How do I launch Klaviyo from scratch for a young company with no email history?

Email marketer from Shopify Community shares that with a new Klaviyo account, segmenting lists based on website activity and purchase history is essential to personalize initial emails and improve engagement.

Email marketer from Email Geeks suggests that if it’s a young domain, to not set up a dedicated domain just yet. Let it age a bit and to Integrate with your ecom, set up flows, start with a segmented list, and to sign up to google postmaster.

Email marketer from Email Geeks suggests to get flows going ASAP, start with any available data, and tweak engagement segments as needed.

Email marketer from Email Geeks suggests sending emails to recent existing customers is reasonable and that when you get your program up and running and have some volume, look at the advice above re getting a branded domain etc. but for now, ripping the bandaid off and starting sending is the priority.

Email marketer from Marketing Over Coffee says to clean your list regularly and ensure you're not emailing spam traps or addresses that haven't opted in to receiving emails. Regularly use an email validation service.

Email marketer from Email Geeks suggests that because it is a shared IP and existing clients, building sending reputation isn't a big concern and it will happen organically.

Email marketer from Email Geeks suggests to make the first email a permission reminder, with a very prominent opt-out above-fold, and a reply or whitelisting request.

Email marketer from EmailListVerify Blog that you should clean your email list regularly and remove invalid or inactive email addresses to maintain a healthy sender reputation.

Email marketer from Email Geeks suggests getting a campaign going and start sending and that every minute you don't send is a minute of guaranteed non-engagement.

Email marketer from Quora shares that collecting as much customer data as possible from the start helps personalize email marketing efforts in Klaviyo. This includes purchase history, browsing behavior, and demographic information.

Email marketer from Reddit shares that creating a welcome email series that introduces your brand, offers value, and sets expectations is crucial for engaging new subscribers and preventing them from marking your emails as spam.

Email marketer from Medium suggests that you design attractive signup forms on your website and social media to encourage people to subscribe to your email list.

Email marketer from EmailGeek Forum responds to start by sending emails only to the most engaged subscribers and to avoid sending to inactive users to protect sender reputation.

Email marketer from Klaviyo Community says that immediately set up automated transactional emails in Klaviyo. Focus on abandoned carts, order confirmation, and shipping updates to give quick wins.

Email marketer from Email Marketing Pros shares that constantly A/B test different email subject lines, content, and sending times to find what works best for your audience.

Expert from Word to the Wise explains that young companies launching email programs often face deliverability challenges due to a lack of sender reputation. It is important to Authenticate your sending domains, control sending volume by increasing slowly, Monitor feedback loops and bounce messages.

Expert from Email Geeks shares the most important things to succeed delivering mail from Klaviyo including: 1. Implement custom sending domain fully. 2. Warm up volume. 3. Tonya Gordon and Al Iverson did a whole “Intro to Deliverability” webinar for Klaviyo clients in January. You can find it here: <https://www.spamresource.com/2023/01/klaviyo-users-icymi-intro-to.html>

Expert from Spam Resource explains the importance of warming up the IP address in stages for smaller companies starting from scratch, and shares that during IP warm up, one must be diligent in monitoring engagement, deliverability and reputation.

Documentation from Google explains the importance of setting up SPF, DKIM, and DMARC records to authenticate your emails and improve deliverability. These records verify that your emails are sent from a legitimate source and reduce the likelihood of being marked as spam.

Documentation from Klaviyo explains that Klaviyo provides resources and tutorials to help new users navigate the platform and set up their accounts effectively, including guidance on list management, segmentation, and email design.

Documentation from SendGrid explains a new IP address requires a warm-up period to establish a sending reputation. Start with small batches of emails to your most engaged subscribers and gradually increase volume over several weeks.

Documentation from Klaviyo explains the initial setup process for a new Klaviyo account, including connecting your ecommerce platform, setting up your sender email address, and verifying your domain to improve deliverability.

Documentation from Mailchimp explains best practices for email authentication, including setting up SPF, DKIM, and DMARC records, to improve email deliverability and prevent spoofing.