What are the best email deliverability platforms?
Summary
What email marketers say14Marketer opinions
Email marketer from ZeroBounce responds by emphasizing the importance of using an email validation service to remove invalid and risky email addresses from your list, preventing bounces and improving deliverability.
Email marketer from Capterra shares that Sendinblue provides a comprehensive suite of tools, including marketing automation, SMS marketing, and CRM functionalities, making it a versatile platform for improving email deliverability.
Email marketer from Reddit suggests that warming up your IP address gradually by sending emails to engaged subscribers first can improve your sender reputation.
Email marketer from Reddit suggests that using GlockApps helps with monitoring inbox placement and identifying deliverability issues.
Email marketer from EmailToolTester responds by pointing out that MailerLite offers affordable plans and easy-to-use features, suitable for small businesses focusing on email deliverability.
Marketer from Email Geeks shares that Inbox Monster is a popular email deliverability platform option for enterprise/retail senders.
Email marketer from HubSpot shares that regularly cleaning your email list by removing invalid or inactive addresses helps maintain a high deliverability rate.
Marketer from Email Geeks explains it's possible to utilize postmaster tools with SFMC if you don't let them force you to delegate the NS records to their servers and suggests DNS automation solutions instead.
Email marketer from Litmus shares that using email authentication methods like SPF, DKIM, and DMARC is crucial for verifying sender identity and improving email deliverability.
Email marketer from Neil Patel explains that using a dedicated IP address can significantly improve email deliverability by building a positive sender reputation.
Email marketer from Mailchimp explains that segmenting your audience and sending targeted emails increases engagement and improves deliverability rates.
Marketer from Email Geeks mentions Inbox Monster and Everest by Validity as platforms to consider. They note Everest has an edge when it comes to supporting ESPs and software apps with email functionality and shares they used to work for 250ok which forms the core of their deliverability offering.
Marketer from Email Geeks suggests using your own data by looking at opens/clicks/bounces/conversions by email provider and Google Postmaster Tools.
Email marketer from G2 explains that Mailjet is a great option and highlights its user-friendly interface and reliable deliverability.
What the experts say2Expert opinions
Expert from Spam Resource explains that deliverability depends on many things including content, reputation, infrastructure, and authentication. He notes that there is no single magical platform or technology.
Expert from Word to the Wise explains that improving email deliverability requires ongoing effort. She indicates that using seed lists, analyzing data, and adapting your strategy based on performance is essential.
What the documentation says5Technical articles
Documentation from AWS explains that properly configuring feedback loops (FBLs) allows you to receive notifications about spam complaints, enabling you to address and resolve issues promptly.
Documentation from Microsoft shares that monitoring bounce rates and promptly addressing the causes of bounces helps maintain a healthy sender reputation and improves email deliverability.
Documentation from SparkPost explains that engaging with subscribers consistently and removing inactive recipients from your mailing list improves sender reputation and deliverability.
Documentation from Google responds by stating that using Google Postmaster Tools provides valuable insights into your sending reputation and helps identify deliverability issues.
Documentation from RFC explains that adhering to email sending standards and best practices, as outlined in RFC specifications, is crucial for ensuring deliverability and avoiding spam filters.