What are the latest email marketing statistics and trends related to COVID-19?

Email marketer from Email Geeks shares a link to Emailmonday's guide to crisis email marketing, which contains links to multiple articles with individual stats.

Email marketer from Sendinblue shares insights on how email marketing adapted to the COVID-19 pandemic, including changes in messaging, content, and campaign strategies to address the evolving needs and concerns of subscribers.

Email marketer from Reddit's r/EmailMarketing suggests focusing on providing value and helpful content instead of aggressive sales pitches during COVID-19. They also recommend segmenting audiences based on their current needs and tailoring messaging accordingly.

Email marketer from Email Geeks mentions that they have detailed data by industry vertical that they will be publishing later in the week.

Email marketer from SparkPost shares a benchmark assessment revealing that email volume varied significantly by industry. Some sectors, like travel and hospitality, experienced declines, while others, such as healthcare and e-commerce, saw substantial increases.

Email marketer from Email Geeks shares a link to their company's aggregated and depersonalized data about the industry during COVID-19 via ccinsight.org.

Email marketer from Litmus explains that there was a significant increase in email volume as companies tried to stay connected with their customers during lockdowns. Many businesses pivoted to email to communicate changes in services, hours, and safety protocols.

Email marketer from Validity discusses how email marketing benchmarks shifted during COVID-19, with increased email volume, changing engagement patterns, and the need for marketers to adapt their strategies to maintain deliverability and relevance.

Email marketer from Email Geeks shares a link to Messagegears blog about email rates during COVID-19, mentioning it will be updated soon.

Email marketer from Campaign Monitor highlights the need for businesses to adapt their email marketing efforts during the COVID-19 crisis by focusing on customer needs, being transparent, and offering support.

Email marketer from HubSpot explains the importance of adjusting email marketing strategies during COVID-19, emphasizing empathy, clear communication, and providing valuable resources to subscribers.

Email marketer from Mailjet shares that email engagement metrics like open rates and click-through rates initially spiked, then gradually normalized as people adjusted to the 'new normal.' Certain industries, like e-commerce and online education, experienced sustained high engagement.

Email marketer from Neil Patel shares that email marketing saw a surge during COVID-19 lockdowns, with increased open rates as people spent more time online. He also notes that relevance and personalization became even more crucial for standing out in crowded inboxes.

Email marketer from Experian shares insights on how consumer email habits changed during COVID-19, including increased frequency of checking email, heightened expectations for personalized content, and greater willingness to engage with brands that addressed their needs and concerns.

Email marketer from Email Geeks shares a link to a mediapost.com article discussing deliverability metrics during COVID-19.

Email marketer from Email Geeks shares a link to Sparkpost's blog about benchmark assessment of COVID-19 email activity engagement.

Expert from Word to the Wise, Laura Atkins, discusses how the COVID-19 pandemic has affected email marketing, emphasizing the need to adjust content and subject lines to be sensitive to the current climate. She also highlights the importance of clear and empathetic communication with subscribers during this time.

Documentation from MDN Web Docs addresses how web traffic patterns shifted significantly due to the pandemic, with increased usage of online communication, e-commerce, and educational resources, affecting email marketing strategies by influencing targeting and content.

Documentation from EmailMonday provides a guide to crisis email marketing, highlighting the importance of empathy, transparency, and providing value to subscribers during uncertain times. The guide emphasizes adapting messaging and campaigns to reflect the current situation and customer needs.

Documentation from MessageGears shows research on email rates during the COVID-19 pandemic, indicating changes in open rates, click-through rates, and other engagement metrics. The research provides insights into how email marketing performance was affected by the crisis.