Why are Apple domains showing unclassified errors, and what can be done about it when using a shared IP pool?
Summary
What email marketers say12Marketer opinions
Email marketer from EmailToolTester.com advises checking your IP address against known blocklists (using tools like MXToolbox) to see if your IP has been flagged. If found on a blocklist, take steps to request removal and investigate the cause of the listing.
Email marketer from Reddit explains that If deliverability issues persist on a shared IP, consider switching to a dedicated IP address. This gives you full control over your sending reputation and allows you to implement best practices without being affected by other senders' behavior.
Email marketer from Email Marketing Forum suggests contacting your Email Service Provider (ESP) support team. They can provide specific insights into the unclassified errors you're seeing and offer tailored solutions based on their platform's data and your sending practices.
Email marketer from Postmarkapp.com advises to thoroughly test your emails before sending them to your entire list. Use email testing tools to check for spam triggers, broken links, and rendering issues to ensure a positive recipient experience.
Email marketer from Mailjet.com recommends ensuring you have explicit permission from recipients to send them emails. Sending unsolicited emails can lead to increased spam complaints and negatively impact your IP reputation.
Email marketer from GlockApps.com recommends continuously monitoring your IP reputation, especially when on a shared IP, using tools that provide insights into blocklists and spam filter placement to quickly identify and address any deliverability issues.
Email marketer from ZeroBounce.net recommends setting up email authentication protocols such as SPF, DKIM, and DMARC. This helps verify that your emails are legitimate and reduces the likelihood of being flagged as spam, especially by more stringent domains like Apple.
Email marketer from Litmus.com recommends maintaining good email list hygiene. Regularly remove unengaged subscribers and validate email addresses to reduce bounce rates and spam complaints, thus improving your sender reputation.
Email marketer from Mailgun.com explains that shared IP pools can suffer from the actions of other senders. If one sender engages in poor practices, it can negatively affect the reputation of the entire pool, leading to deliverability issues like unclassified errors for all users on that IP.
Email marketer from Customer.io advises segmenting your email list based on engagement and demographics. Sending targeted emails to specific segments can improve deliverability and reduce unclassified errors.
Email marketer from Woodpecker.co advises to increase email personalization and relevance. Tailoring your messages to the recipient's interests can improve engagement rates and decrease the chances of being marked as spam.
Email marketer from Email Geeks shares that looking at all senders to Apple recipient domains, there is no spike for this DSN, supporting the comments that this is localized to the sending.
What the experts say6Expert opinions
Expert from SpamResource explains that on shared IPs, continuous reputation monitoring is crucial. Unclassified errors can stem from neighbors' bad practices, so actively tracking IP reputation and swiftly addressing issues are essential.
Expert from Word to the Wise shares that proper email authentication (SPF, DKIM, DMARC) establishes sender legitimacy and significantly reduces the risk of being flagged as spam, especially by stricter domains like Apple, even on a shared IP.
Expert from SpamResource explains that to mitigate shared IP problems, focus on list hygiene (removing unengaged users) and permission practices (ensuring consent). These steps reduce the chances of triggering spam filters and improve email placement.
Expert from Word to the Wise responds that shared IP pools inherently carry reputation risks. One sender's poor habits impact everyone. Closely monitor metrics and consider dedicated IPs for greater control over deliverability.
Expert from Email Geeks says that 554 5.7.0 is clearly a bad sender, no delivery, so it depends on how on the ball Sendgrid’s compliance desk is if it will keep repeating.
Expert from Email Geeks explains that it’d be nice to get the data from the listing (either by catching it while it’s listed or by asking Proofpoint), but while you’re on a shared pool it’s mostly outside your control.
What the documentation says4Technical articles
Documentation from RFC Editor explains that a 5xx SMTP error code indicates a permanent failure. A 5.7.0 error specifically relates to delivery not authorized, which suggests a blocking issue with the receiving server, potentially due to IP reputation.
Documentation from SparkPost.com advises setting up feedback loops (FBLs) with ISPs. FBLs provide valuable information about spam complaints, allowing you to identify and remove problematic subscribers from your list, improving your sending reputation.
Documentation from Apple.com suggests reviewing Apple's specific email sending guidelines. Adhering to their recommended best practices can help ensure your emails are properly classified and delivered to the inbox.
Documentation from SendGrid.com explains that properly warming up an IP address is crucial, especially a new or shared one. Gradually increasing sending volume, monitoring engagement, and segmenting lists can help establish a positive sending reputation.
Related resources0Resources
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