Why are Yahoo and AOL not showing in my Everest seed list?
Summary
What email marketers say9Marketer opinions
Email marketer from Mailgun Community Forums suggests that issues with Yahoo/AOL delivery could stem from recent changes in their spam filtering algorithms. Monitor sender reputation to address these challenges.
Email marketer from Quora suggests that some seed accounts may have become inactive or have filtering rules that prevent seed emails from reaching the inbox, so it could cause them to not show in reporting.
Email marketer from Email Marketing Forum responds that some users may experience delays in reporting because Yahoo and AOL often have slower processing times. It's recommended to allow more time for results to appear.
Email marketer from LinkedIn shares that a seed list may not be representative of the larger subscriber base. Focus on broader deliverability metrics to complement seed list data.
Marketer from Email Geeks recommends checking logs to ensure Yahoo and AOL are delivering to regular subscribers. If not, it could indicate a possible 421 issue.
Marketer from Email Geeks explains that Everest released an update merging Yahoo/AOL into one provider, suggesting the issue might be a dashboard reporting error rather than a sending issue.
Email marketer from EmailGeek Community Forums suggests that the missing Yahoo/AOL data might be a reporting error in the Everest dashboard, rather than an actual delivery issue.
Email marketer from Reddit shares that if the seed list IPs have a low reputation with Yahoo/AOL, the seeds might not be triggered or properly tracked, which would cause them to not show up in Everest.
Email marketer from StackExchange replies that individual seed accounts may have technical issues that prevent them from reporting data back. Testing individual accounts can help identify the problem.
What the experts say2Expert opinions
Expert from Word to the Wise responds that Yahoo has implemented aggressive filtering, which could block or delay emails to seed accounts. This means the seeds wouldn't report back to Everest as expected.
Expert from Spam Resource suggests that seed lists vary in the number of Yahoo and AOL accounts they contain. If your seed list is primarily focused on other providers, these inboxes might be underrepresented in the results.
What the documentation says7Technical articles
Documentation from Validity Everest Documentation highlights that an outdated or incorrectly configured seed list might not accurately reflect current inbox placement rates for Yahoo and AOL.
Documentation from Validity Return Path Documentation explains that proper seed list maintenance, including regular updates and monitoring, is crucial for accurate reporting. Neglecting maintenance can lead to outdated and misleading results.
Documentation from Validity Support Knowledge Base explains that Yahoo and AOL were merged into a single provider in the Everest platform to provide a consolidated view of performance.
Documentation from Litmus explains that inconsistencies between the seed list and actual email previews (rendering issues or blocked content) can affect the reporting, so you can use email previews to help.
Documentation from Seed List Provider explains that Yahoo and AOL can sometimes mark seed emails as spam due to content or volume, impacting their visibility in reports.
Documentation from SparkPost clarifies that certain seed list providers may have limitations in their coverage of Yahoo and AOL inboxes, resulting in incomplete data.
Documentation from Validity Support explains that the filter settings can cause seeds from certain providers to be inadvertently filtered. Verify that your seed list doesn't trigger aggressive filtering rules at Yahoo and AOL.