What is an acceptable daily hard bounce rate for Yahoo email to avoid impacting delivery?
Summary
What email marketers say9Marketer opinions
Marketer from Email Geeks shares that it's not just about the hard bounce rate itself, but also about how many times you're sending to the same hard-bounced addresses. Receivers consider it an issue if you continue sending to an address after the 3rd hard bounce.
Email marketer from StackExchange answers a range of 0-2% is good, and should keep hard bounces below 5% to avoid issues.
Email marketer from Litmus explains that bad data is the leading cause of bounces. Keeping your lists clean is the best way to help ensure you aren't going to impact deliverability.
Email marketer from SendGrid explains that maintaining a bounce rate below 2% is ideal. Exceeding this can negatively impact your sender reputation, especially with major ISPs like Yahoo.
Email marketer from MailerQ Blog explains that a bounce rate of over 2% should be addressed to ensure good deliverability, while over 5% immediately impacts sender reputation.
Email marketer from Constant Contact shares that a high hard bounce rate indicates problems with list hygiene, potentially leading to deliverability issues with Yahoo and other providers. They recommend keeping the rate below 3%.
Email marketer from Email Geeks responds that if your hard bounce rate exceeds 1%, there are significant improvements to be made. Securing subscription forms and validating mistypes are crucial actions, especially if you acquire 1000+ subscribers monthly. The concern is less about the bounce rate itself and more about the quality of the collected contact list, as bad data leads to poor campaign performance and a damaged reputation.
Email marketer from Reddit user explains that any daily hard bounce rate above 1% should be investigated, as it suggests potential issues with list acquisition or hygiene, ultimately harming delivery to Yahoo.
Email marketer from ZeroBounce shares that you should strive for a bounce rate below 2% and that you may start to notice a drop in your sender reputation with rates above 5%.
What the experts say4Expert opinions
Expert from Email Geeks shares that there is no truly acceptable hard bounce rate, but a rate over 3% indicates a poorly managed list.
Expert from Email Geeks shares that for the first mailing to an address, anything below 3% is fine, but lower is better. For ongoing mailings, it should be in the < 0.1% range.
Expert from Word to the Wise details that exceeding 3% bounce rate may trigger Yahoo's feedback loops which will negatively impact deliverability.
Expert from Email Geeks explains that you should not aim for a specific number for acceptable yahoo hard bounce rate, but instead focus on continuously reducing the rate by improving collection and hygiene practices.
What the documentation says3Technical articles
Documentation from RFC Editor defines a hard bounce as a permanent failure, indicating the email address is invalid. High rates indicate a problem with data quality which leads to impacting delivery.
Documentation from Microsoft shares that maintaining clean email lists by immediately removing hard bounces is critical for deliverability. Failing to do so can impact your ability to reach Yahoo inboxes.
Documentation from Google explains that monitoring bounce rates via Google Postmaster Tools helps understand sender reputation. High hard bounce rates directly correlate with a poor sender reputation, affecting Yahoo delivery.