small segment of your most engaged subscribers and gradually increasing the volume over several weeks. Focus on sending valuable content and monitoring engagement metrics to ensure a smooth transition.
Documentation from SparkPost recommends a gradual ramp-up of sending volume, starting with your best contacts. Pay close attention to bounces, complaints, and unsubscribes, adjusting your sending strategy accordingly. Ensure proper authentication (SPF, DKIM, DMARC) is in place.
Documentation from SendGrid details gradually increasing sending volume to build a positive reputation with ISPs. Monitor engagement metrics such as opens, clicks, and unsubscribes. Pay attention to bounce rates and feedback loops.
Documentation from Google explains to authenticate your email with SPF, DKIM, and DMARC. They mention starting slowly by sending to a small group of engaged users to build your reputation.