What is the pricing structure for Validity's Feedback Loop (FBL) service and how does it work?
Summary
What email marketers say9Marketer opinions
Email marketer from EmailVendorSelection.com notes that Validity Everest includes feedback loop monitoring features, but pricing is customized and requires direct contact with Validity for a quote, as it depends on the specific modules and usage levels required.
Marketer from Email Geeks shares Validity's pricing for the ARF service, stating it's $1,500 US annually for up to 100,000 complaints. He also mentions free service for Not-for-Profit companies via their Validity Cares program.
Marketer from Email Geeks clarifies the official pricing: $1,500 annually for up to 100,000 complaints, free for existing Everest/Sender Certification clients and non-profits. More detailed pricing information and upgrade steps were to be available on September 21.
Email marketer from LinkedIn shares information that Validity's ARF (Abuse Reporting Format) service is priced at $1,500 annually for up to 100,000 complaints. Current Everest and Sender Certification clients receive message-level complaints at no extra cost. Non-profits can access a free service via the Validity Cares program.
Email marketer from StackOverflow.com provides information that Feedback loops (FBLs) are a mechanism by which email senders can receive reports about complaints from recipients. When a user marks an email as spam, the FBL notifies the sender, allowing them to remove the complainer from their list and improve their sending practices.
Email marketer from Reddit.com explains that Validity's Sender Certification (which affects UFL costs) involves meeting specific requirements related to sending practices and authentication to achieve preferred sender status with certain ISPs. Benefits include improved deliverability and reduced filtering.
Email marketer from Quora.com explains that Feedback loops (FBLs) provide valuable data to senders about complaints, enabling them to identify and address issues affecting deliverability and sender reputation. By monitoring FBLs, senders can proactively remove complainers and improve their email sending practices, leading to better inbox placement.
Email marketer from G2.com notes that Validity Everest provides valuable insights into deliverability challenges, including feedback loop data. While the review doesn't detail pricing, it highlights the platform's benefits in monitoring sender reputation and identifying potential issues affecting email deliverability. Specific pricing requires contacting Validity directly.
Marketer from Email Geeks adds that Validity will automatically charge $150 per additional 10k blocks of complaints beyond the initial 100,000.
What the experts say2Expert opinions
Expert from Spam Resource explains that Feedback Loops are essential for good email deliverability. She notes that it is best practice to remove any recipients from a list that are hitting the 'this is spam' button. She explains that most mailbox providers want ESPs to maintain them for all mailstreams.
Expert from Word to the Wise details that monitoring feedback loops is essential. They elaborate that to leverage FBLs, senders need to set up systems to receive and process the complaint data, and automatically remove complainers from their mailing lists. This proactive approach helps maintain a positive sender reputation and improves deliverability.
What the documentation says4Technical articles
Documentation from datatracker.ietf.org states that the Abuse Reporting Format (ARF) is a standardized email format used by feedback loops to report complaints about received email. While not about Validity's specific pricing, understanding ARF helps clarify what the Validity UFL service is processing.
Documentation from SparkPost.com explains the general concept of Feedback Loops (FBLs). ISPs provide FBLs to senders, and Validity uses this data to enhance their UFL service. SparkPost recommends setting up FBLs to monitor complaints and maintain a good sending reputation. Although not directly Validity pricing, it outlines the importance of FBL data.
Documentation from Validity.com details that the Universal Feedback Loop (UFL) helps identify abusive senders and improve email delivery. Benefits include increased brand protection, enhanced data, and reduced risk. They outline tiered pricing based on the number of users and features, encouraging contact for specific pricing details.
Documentation from ReturnPath on TrustRadius.com, explains that engaging with feedback loops will lead to an elevated sender reputation and help ensure your emails make it to the right place. They explain that it is also about making sure you're only sending mail to people who want to receive it.