Why are emails from my company going to spam on @me.com but not @gmail.com and how to fix it?
Summary
What email marketers say8Marketer opinions
Email marketer from Mailjet shares that different ISPs like Apple and Google have unique spam filtering algorithms. Advises monitoring sender reputation, segmenting email lists, and personalizing content to increase engagement and avoid spam filters.
Email marketer from Reddit user /u/EmailExpert mentions that Apple's @me.com spam filters are more sensitive to content and sending patterns. Recommends reviewing email content for spam triggers and ensuring consistent sending volume.
Email marketer from Litmus suggests testing emails across different email clients (including Apple Mail and Gmail) to identify rendering issues and spam triggers. Highlights the importance of mobile optimization and accessible design.
Email marketer from Email on Acid promotes the use of email testing tools to test email rendering and deliverability across different clients. It also discusses the importance of content analysis and previewing
Email marketer from Email Marketing Forum suggests that iCloud might be using stricter criteria for new sending IPs. Recommends warming up the IP address gradually by sending low volumes initially and increasing over time.
Email marketer from Sendinblue highlights the importance of maintaining a clean email list, using double opt-in, and regularly cleaning out unengaged subscribers. Emphasizes that high bounce rates and low engagement can negatively impact sender reputation.
Email marketer from Customer.io explains that custom authentication ensures that receiving mail servers will see that your email was sent from your sending source. Setting this up via a CNAME record will show that this is a safe place for the mail server to recieve email.
Email marketer from Neil Patel's Blog explains that Apple Mail has stricter spam filters than Gmail. Suggests focusing on improving sender reputation, authenticating emails (SPF, DKIM, DMARC), and maintaining clean email lists to avoid being flagged as spam.
What the experts say4Expert opinions
Expert from Word to the Wise emphasizes the critical role of proper email authentication (SPF, DKIM, DMARC) in achieving good deliverability. Stresses the importance of validating and monitoring authentication settings to ensure emails are properly identified as legitimate.
Expert from Email Geeks explains that personalized email delivery and the mail client used can influence spam classification. Suggests that the issue may not be IP related and that determining the mail client is important, as issues can arise there, for example an Apple mail client misclassifying mail.
Expert from Spam Resource explains that several factors can cause email to land in spam folders, including sender reputation, email authentication (SPF, DKIM, DMARC), content, and engagement. They recommend focusing on improving these areas to improve deliverability.
Expert from Spam Resource describes the importance of subscriber engagement metrics. Sending to unengaged subscribers lowers your sender score with many mailbox providers. Remove unengaged users from your subscriber lists.
What the documentation says4Technical articles
Documentation from Google Postmaster Tools explains that Gmail's spam filtering is based on various factors including sender reputation, authentication, and user engagement. Suggests monitoring metrics in Postmaster Tools to identify and resolve deliverability issues.
Documentation from RFC Editor explains DMARC (Domain-based Message Authentication, Reporting & Conformance) implementation, which allows domain owners to specify how email receivers should handle unauthenticated emails. Suggests using DMARC to protect your domain from email spoofing and phishing attacks, improving deliverability.
Documentation from Microsoft shares that using an automated bounce processing system helps keep your mail good. You should clean your mailing list of bounced email addresses, especially when the error reported indicates that the email address is no longer in use. Email providers may use a spam filter when they believe that you are sending email to email addresses that are no longer valid.
Documentation from Apple Support explains that iCloud Mail uses advanced filtering to detect and block junk mail. Recommends regularly checking the Junk folder, marking legitimate emails as 'Not Junk,' and creating rules to manage incoming mail.