Why are emails to Orange.fr failing and what can I do about it?
Summary
What email marketers say12Marketer opinions
Email marketer from Sendinblue explains that maintaining a clean email list, engaging subscribers, and authenticating emails are crucial for deliverability across all email providers, including Orange.fr. They recommend regularly cleaning inactive subscribers and segmenting your audience for targeted campaigns.
Email marketer from Reddit suggests that issues with Orange.fr could stem from their strict spam filters or changes in their email policies, advising senders to check their sender reputation and ensure their emails comply with Orange.fr's requirements.
Marketer from Email Geeks shares that receiving OFR_108 is likely and pausing queues for orange.fr/wanadoo.fr would help resolve the issue faster. Also shares that Orange considers the issue stable and invites senders to resume gradually.
Email marketer from StackOverflow shares that 421 error codes when sending to Orange.fr indicates they have detected suspicious behaviour from your mail server and have temporarily blocked you, and that you need to contact their support to be taken off their blacklist.
Email marketer from EmailOctopus Blog explains that deliverability issues with Orange.fr could arise from various factors, including sender reputation, email content triggering spam filters, or Orange.fr's specific email policies. They recommend warming up your IP address, authenticating your email (SPF, DKIM, DMARC), and monitoring your sender reputation.
Marketer from Email Geeks confirms seeing the delivery issues with Orange.fr, noting different responses but clearly unresolved.
Marketer from Email Geeks agrees with Benjamin's recommendation.
Marketer from Email Geeks shares that there is an incident on Orange's platform causing email delivery issues.
Email marketer from Reddit shares that common issues can be caused by shared IP addresses that have a negative impact on reputation as it can affect your ability to land emails in the inbox of providers such as orange.fr
Email marketer from Litmus explains that proper email authentication (SPF, DKIM, DMARC) is crucial for establishing trust with email providers like Orange.fr. They recommend regularly checking your authentication records to ensure they are configured correctly and up to date.
Email marketer from GlockApps shares that deliverability problems with Orange.fr can be diagnosed by conducting deliverability tests to identify if emails are being blocked or filtered as spam. These tests can highlight issues with sender reputation, authentication, or email content.
Email marketer from Mailjet explains that to improve deliverability to Orange.fr, senders should focus on email authentication (SPF, DKIM, DMARC), maintaining a clean email list, and avoiding spam triggers in their email content. They also suggest monitoring bounce rates and feedback loops to identify and address any deliverability issues promptly.
What the experts say2Expert opinions
Expert from Spam Resource explains that deliverability issues with Orange.fr can often be attributed to Orange.fr's aggressive spam filtering. He suggests ensuring your sending infrastructure is properly configured with SPF, DKIM, and DMARC, and to monitor your sender reputation closely. He also mentioned that Orange.fr's filtering can be unpredictable, and sometimes contacting their support is necessary.
Expert from Word to the Wise shares insights into deliverability problems often stemming from list hygiene and engagement. She recommends regularly cleaning your email list to remove inactive or unengaged subscribers, as Orange.fr, like many ISPs, considers engagement metrics when determining deliverability. Poor list hygiene can lead to higher bounce rates and spam complaints, negatively impacting your sender reputation.
What the documentation says4Technical articles
Documentation from RFC Editor explains that the 421 error code (often seen with Orange.fr) indicates a temporary server issue, such as service refusal. Senders should retry sending later, but persistent issues might indicate problems with sender reputation or email content.
Documentation from DMARC.org explains that implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) helps email senders protect their domain from spoofing and phishing attacks, which can improve deliverability to Orange.fr and other ISPs. DMARC allows senders to specify how receivers should handle emails that fail authentication checks.
Documentation from Microsoft explains that you can use their Smart Network Data Services (SNDS) to monitor the health and reputation of your sending IP addresses, and use the Junk Email Reporting Program (JMRP) to receive reports when their users mark your email as junk. Even though this is for Microsoft, it is an industry standard which all providers follow.
Documentation from Orange.fr's help pages answers question about their email policies often block emails due to spam filtering. They advise senders to comply with industry best practices, including email authentication and avoiding spam-like content, and encourages checking their postmaster guidelines for detailed requirements.