How can I improve email delivery to Polish users?
Summary
What email marketers say10Marketer opinions
Email marketer from SuperOffice indicates that personalizing emails with the recipient's name and other relevant information is crucial for Polish subscribers. Use dynamic content to tailor emails based on demographics, purchase history, or browsing behavior to increase engagement and conversions.
Email marketer from GetResponse recommends adapting email content to the Polish language and cultural nuances. They emphasize the need for a Polish IP address to improve sender reputation and delivery rates. Additionally, closely monitoring bounce rates and unsubscribes is crucial for maintaining a healthy sender score.
Email marketer from Woodpecker.co reminds users that Polish recipients must give explicit consent to receive marketing emails, and that their data must be handled according to GDPR. Implement double opt-in and make it easy for people to unsubscribe.
Marketer from Email Geeks explains that email volume plays a significant role in deliverability in Poland. If the volume is moderate, there's likely no need to pay for premium services. However, if the volume exceeds 100-150k emails per day, it's worth evaluating the cost of a premium service.
Email marketer from Reddit shares that some users have experienced better deliverability rates by using local Polish ESPs, which have established relationships with local ISPs. They suggest researching and testing different providers to find the best fit.
Email marketer from Quora highlights the importance of respecting Polish data privacy laws and obtaining explicit consent before sending emails. Also, segmenting your email lists based on engagement and personalizing content for Polish recipients are key strategies for improving email deliverability.
Email marketer from Email Marketing Forum states that some ISPs in Poland may have stricter filtering policies. Building a positive sender reputation through consistent email sending practices and by actively managing subscriber lists is essential. Regularly cleaning your email list and removing inactive subscribers can help improve deliverability.
Email marketer from Sender.net recommends incorporating Polish language keywords in email subject lines and content to increase engagement and relevance. They also suggest using Polish-specific holidays and events in email campaigns to connect with the audience on a cultural level.
Email marketer from MailerLite advises using a dedicated IP address for sending emails to Poland, to establish a consistent sender reputation. This helps Polish ISPs recognize your email traffic as legitimate and improves deliverability.
Marketer from Email Geeks confirms that a special agreement with Polish ESPs is needed to send above certain limits. They suggests using services like EmailLabs, FreshMail, and Sare, as they have existing agreements with major Polish ESPs.
What the experts say3Expert opinions
Expert from Email Geeks shares that, based on previous clients, paying local ISPs is the primary way to ensure decent email delivery in Poland.
Expert from Word to the Wise responds by highlighting some challenges to international sending in general. Suggests a multi-pronged approach to be successful in any international market - monitoring feedback loops, ensuring good list hygiene and sending relevant content. It also suggests that smaller providers are likely to be easier to work with.
Expert from Spam Resource responds to a user question. Suggests to ensure you have followed all consent laws, particularly around GDPR if you are emailing to Europe. Also, to only send email that is expected and relevant to the end user.
What the documentation says5Technical articles
Documentation from Spamhaus details how to comply with best practice in general for all mail to prevent being listed on a blocklist, which Polish ISPs often use.
Documentation from EmailLabs explains that Poland has a unique email landscape where local ISPs wield significant control over email traffic. To ensure deliverability, especially for bulk senders, establishing a relationship with these ISPs or utilizing Polish email service providers (ESPs) with established agreements is essential. This approach helps bypass stringent filtering and deliver emails effectively.
Documentation from Mailjet emphasizes the importance of GDPR compliance when emailing Polish recipients. It recommends implementing double opt-in for subscriptions and providing easy unsubscribe options. Monitoring sender reputation through tools like Sender Score and using authentication methods (SPF, DKIM, DMARC) are also critical.
Documentation from FreshMail suggests using email marketing automation to personalize communications with Polish customers. This includes segmenting subscribers, sending targeted content based on behavior, and setting up automated email sequences for onboarding and engagement.
Documentation from Microsoft explains that Polish ISPs often use blocklists to filter spam. Ensure that your sending IP address and domain are not on any major blocklists. Monitor your sender reputation and request removal from any blocklists if necessary.