Why are Apple Business Connect logos not showing in Apple Mail even after domain and email verification?
Summary
What email marketers say7Marketer opinions
Email marketer from Mailjet Blog suggests verifying that all DNS records (SPF, DKIM, DMARC) are correctly configured, as these are prerequisites for BIMI and can affect logo visibility in Apple Mail.
Email marketer from StackOverflow suggests ensuring that the logo image meets Apple's specifications regarding format (SVG), size, and resolution, as incorrect image parameters can prevent the logo from displaying.
Email marketer from EmailOnAcid forums mentions that they experienced a delay of several weeks before the logo appeared in Apple Mail, even after all verification steps were completed. They suggest patience and contacting Apple support if the issue persists.
Email marketer from Litmus suggests using their email preview tools to ensure that logos are rendering correctly in different versions of Apple Mail and across different devices to identify any compatibility issues.
Email marketer from EmailGeeks Slack channel mentions that double-checking the Brand settings and permissions within Apple Business Connect ensures that all necessary options are enabled for logo display.
Email marketer from GMass Blog recommends testing logo display across various Apple Mail versions (iOS, macOS) to identify potential compatibility issues affecting logo visibility.
Email marketer from Reddit suggests that BIMI (Brand Indicators for Message Identification) might be necessary for the logo to display consistently. They recommend setting up BIMI records for your domain to improve logo visibility.
What the experts say3Expert opinions
Expert from Spamresource.com details the technical elements of implementing BIMI and highlights the need to ensure your SVG logo is correctly formatted and hosted on a secure (HTTPS) server. Incorrect configuration can prevent Apple Mail from displaying the logo.
Expert from Word to the Wise explains that while Apple promotes domain and email verification, the ultimate display of logos is heavily reliant on BIMI (Brand Indicators for Message Identification) and a valid VMC (Verified Mark Certificate). Simply verifying your domain is not enough; you need BIMI configured correctly.
Expert from Email Geeks shares that very few businesses have their logos showing in Apple Mail and the ones he has seen that have logos are publishing BIMI.
What the documentation says5Technical articles
Documentation from DigiCert provides a detailed guide on obtaining a VMC (Verified Mark Certificate), including requirements, validation processes, and costs associated with securing the certificate.
Documentation from Valimail states that BIMI requires a VMC (Verified Mark Certificate) from an authorized provider, and that might be a reason the logo is not appearing, even with domain verification.
Documentation from Apple Business Connect Help explains that even after verification, there might be a delay before the logo appears in Apple Mail due to caching or propagation issues on Apple's servers. They recommend waiting a few days and checking again.
Documentation from Entrust explains that a VMC (Verified Mark Certificate) is a digital certificate that verifies the ownership of your logo and is required for BIMI to function correctly in Apple Mail. They detail the process of obtaining a VMC.
Documentation from DMARC.org explains that a DMARC policy of 'p=quarantine' or 'p=reject' is required for BIMI to function, ensuring that unauthenticated emails are properly handled, which can impact logo display.