Why are emails bouncing to Apple domains like icloud.com, me.com, and mac.com?

Summary

Emails to Apple domains (icloud.com, me.com, and mac.com) bounce due to a confluence of factors. Apple's infrastructure, including temporary outages, aggressive spam filtering, and storage limitations, can cause bounces. Sender-side issues also play a significant role, including poor sender reputation, incorrect email authentication (SPF, DKIM, DMARC), being blocklisted, sending to invalid addresses, and greylisting. Successful deliverability requires diligent management of sender reputation, proper email authentication setup, and proactive monitoring of blocklists and system status updates. Temporary faults are generally resolved quickly, but still, need to be handled and can add to the list cleaning process. Recipient-side full mailboxes are also a potential cause.

Key findings

  • Infrastructure Issues: Apple's iCloud outages can cause widespread bounce issues which are typically resolved by Apple.
  • Aggressive Spam Filtering: Apple is known for its aggressive spam filters, potentially blocking legitimate emails.
  • Authentication Failures: Failing SPF, DKIM, and DMARC checks is a major contributor to email bounces.
  • Blocklisting: Being listed on a blocklist significantly increases the likelihood of bounces to Apple domains.
  • Full Mailboxes: When a recipient's iCloud storage is full, emails will bounce back to the sender.
  • Invalid Addresses: Sending to invalid or non-existent email addresses results in bounces.
  • Poor Sender Reputation: A poor sender reputation increases the probability of emails being rejected.
  • Greylisting: Apple may implement greylisting, causing temporary rejections from unknown senders.
  • Temporary Faults: Temporary faults within the Apple infrastructure can lead to bounce issues which can be quickly resolved

Key considerations

  • Monitor System Status: Regularly check Apple's system status page for any reported outages.
  • Implement Authentication: Ensure proper setup of SPF, DKIM, and DMARC records.
  • Clean Email Lists: Routinely clean email lists by removing invalid or inactive addresses.
  • Manage Sender Reputation: Actively work on improving sender reputation by reducing spam complaints and bounce rates.
  • Monitor Blocklists: Regularly check your sending IP and domain on blocklists.
  • Manage iCloud Storage: Recipients should manage their iCloud storage to ensure they can receive emails.
  • Retry sending: Temporary Faults can resolve themselves and the email can then be re-sent

What email marketers say
13Marketer opinions

Emails to Apple domains (icloud.com, me.com, mac.com) can bounce due to a variety of reasons ranging from temporary Apple server outages and stricter spam filtering to sender reputation issues, incorrect email authentication (SPF, DKIM, DMARC), full user mailboxes, invalid email addresses, and blocklisting. Temporary issues are often resolved quickly, while others require sender-side action.

Key opinions

  • Apple Outages: Temporary iCloud outages can cause widespread bounces. Check Apple's system status page.
  • Strict Spam Filters: Apple's spam filters are known to be more aggressive, potentially misclassifying legitimate emails.
  • Sender Reputation: Poor sender reputation (due to spam complaints, bounce rates, etc.) can lead to bounces.
  • Authentication Issues: Incorrect or missing SPF, DKIM, and DMARC records can cause Apple's servers to reject emails.
  • Full Mailboxes: Recipients exceeding their iCloud storage limits will cause bounces.
  • Invalid Addresses: Bounces can occur if the email address is invalid or no longer exists.
  • Blocklisting: If your IP or domain is on a blocklist, emails to Apple domains will bounce.
  • Greylisting: Apple uses greylisting, temporarily rejecting emails from unknown senders, to verify legitimacy.

Key considerations

  • Monitor System Status: Check Apple's system status page for reported outages before troubleshooting further.
  • Improve Sender Reputation: Reduce spam complaints, manage bounce rates, and improve overall engagement.
  • Implement Email Authentication: Ensure SPF, DKIM, and DMARC records are correctly configured.
  • Clean Email Lists: Regularly remove invalid or inactive email addresses from your lists.
  • Address Blocklisting: If blocklisted, take steps to get removed from relevant blocklists.
  • Retry Sending: For temporary server issues or greylisting, resending the email later may be successful.
Marketer view

Email marketer from Email Marketing Forum explains that Apple may implement greylisting, a technique where the server temporarily rejects an email from an unknown sender. This is to verify the email is legitimate, after a delay it is accepted.

December 2022 - Email Marketing Forum
Marketer view

Marketer from Email Geeks reports that Apple is indicating the issue is resolved, and they are seeing successful deliveries again.

December 2024 - Email Geeks
Marketer view

Marketer from Email Geeks shares a link to Apple's system status page indicating an iCloud outage.

July 2022 - Email Geeks
Marketer view

Email marketer from EmailOctopus explains that a poor sender reputation can lead to bounces with any email provider, including Apple. Factors influencing sender reputation include spam complaints, bounce rates, and overall engagement.

January 2024 - EmailOctopus
Marketer view

Marketer from Email Geeks reports back that Apple Support confirmed it was a temporary fault and advised resending the emails. He explains how he uses SQL to restore subscribers in Sendy.

August 2023 - Email Geeks
Marketer view

Email marketer from Gmass explains that blocklists can cause bounces to all email providers including Apple. If your sending IP address or domain appears on a blocklist then this will result in blocked messages.

September 2023 - Gmass
Marketer view

Email marketer from Quora says that temporary server issues on Apple's end can sometimes cause emails to bounce. These issues are usually resolved quickly, and resending the email later may be successful.

March 2023 - Quora
Marketer view

Email marketer from Mailjet explains that bounces to Apple domains can occur if the email address is invalid or no longer exists. This could be due to typos, account closures, or other reasons.

February 2024 - Mailjet
Marketer view

Email marketer from Reddit suggests that Apple may have stricter spam filtering rules than other providers, leading to legitimate emails being mistakenly classified as spam and bouncing. Factors such as email content and sender reputation can trigger these filters.

August 2024 - Reddit
Marketer view

Marketer from Email Geeks explains they have temporarily suspended delivery to iCloud while Apple resolves the issue and are proactively reversing any suppression list updates caused by the bounces, drawing from lessons learned from a similar Gmail issue.

February 2024 - Email Geeks
Marketer view

Email marketer from Postmark says that one reason for bounces to Apple domains can be "user unknown" or "mailbox unavailable" bounce messages. These can indicate that the email address is no longer valid or has been closed.

May 2021 - Postmark
Marketer view

Email marketer from Stack Overflow shares that one possible reason for bounces could be incorrect domain configuration, such as missing or incorrect SPF records, which can cause Apple's servers to reject emails.

November 2023 - Stack Overflow
Marketer view

Marketer from Email Geeks shares that they checked client logs and are seeing the exact same bounce issue with Apple domains, and they are not using SES, indicating it's not specific to any SMTP provider.

December 2022 - Email Geeks

What the experts say
3Expert opinions

Emails to Apple domains (icloud.com, me.com, and mac.com) bounce for several reasons. One cause is related to authentication failures (SPF, DKIM, DMARC). Apple's aggressive spam filters and robust security measures can also contribute to bounces, even when best practices are followed. Some bounces may be temporary with messages being delivered eventually, but can still be recorded as hard bounces and added to suppression lists. Excellent list hygiene and strong audience engagement are key to deliverability.

Key opinions

  • Authentication Failures: Failing SPF, DKIM, and DMARC checks is a primary reason for bounces to Apple domains.
  • Aggressive Spam Filters: Apple employs strong spam filters that can cause bounces even when senders follow best practices.
  • Hard Bounces and Suppression: Temporary bounces can be recorded as hard bounces, leading to additions to suppression lists.

Key considerations

  • Implement Authentication: Ensure correct setup of SPF, DKIM, and DMARC to prevent authentication-related bounces.
  • Maintain List Hygiene: Practice excellent list hygiene to minimize bounces and improve deliverability.
  • Enhance Audience Engagement: Focus on audience engagement to improve sender reputation and avoid spam filters.
  • Manage Suppression Lists: Regularly review and manage suppression lists to ensure valid contacts are not inadvertently blocked.
Expert view

Expert from Email Geeks refers to a MacRumors forum thread indicating that messages will eventually be delivered. He notes that the bounces were recorded as hard bounces and added to his suppression file.

October 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that Apple domains are known for having aggressive spam filters and robust security measures which can be a reason for bounces even if best practices are followed. They highlight that focusing on audience engagement and excellent list hygiene will help with deliverability.

August 2023 - Word to the Wise
Expert view

Expert from Spamresource answers that the number one reason for bounces is failing authentication checks (SPF, DKIM and DMARC). Making sure email authentication is setup correctly will resolve the majority of bounce related issues.

August 2023 - Spamresource

What the documentation says
5Technical articles

Emails to Apple domains (icloud.com, me.com, and mac.com) can bounce due to recipients exceeding their iCloud storage limits. Additionally, being listed on the Spamhaus blocklist can lead to rejections. Authentication failures, specifically DKIM and DMARC, are also significant causes. The 5xx SMTP error codes indicate permanent delivery failures, with various underlying reasons.

Key findings

  • Storage Limits: Recipients exceeding their iCloud storage quotas will cause emails to bounce back to the sender.
  • Blocklisting: Being listed on the Spamhaus blocklist can result in emails being rejected by Apple's servers.
  • Authentication Failures: DKIM and DMARC authentication failures are a primary cause for bounces due to Apple's security measures.
  • SMTP 5xx Errors: 5xx SMTP error codes signal permanent failures that can result from problems with the sending or receiving server.

Key considerations

  • Monitor Blocklists: Regularly check your sending IP and domain against blocklists like Spamhaus and take remediation steps if listed.
  • Implement Authentication: Ensure that DKIM and DMARC are correctly configured to avoid authentication failures and improve deliverability.
  • Handle Bounces: Properly handle 5xx SMTP errors by removing bounced addresses from mailing lists to avoid future deliverability issues.
  • Inform Recipients: Advise recipients to manage their iCloud storage to prevent full mailboxes.
Technical article

Documentation from Apple Support explains that one reason for bounces to iCloud, me.com, and mac.com addresses could be the recipient exceeding their iCloud storage limits. When the storage is full, incoming emails will bounce back to the sender.

November 2022 - Apple Support
Technical article

Documentation from Spamhaus explains that being listed on the Spamhaus blocklist can cause email delivery issues to various domains, including Apple's. If a sending server's IP address is listed, emails may be rejected.

September 2024 - Spamhaus
Technical article

Documentation from DMARC.org explains that if your domain's DMARC policy is set to reject and your emails fail DMARC authentication, Apple's servers may reject them.

February 2023 - DMARC.org
Technical article

Documentation from DKIM.org explains that DomainKeys Identified Mail (DKIM) failures can lead to email rejections. If an email fails DKIM verification, Apple's servers might reject it as a security measure.

March 2025 - DKIM.org
Technical article

Documentation from RFC Editor explains that SMTP server returns a 5xx error code that indicates a permanent failure. These hard bounces can occur for a multitude of reasons on the recipient end.

December 2023 - RFC Editor