What are the pricing tiers for Validity's Universal Feedback Loop (UFBL) ARF reports, and how do they compare?
Summary
What email marketers say16Marketer opinions
Email marketer from Email Geeks, says that a 250,000 FBL tier costs $0.04 each, which is 2.6 times more expensive than the base 10K tier at $0.015 each. He also adds that their rep won't even quote what 100k-250k costs. Marketer from Email Geeks, responds, saying that the pricing wasn't scoped for that tier because their data indicates that there was no one within that tier on the list. That said, he knows that the rep is working to get you what you need here.
Marketer from Email Geeks, says that a 250,000 FBL tier costs $0.04 each, which is 2.6 times more expensive than the base 10K tier at $0.015 each. He also adds that their rep won't even quote what 100k-250k costs. Marketer from Email Geeks, responds, saying that the pricing wasn't scoped for that tier because their data indicates that there was no one within that tier on the list. That said, he knows that the rep is working to get you what you need here.
Marketer from Email Geeks states the quoted prices are significantly higher than the initially stated $150/10,000 complaint rate for larger volumes. He highlights the quoted rate of $10,000/year for 250,001 - 1,250,000 ARF FBLs. Marketer from Email Geeks says that the pricing was updated to reflect volume. If I have the math right, the 10,000 complaint tier is $0.015/complaint while your tier is almost half of that price at $0.008/complaint. Would you not expect a graduated scale on that?
Marketer from Email Geeks responds to the question about pricing for exceeding 100k complaints. Currently, Validity only offers blocks of 100k complaints. They plan to break this into smaller chunks later, but the overall pricing will remain around $150/10,000 complaints.
Email marketer from Quora explains that factors such as the size of your email list, the number of emails you send, and the specific features you need influence the price of Validity's services. To get an accurate price for the Universal Feedback Loop, you must contact them directly.
Email marketer from Email Geeks states the quoted prices are significantly higher than the initially stated $150/10,000 complaint rate for larger volumes. He highlights the quoted rate of $10,000/year for 250,001 - 1,250,000 ARF FBLs. Marketer from Email Geeks says that the pricing was updated to reflect volume. If I have the math right, the 10,000 complaint tier is $0.015/complaint while your tier is almost half of that price at $0.008/complaint. Would you not expect a graduated scale on that?
Email marketer from Email Geeks explains the changes to Validity's Universal Feedback Loop (UFBL) pricing. Clients with ARF subscriptions bundled with other Validity products are exempt from the new fee. ESPs will also not be subject to the change initially. The cost for those only subscribing to the ARF report will be $1500/year, available via an order form on September 21st. Those who don't want to pay can continue to receive the aggregated view.
Email marketer from Email Vendor Selection Group Forums recommends negotiating pricing with Validity based on anticipated usage volume and highlighting the value of your data to them. They suggest exploring potential discounts or customized plans.
Email marketer from Email Geeks responds to the question about pricing for exceeding 100k complaints. Currently, Validity only offers blocks of 100k complaints. They plan to break this into smaller chunks later, but the overall pricing will remain around $150/10,000 complaints.
Marketer from Email Geeks explains the changes to Validity's Universal Feedback Loop (UFBL) pricing. Clients with ARF subscriptions bundled with other Validity products are exempt from the new fee. ESPs will also not be subject to the change initially. The cost for those only subscribing to the ARF report will be $1500/year, available via an order form on September 21st. Those who don't want to pay can continue to receive the aggregated view.
Email marketer from Reddit suggests performing a cost-benefit analysis to determine if the investment in a feedback loop reporting service like Validity UFBL is worthwhile, weighing the cost against potential improvements in deliverability and sender reputation.
Email marketer from Email Geeks asks about the pricing for exceeding 100k complaints within Validity's UFBL, questioning whether the pricing is per each 100k block.
Marketer from Email Geeks expresses concern over a graduated usage price model where a 10K use tier is almost 3 times less expensive per event than a 250K tier, which is the opposite of what is expected. He characterizes the situation as chaotic and poorly planned.
Email marketer from Email Geeks expresses concern over a graduated usage price model where a 10K use tier is almost 3 times less expensive per event than a 250K tier, which is the opposite of what is expected. He characterizes the situation as chaotic and poorly planned.
Email marketer from LinkedIn discusses various pricing models for email deliverability services, noting that providers like Validity often use tiered pricing based on factors like email volume, subscriber list size, and features used. He suggests directly contacting Validity sales for specific UFBL pricing details.
Marketer from Email Geeks asks about the pricing for exceeding 100k complaints within Validity's UFBL, questioning whether the pricing is per each 100k block.
What the experts say2Expert opinions
Expert from Spam Resource explains that feedback loops are important for understanding your reputation with ISPs, but the pricing models for services like Validity's UFBL can vary significantly. Smaller senders may find it more cost-effective to monitor their own reputation through free tools and manual analysis.
Expert from Word to the Wise discusses the general costs associated with email deliverability, noting that services like Validity offer various features, but pricing is often tailored to individual client needs. Understanding the ROI of these services is crucial before committing to a specific pricing tier. The best advice is to contact them directly.
What the documentation says3Technical articles
Documentation from Abuse Reporting Format (ARF) specification outlines that the use of ARF reports for feedback loops can incur costs depending on the provider offering the service. Validity is a major provider, and their pricing structure for accessing and utilizing these reports should be consulted directly.
Documentation from Validity Knowledge Base explains that pricing for Validity Everest depends on various factors, including the volume of data processed and the specific features utilized. Custom pricing plans are generally offered based on individual client needs.
Documentation from Validity's Blog highlights the benefits of using feedback loops for improving email deliverability and sender reputation. However, it does not specify pricing tiers, directing users to contact Validity directly for cost information.
Related resources0Resources
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