What are the requirements for BIMI logo display on Yahoo?

Marketer from Email Geeks directs users to senders.yahooinc.com/bimi for requirements and support options and suggests to write in early to get help.

Email marketer from Reddit emphasizes that Yahoo Mail checks the sender's domain reputation rigorously. If a domain is relatively new or has a history of low engagement, the BIMI logo might not display, even with correct DMARC and VMC setup.

Marketer from Email Geeks shares that Yahoo requires positive reputation bulk emailing for BIMI and won’t apply it to p2p emails. They suggest emailing mail-questions@yahooinc.com if the logo is still not showing up. Also suggests that root record trickles down to subdomains.

Email marketer from StackExchange mentions that Yahoo's BIMI implementation considers various factors, including sending infrastructure setup, historical performance, and user engagement. Consistent sending practices are key.

Email marketer from Emailable notes that Yahoo requires DMARC enforcement (p=quarantine or p=reject), a valid VMC for the logo, and a good sender reputation. The logo must also meet specific size and format requirements as outlined in the BIMI standard.

Email marketer from Email Marketing Forum shares that to get a logo to show on Yahoo Mail via BIMI, it's crucial to have a strong sender reputation and consistently engage with your audience. Low spam complaints and high open rates help.

Email marketer from Quora advises that Yahoo may have stricter or less transparent reputation requirements than other providers. Sometimes, reaching out directly to Yahoo's postmaster can provide insights into specific deliverability issues.

Email marketer from SparkPost points out that the domain must pass DMARC authentication and strongly suggests the use of a Verified Mark Certificate (VMC) to prove logo ownership before Yahoo will consider displaying your BIMI logo.

Email marketer from Gmass support highlights the importance of consistent email volume and positive engagement metrics for Yahoo BIMI. Sudden spikes in email volume can negatively impact reputation and logo display. It's best to gradually increase volume.

Marketer from Email Geeks explains BIMI and DMARC records are inherited by subdomains, and Yahoo requires "enough volume and good enough reputation" to display BIMI. Suggests contacting mail-questions@yahooinc.com for help.

Email marketer from Mailjet states that to comply with Yahoo’s requirements, you need to ensure your DMARC policy is set to either “quarantine” or “reject.” They also recommend regularly reviewing your sender reputation and making improvements to your email authentication methods.

Expert from Spam Resource, John Levine, responds that BIMI requires DMARC, and a VMC is needed to display your logo at participating mail providers, including Yahoo. DMARC policy of p=reject is recommended. Also mentions that Yahoo requires the certificate authority to be one of the approved ones.

Expert from Word to the Wise, Laura Atkins, explains that for Yahoo to display your BIMI logo, you must have strong DMARC enforcement (p=quarantine or p=reject is preferred), a valid VMC that verifies logo ownership, and a consistent sending history. Also, a very good reputation is required and this requires ongoing effort and maintenance.

Documentation from BIMI Group explains that Yahoo, like other participating providers, requires DMARC to be implemented, ideally at p=quarantine or p=reject. Additionally, Yahoo requires a VMC to validate logo ownership. They specify that the VMC must be issued by an authorized certification authority.

Documentation from Yahoo Mail Sender Services specifies that to display a BIMI logo, senders must authenticate their emails with DMARC (at a policy of at least 'p=quarantine'), have a valid VMC (Verified Mark Certificate) associated with their logo, and maintain a positive sending reputation. They also outline specific technical requirements for the DNS record setup.

Documentation from DigiCert, a VMC provider, details that for Yahoo, a valid VMC is mandatory for BIMI implementation. This certificate verifies the organization's ownership of the logo and ensures that the logo meets the required security standards. DigiCert provides the process for acquiring and implementing a VMC.

Documentation from Entrust details the technical steps required to implement BIMI with a VMC, including generating the necessary DNS TXT record and ensuring the SVG logo format adheres to BIMI specifications. They also emphasize the importance of regularly monitoring DMARC reports.