Who are recommended email deliverability consultants and how can I contact them?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Marketing Forum suggests asking consultants for case studies or references from previous clients. They emphasize the importance of verifying the consultant's expertise and track record before hiring them.
Email marketer from G2.com lists questions such as asking consultants about their experience with similar clients and their approach to solving specific deliverability problems. They state it's important to find someone who can provide customized solutions based on your unique needs.
Email marketer from SendGrid.com suggests looking for consultants who offer services like deliverability audits, infrastructure setup and maintenance, list hygiene strategies, and ongoing monitoring of email performance metrics. They emphasize finding consultants with a proven track record and positive client testimonials.
Email marketer from TrustRadius.com recommends you check online review platforms like TrustRadius to see what other users are saying about potential consultants. They explain you should pay attention to reviews that mention the consultant's expertise, communication skills, and overall effectiveness.
Email marketer from Quora answers that referrals from other email marketers or industry experts is a good start. She recommends looking for consultants with a deep understanding of ESP policies and the ability to navigate complex deliverability challenges.
Email marketer from Capterra.com suggests inquiring about the consultant's pricing structure and payment terms, and whether they offer performance-based pricing options. They note that it's important to have a clear understanding of the consultant's fees and how they measure success.
Email marketer from Reddit user u/EmailGuru recommends looking for consultants who can provide detailed reports on your current email performance and identify areas for improvement. They also suggest checking if the consultant has experience working with companies in your specific industry.
Email marketer from Mailgun.com highlights the importance of deliverability consultants, especially those skilled in areas like IP warming, sender reputation, and authentication protocols (SPF, DKIM, DMARC). They also point out that consultant expertise is crucial for inbox placement and preventing emails from landing in spam folders.
Marketer from Email Geeks shares their email address karen@directdeliverability.com and asks to be contacted to schedule a chat.
Email marketer from Validity.com answers that a deliverability consultant assists with troubleshooting deliverability issues, optimizing email configurations, and providing strategic guidance for improving sender reputation. They also note that deliverability consultants often work with email service providers (ESPs) to resolve specific delivery problems.
What the experts say3Expert opinions
Expert from Word to the Wise explains that deliverability consultants need to be able to communicate technical issues to a non-technical audience, and also understand how different mailbox providers handle email. They need to understand and explain feedback loops, authentication, and reputation metrics.
Expert from Email Geeks shares their email address laura@wordtothewise.com, requesting to CC meri@wordtothewise.com to schedule a meeting.
Expert from Word to the Wise shares that a good consultant should be part strategist, part data analyst, part detective, and part relationship manager. They should be able to identify deliverability problems and advise on technical changes.
What the documentation says5Technical articles
Documentation from SparkPost.com recommends verifying that any potential consultant has a strong understanding of email authentication standards such as SPF, DKIM, and DMARC, alongside experience in implementing and troubleshooting these technologies.
Documentation from Microsoft.com says you should ask potential consultants about their familiarity with email deliverability tools and technologies, such as seed lists, blocklist monitoring services, and inbox placement testing platforms. They say experience with analyzing deliverability data and providing actionable insights is critical.
Documentation from IETF.org answers that consultants should be very familiar with SMTP standards and how email servers communicate. They should understand how bounces work, how to interpret error codes, and how to configure email servers for optimal delivery.
Documentation from RFC-Editor.org states that potential consultants should demonstrate a strong understanding of relevant RFC specifications and email standards to ensure compliance with industry best practices.
Documentation from Google.com highlights the importance of consultants being familiar with the latest bulk sender guidelines and best practices from major mailbox providers like Gmail, Yahoo, and Outlook. They also note that experience with feedback loops and complaint management is crucial.