What to do when blocked on Verizon and receiving canned responses?
Summary
What email marketers say10Marketer opinions
Email marketer from EmailVendorBlog.com shares that verifying your email authentication (SPF, DKIM, DMARC) is properly configured. Even with canned responses, ensuring proper authentication is a baseline requirement for deliverability and can help resolve blocking issues.
Marketer from Email Geeks shares that talking to Verizon's postmaster team might be helpful and provides a link to their postmaster resources.
Email marketer from Reddit shares that if you're using a new IP address, gradually warming it up by sending a low volume of emails and slowly increasing it over time can help establish a good reputation with ISPs like Verizon. Avoid sending large volumes of email immediately.
Email marketer from Verizon Media Postmaster Help explains that understanding the specific error message is crucial, as canned responses often contain codes or references that indicate the reason for the block, such as spam complaints or policy violations. Review the Verizon Media Postmaster guidelines to understand the error and potential solutions.
Email marketer from SparkPost advises to be persistent in contacting Verizon support. Even if you initially receive canned responses, continue to follow up and ask for escalation to a human representative who can provide more detailed information about the block.
Email marketer from Validity shares proactively monitoring your sending reputation across multiple platforms. Tools like Validity Everest can provide insights that Verizon's canned responses won't, helping you identify underlying issues.
Email marketer from EmailDeliveryGuru.com shares that checking your IP and domain reputation using tools like SenderScore or Talos is crucial. Even if you're getting canned responses, these tools can reveal if your IP has been blacklisted, which is a common reason for blocks.
Email marketer from StackExchange suggests setting up feedback loops (FBLs) where available. While Verizon may not offer a direct FBL, participating in those from other major ISPs can help identify and address spam complaints, improving overall sender reputation.
Email marketer from Mailjet explains to review the content of your emails. Even if you're getting canned responses, scrutinize your email content for spam triggers (e.g., excessive use of certain keywords, poor HTML coding) that may be causing the blocks.
Email marketer from Litmus shares that cleaning your email list regularly to remove inactive or invalid addresses can improve your sender reputation. High bounce rates can lead to blocks, even with generic responses from ISPs.
What the experts say3Expert opinions
Expert from Spam Resource explains that persistence is key when dealing with canned responses. He advises trying to escalate the issue by repeatedly contacting support and requesting to speak with someone who can provide specific details about the block. He also notes that it can be difficult to get past the initial automated responses.
Expert from Word to the Wise explains to explore whitelisting or feedback loops. Even with canned responses, engaging with industry initiatives and working towards whitelisting can improve your reputation over time. Also, proactively monitor feedback loops from ISPs where available, to identify and address issues before they lead to blocking.
Expert from Email Geeks explains you may never get past the canned responses as there are processes and policies in place in some ISPs regarding that. That does NOT mean that your mail is not being read and understood by a human.
What the documentation says5Technical articles
Documentation from MXToolbox explains how to use their tool to check if your IP address or domain is on any public blacklists. Even with canned responses, this check provides actionable insights into potential reputation issues.
Documentation from Return Path (now part of Validity) emphasizes following email deliverability best practices, including proper list management, authentication, and content optimization. While canned responses might be frustrating, adhering to these practices can prevent blocks in the first place.
Documentation from DMARC.org explains how to set up DMARC (Domain-based Message Authentication, Reporting & Conformance) correctly. Even if you receive canned responses, a properly implemented DMARC policy can improve email deliverability and provide reports to identify authentication issues.
Documentation from Google Postmaster Tools shares that even if Verizon isn't providing detailed feedback, monitoring your spam rate, IP reputation, and feedback loop complaints through Google Postmaster Tools can give you insights into deliverability problems that might also affect Verizon delivery. Since many ISPs share common spam filtering techniques.
Documentation from RFC Project explains the different SMTP enhanced status codes, advises to check the specific code returned in the canned response, and then use it to diagnose the specific blocking issue. These codes provide granular detail on the failure reason.