How do I set up Apple Business Connect and what are the requirements?
Summary
What email marketers say12Marketer opinions
Email marketer from Whitespark details how to manage your Apple Business Connect listings, including updating information and ensuring accuracy to enhance visibility in Apple Maps and other Apple services. Correct categorization is essential.
Email marketer from Social Media Examiner describes features such as Showcases, which allow businesses to highlight products or services. They also outline the ability to directly engage with customers through Apple Maps, enhancing brand visibility and customer interaction.
Marketer from Email Geeks mentions that several U.S.-based non-profit clients have already set up Apple Business Connect without difficulty.
Marketer from Email Geeks states that to set up Apple Business Connect, you must prove that you are the business owner.
Marketer from Email Geeks points out that while the website field on the Apple Business Connect form is optional, it's mandatory for validation, and LinkedIn URLs are not accepted.
Email marketer from Badsender shares a step-by-step guide on how to set up Apple Business Connect, emphasizing the need to prove business ownership. The guide covers the process from initial setup to the final verification steps.
Email marketer from BrightLocal explains that Apple Business Connect offers increased visibility in Apple Maps, enhanced customer interaction through Showcases, and better control over how your business appears to Apple users, leading to improved customer engagement and discoverability.
Marketer from Email Geeks shares that setting up Apple Business Connect was surprisingly straightforward and anticipates it will become popular.
Email marketer from Near Media answers that claiming your business on Apple Maps is now done through Apple Business Connect. This process replaces the previous method and integrates business information directly into Apple's ecosystem.
Email marketer from Local Marketing Institute emphasizes the importance of accurate and complete business information when setting up Apple Business Connect. Ensuring all details are correct helps improve search rankings and customer trust.
Email marketer from Advice Local highlights that Apple Business Connect allows businesses to manage their presence across Apple services, providing a unified platform for updating information and engaging with Apple users. Optimizing your listing enhances local SEO and visibility.
Email marketer from Moz Community shares that verifying your Apple Business Connect listing is essential. This verification process confirms your legitimacy and allows you to manage your business’s information effectively on Apple Maps and other services.
What the experts say4Expert opinions
Expert from Spam Resource discusses Apple Business Connect and whether it replaces BIMI. He mentions that while Apple Business Connect doesn't replace BIMI, it's a useful addition, particularly within the Apple ecosystem. He also touches on the potential need for a DUNS number and suggests that a business license might suffice, though this needs further verification.
Expert from Email Geeks mentions that obtaining a DUNS number is relatively easy, with the biggest challenge being the address format. They worked with a representative to resolve this issue.
Expert from Email Geeks shares that DUNS numbers might be required, even though US documentation suggests a business license might suffice. DUNS numbers are theoretically free but could be a hurdle for small to medium-sized businesses.
Expert from Email Geeks suggests that if you can set up Apple Business Connect, you should. He notes that it doesn't replace BIMI logos but is a good add-on, although it will only be visible within the Apple ecosystem.
What the documentation says4Technical articles
Documentation from Apple Support Forums indicates that address formatting issues are common. Ensure your address exactly matches official records to avoid verification problems.
Documentation from Apple Support specifies that a DUNS number may be required to verify your business depending on the type of business, its location, and other factors. This number helps Apple validate the legitimacy of the business.
Documentation from GoDaddy outlines the basic steps to set up Apple Business Connect. The process involves accessing Apple Business Connect, claiming or creating a business location, providing accurate business information, and completing verification steps.
Documentation from Apple Support explains that to set up Apple Business Connect, you need an Apple ID with two-factor authentication enabled and must be an owner or have certain roles within your business to claim or create a location. The process involves claiming your business, adding details like address and website, and verifying your information.