Should I include a "you've received this email because..." message in COVID-19 related emails?

Email marketer from Neil Patel shares that reminding recipients why they are receiving your emails improves deliverability. This reduces the likelihood of subscribers marking your emails as spam.

Email marketer from Really Good Emails responds that a 'Why am I receiving this?' link in the preheader can be beneficial for transparency, especially with GDPR and privacy concerns. It helps subscribers easily understand why they're receiving the email and manage their subscription.

Email marketer from G2 explains that reminding your audience who you are and why they are receiving your emails is a best practice for email marketing. It builds trust and strengthens your brand.

Email marketer from Campaign Monitor shares that emails should be relevant to the recipient. If sending a COVID-19 related email, it is important to make it clear how it affects them specifically. Make it clear what the purpose of the email is and what action the recipient can take.

Marketer from Email Geeks shares that in the past, SpamAssassin assigned a point value to text like "you've received this message because", and questions the need to engage the audience with that specific message, suggesting a disclaimer instead.

Email marketer from MailerLite shares that including a brief explanation of why the subscriber is receiving the email in the footer is a good practice. It can improve deliverability and reduce spam complaints by reminding subscribers they opted in.

Email marketer from valgeisler.com explains that including this blurb is a good practice, especially for onboarding emails. It can help reduce spam complaints and build trust by reminding recipients why they're on your list.

Expert from Email Geeks explains the importance of being clear from the start about why the recipient should care, answering the question "What's in it for me? Why should I care?"

Expert from Word to the Wise emphasizes the importance of authentication (SPF, DKIM, DMARC) and proper list management practices to ensure deliverability. It's crucial to send emails that recipients want and expect, and adding "you've received this email because..." message can help, but is not a replacement for these core principles.

Documentation from Mailchimp explains that clearly stating the reason for the email, especially in the opt-in confirmation email, is essential for compliance and user experience. It helps subscribers understand they have subscribed and sets expectations for future communications.

Documentation from Sendinblue says to remind subscribers how they joined your list. This helps reduce spam complaints, especially if your subscribers have forgotten that they subscribed to your list. Consider using a double opt-in process.

Documentation from Klaviyo explains that under GDPR, transparency about why a subscriber is receiving emails is crucial. Including a clear statement reminding them how they opted in can help demonstrate compliance and maintain a positive relationship.