Why am I seeing bounce issues when my HTML is UTF-8 with copyright characters?

Summary

Bounces occurring despite using UTF-8 HTML with copyright characters are typically caused by a combination of factors. Email's default 7-bit US-ASCII encoding necessitates MIME for extended characters. Sending high-ASCII/Unicode as 7-bit Content-Transfer-Encoding, rather than CTE binary or quoted-printable, results in issues. Encoding discrepancies between the HTML editor, ESP, email headers, and client-side support contribute to the problem. Older servers may lack full UTF-8 support. Solutions include ensuring the 'Content-Type' header specifies 'charset=UTF-8', using HTML entities as a workaround, and thorough testing across various email clients. Proper configuration of the ESP to send as UTF-8 or quoted-printable is also crucial. Validating the full message helps ensure correct handling of special characters.

Key findings

  • 7-bit Limitation: Email defaults to 7-bit US-ASCII, requiring MIME for extended characters like UTF-8.
  • Encoding Mismatch: Discrepancies between declared and actual encoding in headers, ESP, and HTML code lead to errors.
  • Server Support: Older email servers might not fully support UTF-8, causing issues with special characters.
  • CTE Issues: Sending high-ASCII/Unicode as 7-bit Content-Transfer-Encoding (CTE) causes bounce issues.
  • Inconsistent Config: Email server/ESP may not be configured to send content using UTF-8.

Key considerations

  • MIME Encoding: Use MIME encoding methods like quoted-printable or base64 for characters outside US-ASCII.
  • UTF-8 Declaration: Ensure the 'Content-Type' header specifies 'charset=UTF-8'.
  • ESP Configuration: Configure the ESP to send emails as UTF-8 or quoted-printable.
  • HTML Entities: Consider using HTML entities for special characters to improve compatibility.
  • Client Testing: Test emails across various email clients (Gmail, Outlook, Yahoo, etc.) to ensure proper rendering.
  • Message Validation: Validate the full message to catch any encoding or handling errors.
  • Correct Settings: Check mail client/email provider to ensure UTF-8 settings are correct.

What email marketers say
9Marketer opinions

Bounces related to UTF-8 encoding and special characters often arise from several issues. Even if your HTML is UTF-8 encoded, the email server or ESP might be sending emails as 7-bit ASCII, which doesn't support special characters. Inconsistencies in character encoding settings between your email editor, ESP, and the email client can also cause problems. Older email servers might not fully support UTF-8, and testing across different email clients is crucial to ensure proper rendering. Other solutions include using HTML entities for special characters and ensuring your sending platform is configured to use UTF-8 or quoted-printable encoding.

Key opinions

  • 7-bit ASCII: The email server might be sending emails as 7-bit ASCII instead of UTF-8, causing issues with special characters.
  • Inconsistent Encoding: Mismatched character encoding settings between the email editor, ESP, and the receiving email client can lead to bounce issues.
  • Older Servers: Older email servers might not fully support UTF-8, resulting in display or bounce problems.
  • HTML entities: Using HTML entities for special characters can bypass encoding problems with some email clients.

Key considerations

  • ESP Configuration: Ensure your email sending platform (ESP) is configured to send emails as UTF-8 or quoted-printable.
  • Encoding Consistency: Check and align character encoding settings in your email editor, ESP, and email headers.
  • HTML Entities: Consider using HTML entities for special characters to improve compatibility.
  • Email Client Testing: Test emails across various email clients (Gmail, Outlook, Yahoo, etc.) to ensure proper rendering of special characters.
  • Quoted Printable: Use an encoding method such as Quoted Printable encoding to ensure your special characters are properly encoded and delivered.
  • Encoding Settings: Check your mail client or email provider to ensure it is configured correctly, the settings should indicate UTF-8.
Marketer view

Email marketer from Stack Overflow shares that even if your HTML is UTF-8, the email server might be sending the email as 7-bit ASCII. You need to ensure your email sending software (or ESP) is configured to send emails as UTF-8 or quoted-printable to handle non-ASCII characters correctly.

February 2025 - Stack Overflow
Marketer view

Email marketer from Mailjet explains that incorrect character encoding, especially when using special characters like copyright symbols or accented letters, can lead to bounces if the email client or server doesn't support the encoding. UTF-8 is recommended, but the email headers must also declare the correct encoding.

November 2022 - Mailjet
Marketer view

Email marketer from SendGrid says one of the easiest ways to solve character encoding issues is to use HTML entities. For example, use `©` instead of ©, and `™` instead of ™.

January 2025 - SendGrid
Marketer view

Email marketer from Email on Acid explains that proper testing is key. Always test your emails with different email clients (Gmail, Outlook, Yahoo, etc.) to ensure your characters are displayed correctly and avoid any bounce issues before you send to your whole list.

March 2024 - Email on Acid
Marketer view

Email marketer from Email Marketing Forum says that you need to use an encoding method such as Quoted Printable encoding to ensure your special characters are properly encoded and delivered.

December 2023 - Email Marketing Forum
Marketer view

Email marketer from Litmus shares that it’s important to check the character encoding settings in both your email editor and your email sending platform. Inconsistencies between these settings can lead to encoding issues and bounces.

April 2022 - Litmus
Marketer view

Email marketer from Reddit explains that some older email servers might not fully support UTF-8. Try using HTML entities (e.g., `©` for the copyright symbol) as a workaround to ensure the characters are displayed correctly and avoid bounces.

May 2021 - Reddit
Marketer view

Email marketer from Email Blog suggest you check your mail client or email provider to ensure it is configured correctly, the settings should indicate UTF-8.

September 2024 - Email Blog
Marketer view

Email marketer from Campaign Monitor explains that even if you are using UTF-8 the sending server may not be configured to send the content using UTF-8. It may be set to use 7-bit which will reject any characters outside of basic english.

September 2021 - Campaign Monitor

What the experts say
3Expert opinions

Bounce issues with UTF-8 and copyright characters often stem from sending high-ASCII/Unicode characters as Content-Transfer-Encoding: 7bit instead of CTE binary or quoted-printable. Discrepancies between declared and actual encoding, and sending systems mishandling non-ASCII characters are also causes. A short-term workaround is using HTML entities, though not ideal. Validating the full message is crucial.

Key opinions

  • Content-Transfer-Encoding: Sending high-ASCII/Unicode characters as Content-Transfer-Encoding: 7bit causes bounces.
  • Encoding Discrepancies: Discrepancies between declared and actual encoding are a common problem.
  • Non-ASCII Handling: Sending systems not correctly handling non-ASCII characters can lead to bounces.

Key considerations

  • CTE Binary/Quoted-Printable: Use CTE binary or quoted-printable when sending high-ASCII/Unicode characters.
  • HTML Entities: As a workaround, use HTML entities for special characters, but be aware it's not ideal.
  • Validate Messages: Always validate the full message to ensure correct encoding and handling of special characters.
Expert view

Expert from Email Geeks explains the bounce issue is likely due to sending high-ascii/Unicode characters as Content-Transfer-Encoding: 7bit. They suggest sending as CTE binary or quoted-printable. Also if your ESP tells you to not use said characters in your email content get a better ESP.

June 2023 - Email Geeks
Expert view

Expert from Email Geeks suggests a short-term workaround to use HTML entities for everything, but acknowledges it's not ideal.

July 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that incorrect character encoding is often a cause of bounces, even with UTF-8 HTML. The issue can stem from discrepancies between the declared encoding and the actual encoding used, or from sending systems not correctly handling non-ASCII characters, so always validate the full message.

November 2022 - Word to the Wise

What the documentation says
5Technical articles

Email bounce issues with UTF-8 HTML containing copyright characters often result from the default 7-bit US-ASCII encoding limitation of email messages, necessitating MIME for handling extended character sets like UTF-8. Incorrectly declared character sets in the email header can lead to misinterpretation by receiving servers, causing bounces or display problems. While UTF-8 is recommended, compatibility varies among email clients, making testing crucial. Proper declaration in the 'Content-Type' header with 'charset=UTF-8' is essential to avoid these issues.

Key findings

  • Default 7-bit ASCII: Email messages default to 7-bit US-ASCII, requiring MIME for extended characters.
  • Header Declaration: Incorrectly declared character sets in email headers cause misinterpretation.
  • Varying Client Support: Email client support for character encodings varies, necessitating testing.

Key considerations

  • MIME Usage: Use MIME for sending characters outside the US-ASCII range.
  • Correct Header: Ensure the 'Content-Type' header specifies 'charset=UTF-8'.
  • Email Client Testing: Test emails across different clients for rendering compatibility.
Technical article

Documentation from W3.org explains that HTML emails must have the encoding set to UTF-8 to avoid cross email client compatibility issues.

December 2021 - W3.org
Technical article

Documentation from Oracle explains that if the character set is not correctly declared in the email header, the receiving mail server might misinterpret the characters, leading to display issues or bounces. Ensure the 'Content-Type' header specifies 'charset=UTF-8'.

July 2022 - Oracle
Technical article

Documentation from IETF explains that email messages are defined as using 7-bit US-ASCII by default. To send other character sets, MIME (Multipurpose Internet Mail Extensions) is necessary, which allows for different encoding methods like quoted-printable or base64 to handle characters outside the US-ASCII range. Not encoding correctly can cause bounces.

October 2024 - IETF
Technical article

Documentation from Unicode Consortium explains that when using Unicode characters (like copyright symbols), it's crucial to specify the correct character encoding in the email headers. Otherwise, the characters may be misinterpreted or discarded by the receiving email server, leading to bounces or display issues.

November 2021 - Unicode Consortium
Technical article

Documentation from Mozilla explains that email clients vary in their support for different character encodings. Using standard UTF-8 is generally recommended for best compatibility, but it’s essential to test emails across different clients to ensure proper rendering.

December 2023 - Mozilla