Why are emails hard bouncing with 'The email account does not exist' after previously being opened and received?

Summary

Emails hard bouncing with 'The email account does not exist' after previously being opened and received can be attributed to a combination of factors. Google's policies on inactive accounts and storage limits, the recycling of abandoned email addresses into spam traps by ISPs, account deletion by recipients, domain issues, aggressive spam filtering changes, and past soft bounces due to storage issues all contribute. Maintaining stringent email list hygiene, promptly removing hard bounces, and monitoring bounce rates are crucial for safeguarding sender reputation.

Key findings

  • Google Policies: Google enforces policies on inactive accounts and storage limits, leading to account deactivation and hard bounces.
  • Spam Trap Recycling: ISPs recycle abandoned email addresses into spam traps.
  • Account Deletion: Recipients may delete their accounts, causing hard bounces.
  • Domain Issues: Domain problems or server-side blocking can cause bounces.
  • Aggressive Filtering: Aggressive spam filtering changes can result in previously engaged contacts bouncing.
  • Past Soft Bounces: Prior soft bounces due to storage issues may precede hard bounces after account deactivation.
  • Hard Bounce Definition: Hard bounces are permanent delivery failures, often indicated by SMTP error 550.

Key considerations

  • List Hygiene: Implement and maintain rigorous email list hygiene practices, including regular scrubbing.
  • Bounce Monitoring: Monitor bounce rates to identify and address deliverability issues promptly.
  • Hard Bounce Removal: Immediately remove hard bounces from your contact list to protect your sender reputation.
  • Re-engagement Campaigns: Use re-engagement campaigns to reach out to inactive subscribers cautiously.
  • Soft Bounce Monitoring: Monitor soft bounces and suppress after a reasonable period of inactivity.
  • Sender Reputation: Prioritize sender reputation management.

What email marketers say
10Marketer opinions

Emails hard bouncing with 'The email account does not exist' after previously being opened and received can occur for several reasons. Google's policies on inactive accounts or full storage may lead to account deactivation. Email providers often recycle old or abandoned email addresses into spam traps. Other potential causes include account deletion, domain issues, or changes in spam filtering. Maintaining good email list hygiene and promptly removing hard bounces is essential for protecting sender reputation.

Key opinions

  • Google Policies: Google's policies regarding inactive accounts and storage limits can lead to account deactivation and subsequent hard bounces.
  • Spam Traps: ISPs recycle old or abandoned email addresses into spam traps to catch spammers.
  • Account Deletion: Recipients may have deleted their email accounts, leading to hard bounces on previously valid addresses.
  • Domain Issues: Domain-related problems or server-side blocking can cause hard bounces.
  • Filtering Changes: Aggressive spam filtering changes by mailbox providers can result in previously engaged contacts now bouncing.
  • List Hygiene Importance: Maintaining a clean email list is crucial to avoiding sending emails to invalid addresses or spam traps.

Key considerations

  • Monitor Bounces: Regularly monitor bounce rates to identify and address potential deliverability issues.
  • List Cleaning: Implement a process for regularly cleaning your email list and removing hard bounces.
  • Re-engagement Campaigns: Consider implementing re-engagement campaigns to reach out to inactive subscribers and confirm their continued interest.
  • Sender Reputation: Be mindful of sender reputation and its impact on email deliverability.
  • Soft Bounces: Monitor soft bounces and suppress after a certain period.
Marketer view

Email marketer from EmailOctopus Blog suggests that if previously valid email addresses are now hard bouncing, it could be due to the recipient's email account being closed or deactivated. Email providers recycle these addresses as spam traps. Continously sending to these addresses will harm your sender reputation.

June 2023 - EmailOctopus Blog
Marketer view

Email marketer from Reddit explains that ISPs will often recycle old email addresses into spam traps. An old, valid address that has since lapsed can begin causing hard bounces if not cleaned from the list.

June 2021 - Reddit
Marketer view

Marketer from Email Geeks asks if they were previously soft bouncing because storage was full and they’ve been deactivating a lot of those this year.

August 2021 - Email Geeks
Marketer view

Email marketer from GMass Blog shares that a 'user unknown' hard bounce could indicate the email address existed at one point but has since been deleted. Providers sometimes recycle these addresses. Frequent sending to old addresses will harm reputation.

June 2024 - GMass Blog
Marketer view

Marketer from Email Geeks shares Google has begun enforcing 2 key policies, one regarding non-activity in 2 years, another regarding account storage being full and this could be the follow up message to those that come when someone hasn’t engaged in 2years and gets cut off.

June 2023 - Email Geeks
Marketer view

Email marketer from Mailjet explains hard bounces occur when an email address is invalid, the domain name doesn’t exist, or the recipient server has completely blocked delivery. Senders need to remove hard bounces immediately to improve sender reputation.

December 2021 - Mailjet
Marketer view

Email marketer from ActiveCampaign shares that sudden hard bounces for previously engaged contacts may mean those addresses are now inactive or have been converted into spam traps by ISPs to catch spammers. Regular list cleaning is essential.

June 2023 - ActiveCampaign
Marketer view

Email marketer from Neil Patel's Blog explains that hard bounces indicate an invalid or non-existent email address. Maintaining a clean email list through regular scrubbing is crucial to avoid sending emails to such addresses and damaging your sender reputation. This is especially important as stale addresses can become recycled into spam traps.

February 2023 - Neil Patel's Blog
Marketer view

Email marketer from Constant Contact states a hard bounce is a permanent delivery failure, often because the email address is invalid or does not exist. These should be immediately removed from contact lists to preserve sender reputation.

October 2022 - Constant Contact
Marketer view

Email marketer from StackExchange explains hard bounces that follow prior engagement can be due to account deletion, domain issues or aggressive spam filtering changes. Sender reputation management is critical.

August 2021 - StackExchange

What the experts say
2Expert opinions

Emails hard bouncing with 'The email account does not exist' after previously being opened and received can be attributed to ISPs recycling abandoned email addresses into spam traps. When an account is no longer used, the address may be repurposed as a spam trap. Sending to these addresses results in hard bounces and harms sender reputation. Therefore, good list hygiene practices are vital to avoid sending emails to recycled addresses.

Key opinions

  • Address Recycling: ISPs recycle abandoned email addresses.
  • Spam Traps: Recycled addresses can become spam traps.
  • Reputation Damage: Sending to spam traps damages sender reputation.

Key considerations

  • List Hygiene: Maintain rigorous list hygiene practices.
  • Bounce Monitoring: Actively monitor bounce rates to identify and remove problematic addresses.
  • Re-engagement: Implement re-engagement campaigns cautiously, ensuring compliance and consent.
Expert view

Expert from Word to the Wise (Laura Atkins) explains that expired or abandoned email addresses can be turned into spam traps by mailbox providers. If previously valid addresses are now hard bouncing, those addresses may have been converted into spam traps. Good list hygiene practices are vital.

August 2024 - Word to the Wise
Expert view

Expert from Spam Resource (John Levine) explains that some ISPs recycle email addresses. When an account is abandoned, the address might eventually be turned into a spam trap. Sending to that address will result in a hard bounce, but also potentially hurt your sending reputation.

December 2022 - Spam Resource

What the documentation says
3Technical articles

Emails hard bouncing with 'The email account does not exist' after previously being opened and received signifies a permanent delivery failure due to an invalid or non-existent email address. This is often indicated by SMTP error code 550. Repeatedly sending emails to these addresses negatively impacts sender reputation. To mitigate this, immediately remove hard bounces from your contact list.

Key findings

  • Permanent Failure: Hard bounces are a permanent failure in email delivery.
  • Invalid Address: They indicate the email address is invalid or non-existent.
  • SMTP Error 550: SMTP error code 550 signifies 'mailbox unavailable' or 'user unknown'.
  • Reputation Impact: Repeatedly sending to hard bounces harms sender reputation.

Key considerations

  • Immediate Removal: Remove hard bounces from your contact list immediately.
  • Bounce Monitoring: Actively monitor and track bounce rates.
  • List Hygiene: Implement regular list cleaning practices.
Technical article

Documentation from RFC Editor explains that SMTP error code 550 (and related codes) often signify 'mailbox unavailable' or 'user unknown', indicating the email address is no longer valid on the receiving server. It is a permanent failure.

May 2021 - RFC Editor
Technical article

Documentation from Amazon Web Services explains a hard bounce indicates the email address is invalid. Common causes include the domain doesn't exist or the recipient is unknown. A best practice is to immediately remove the hard bounce from your list to protect your sending reputation.

October 2022 - Amazon Web Services
Technical article

Documentation from SendGrid explains a hard bounce signifies a permanent reason an email cannot be delivered, such as a non-existent email address. Repeatedly sending to hard bounces can negatively impact your sender reputation. Address these bounces by immediately removing the addresses from your contact list.

December 2023 - SendGrid