What are some appropriate job titles for someone who specializes in email deliverability?
Summary
What email marketers say16Marketer opinions
Email marketer from Quora indicates that a title such as 'Email Marketing Compliance Officer' is suitable, especially if the role includes ensuring adherence to GDPR, CCPA, and other email regulations.
Email marketer from Litmus emphasizes the importance of a deliverability expert for maintaining sender reputation and optimizing email campaigns. This can be part of an existing email marketer's remit.
Email marketer from Email Geeks suggests the title "Email Deliverability Manager".
Email marketer from Email Marketing Tips shares that depending on the focus titles can be "Email Deliverability Manager", "Email Marketing Automation Manager" or "Email Marketing Director".
Email marketer from Email Geeks suggests using "Senior Email Deliverability Analyst/Specialist" or "Deliverability Solutions Lead".
Email marketer from Email Geeks suggests "Email Deliverability & Abuse Specialist (or Lead)" as a title, preferring "abuse" over "compliance" to convey the seriousness of the rules.
Email marketer from HubSpot explains that the role requires someone who can maintain the sender's reputation, and follow email best practices to avoid landing in the spam folder.
Email marketer from Stack Overflow forum suggests that 'Email Deliverability Manager' is a common and well-understood title. The role involves both technical aspects of deliverability and strategic management of email campaigns.
Email marketer from Email Geeks explains titles like `manager` depends on managing someone, otherwise `specialist` or even an `agent` (if it's a junior). Suggests example levels.
Email marketer from MailerCheck explains that roles may include tasks related to monitoring blacklists and ensuring the email server is not compromised.
Email marketer from Forbes shares that in larger organisation the role may include a VP of Deliverability or similar title.
Email marketer from Reddit (r/emailmarketing) suggests 'Email Deliverability Specialist' as a straightforward title. The user mentions that the responsibilities include monitoring bounce rates, managing sender reputation, and ensuring compliance with email regulations.
Email marketer from Email Geeks shares their title as "Deliverability Services Manager", noting it covers a wide range of aspects related to deliverability.
Email marketer from EmailVendorSelection shares that email deliverability job titles can include Email Marketing Manager, Marketing Automation Specialist, or Digital Marketing Specialist. Roles often involve strategic planning, campaign execution, and performance analysis.
Email marketer from Email Geeks suggests the title "Email Deliverability Principal".
Email marketer from Email Geeks suggests the title "Email Deliverability Specialist".
What the experts say4Expert opinions
Expert from Word to the Wise explains that the appropriate job title for someone specializing in email deliverability depends heavily on the specific responsibilities and the organizational structure of the company. They suggest that titles such as "Deliverability Manager," "Email Deliverability Specialist," or "Email Compliance Manager" could all be appropriate, depending on the focus of the role.
Expert from Email Geeks suggests the title "Guardian and Defender of the Inbox".
Expert from Email Geeks explains deliverability titles are not firm due to the field being new. Suggests the suitability of 'manager' depends on the company's internal use of the term.
Expert from Email Geeks suggests "Director of Deliverability or Director of Deliverability Operations" as potential titles.
What the documentation says5Technical articles
Documentation from GlockApps explains that roles may include tasks related to testing deliverability, such as inbox placement testing and spam filter analysis.
Documentation from SparkPost states that 'Deliverability Engineer' is suitable for technically focused roles that handle email infrastructure, bounce management, and feedback loops.
Documentation from Mailjet highlights deliverability specialists are vital for ensuring emails reach the inbox. The responsibilities can include tasks like monitoring sender reputation, managing IP addresses, and troubleshooting delivery issues.
Documentation from SendGrid suggests roles such as Deliverability Consultant or Email Compliance Manager are appropriate. These positions require expertise in sender authentication, list management, and ISP relations.
Documentation from Postmark explains that technically focused roles may be referred to as "Email Infrastructure Manager" or similar and must be very focused on email infrastructure.