What causes Apple email bounces and how can I fix them?
Summary
What email marketers say11Marketer opinions
Email marketer from ZeroBounce explains that email verification services can help remove invalid and risky email addresses from your list, reducing bounce rates and improving deliverability. It explains to use one before sending campaigns.
Marketer from Email Geeks shares that Apple uses Proofpoint for filtering and suggests checking for blocks there and that their ESP got an icloud block lifted quickly via proofpoint. <https://ipcheck.proofpoint.com/>
Email marketer from Reddit mentions that Apple can sometimes implement stricter filtering policies that cause bounces, even for legitimate emails. Suggests monitoring Apple's support pages for updates on their policies.
Email marketer from Litmus answers explains that hitting spam traps lead to bounces and reputational damage. Explains that marketers should use double opt-in, permission reminders and regularly clean your list.
Email marketer from Mailjet shares that bounces are either 'hard' (permanent delivery failure due to invalid address) or 'soft' (temporary issue like full inbox). Fixing them involves cleaning your email list of invalid addresses and ensuring your sending practices are reputable.
Email marketer from Reddit mentions that if you're on a shared IP, your emails might be affected by the sending practices of other users on that IP. Recommends monitoring your IP's reputation and considering a dedicated IP if you have high sending volume.
Email marketer from GlockApps explains that using email testing tools can help identify deliverability issues before sending campaigns. These tools test your email against various spam filters and provide insights on how to improve your email's chances of reaching the inbox.
Email marketer from Email Marketing Forum shares that sometimes, bounces can be caused by the content of your email triggering spam filters at the recipient's end. Suggests reviewing your content for spam triggers like excessive use of certain words or links.
Email marketer from EmailToolTester explains that high bounce rates negatively impact your sender reputation, leading to more emails being marked as spam. Maintaining a clean list is crucial and suggests regularly cleaning out invalid addresses.
Email marketer from Email Marketing Forum shares that setting up feedback loops with major ISPs like Apple allows you to receive reports on spam complaints, helping you identify and address issues that are causing your emails to be marked as spam.
Email marketer from Sender explains that Hard bounces can be due to fake emails, domain name issues and soft bounces can be due to the server being down, mailbox being full and the message is too large. Advise to review bounces and clean your list.
What the experts say6Expert opinions
Expert from Email Geeks shares that while the Apple Postmaster doesn't respond, they were able to get blocks reversed by contacting them and explaining their email practices.
Expert from Word to the Wise shares that DMARC failures can cause messages to bounce or be rejected. Ensure your email authentication (SPF, DKIM) is properly configured and aligned to pass DMARC checks.
Expert from Spam Resource explains that if your IP ends up on a blocklist, you need to identify why you were listed in the first place. Fix the issue (e.g., compromised accounts sending spam) and then follow the specific delisting procedures for that blocklist.
Expert from Email Geeks suggests sending mail to aboutmy.email to check for technical problems and reviewing all bullet points in the list.
Expert from Email Geeks mentions that they know Apple's filter/postmaster folks and that they will take the appropriate action, even without much response.
Expert from Word to the Wise recommends regularly cleaning your email list to remove invalid or inactive addresses, to reduce bounces and improve engagement rates. Hard bounces impact sender reputation.
What the documentation says4Technical articles
Documentation from RFC Editor explains that bounce messages, or Delivery Status Notifications (DSNs), provide structured information about delivery failures, including status codes that indicate the specific reason for the bounce. Understanding these codes is key to diagnosing delivery issues.
Documentation from Apple Support explains that bounce messages indicate a problem delivering your email and can be caused by various issues like incorrect addresses, full inboxes, or server problems. Resolving it often involves verifying the recipient's address or contacting their email provider.
Documentation from Microsoft explains that NDRs (bounce messages) provide detailed information about why an email wasn't delivered. It describes the different error codes and their meanings, assisting in troubleshooting delivery problems.
Documentation from Google Postmaster Tools explains that maintaining a good sender reputation is vital to avoid bounces. Google provides tools to monitor your reputation and identify potential issues affecting deliverability.
Related resources0Resources
No related resources found.