What are common deliverability issues encountered when migrating to Klaviyo?
Summary
What email marketers say9Marketer opinions
Email marketer from DigitalMarketer.com shares that a common issue is the lack of IP reputation when migrating, as new Klaviyo accounts start with a fresh IP that requires building trust with ISPs.
Email marketer from Stack Overflow suggests that improper handling of bounces and unsubscribes during migration can lead to deliverability issues. It's crucial to accurately transfer suppression lists.
Email marketer from Litmus explains that not thoroughly previewing and testing emails after migration to ensure they render correctly across different email clients can impact engagement and deliverability.
Email marketer from EmailToolTester shares that neglecting to properly configure tracking and analytics after migrating can hinder the ability to monitor deliverability performance and identify issues early on.
Email marketer from Sendinblue explains that overlooking subscriber preferences and not providing clear unsubscribe options can result in increased spam complaints and reduced deliverability after migrating.
Email marketer from ActiveCampaign explains that improper segmentation leading to irrelevant emails is a common problem. This can be avoided with effective segmentation strategies.
Email marketer from Email on Acid responds that failure to segment and target based on engagement history after migrating is a common mistake, leading to lower open rates and deliverability problems.
Email marketer from Mailjet shares that failing to implement or maintain double opt-in processes when migrating can lead to a higher volume of complaints and lower deliverability rates.
Email marketer from Reddit mentions that neglecting list cleaning before migrating to Klaviyo can lead to deliverability issues, as importing old, unengaged contacts can damage sender reputation.
What the experts say7Expert opinions
Expert from Email Geeks pinpoints misconfigured sending domains as a primary cause of deliverability problems for Klaviyo users.
Expert from Word to the Wise stresses the importance of proper list hygiene and data quality prior to migrating to a new ESP, especially Klaviyo. Migrating poor quality data or unengaged subscribers can result in deliverability issues and sender reputation damage. Review your current data before moving it to a new system and take steps to clean it before importing to ensure only valid emails are sent to.
Expert from Email Geeks suggests being specific about the deliverability issues experienced after migration to receive better assistance, noting that "deliverability problems" is too broad.
Expert from Email Geeks explains that migration always presents deliverability challenges, regardless of the platforms involved.
Expert from Word to the Wise advises focusing on the planning stage when performing an email migration. Specifically it is important to ensure that you understand all steps of the current processes and how they are going to be implemented in the new environment to avoid issues. Also ensure that people are properly trained to use the new system and all the settings are as they should be.
Expert from Email Geeks shares that deliverability issues during ESP migrations are not platform-specific and highlights potential causes like rate limiting, data migration problems, lack of engagement history, and incorrect DNS setup.
Expert from Word to the Wise emphasizes the importance of ensuring all authentication is properly configured *before* the migration, not after, including DMARC, DKIM, and SPF. She specifically recommends checking DMARC reporting to identify any authentication issues early on, as this can impact deliverability in Klaviyo.
What the documentation says5Technical articles
Documentation from Klaviyo Help Center emphasizes the correct setup of authentication records (SPF, DKIM, DMARC) as crucial for deliverability when migrating to their platform. Incorrect setup will lead to emails being marked as spam.
Documentation from Klaviyo Help Center explains the importance of warming up a sending domain gradually when migrating, by starting with sending to highly engaged subscribers and gradually increasing volume.
Documentation from Google Postmaster Tools emphasizes the need to closely monitor sender reputation using tools like Google Postmaster Tools after migration to identify and address any deliverability issues promptly.
Documentation from Postmark explains that exceeding Klaviyo's sending limits or encountering throttling can negatively impact deliverability, especially during initial migration phases.
Documentation from SparkPost explains the importance of setting up and monitoring feedback loops (FBLs) after migration to Klaviyo to identify and address complaints from recipients promptly.