What are the correct rollout dates for Google and Yahoo's new email requirements?
Summary
What email marketers say7Marketer opinions
Email marketer from SendGrid shares the upcoming changes to email sending requirements from Google and Yahoo!. These changes include authenticating your email, making it easy to unsubscribe, and keeping your spam rate low. Enforcement will begin in early 2024.
Email marketer from Stack Overflow details authentication requirements in 2024 for Yahoo and Gmail. They mention you have to set up SPF, DKIM and DMARC records, have a valid PTR record, maintain low spam rates, and make unsubscribing easy.
Email marketer from Mailjet explains that in 2024, Google and Yahoo Mail are implementing stricter email authentication requirements. These changes aim to reduce spam and phishing attempts. Senders must authenticate their emails using SPF, DKIM, and DMARC to ensure their messages are delivered.
Email marketer from ZeroBounce details Google and Yahoo's new requirements for email senders in 2024 to reduce spam and improve user experience. Key requirements include authentication (SPF, DKIM, DMARC), easy one-click unsubscription, and maintaining a spam rate below 0.3%.
Marketer from Email Geeks advises to read the information directly on Google and Yahoo’s sites instead of trusting hear-say. He links to <https://wordtothewise.com/2024/01/yahoogle-faqs/>.
Email marketer from Reddit states that Gmail and Yahoo are cracking down on unauthenticated email. If you are sending more than 5000 emails a day through their servers you need to authenticate your email with SPF, DKIM, and DMARC. And there needs to be an easy way to unsubscribe from promotional emails.
Email marketer from Gmass answers that Google announced that, starting in February 2024, they’re going to require all senders who send 5,000 or more messages a day to Gmail addresses to authenticate their email, enable one-click unsubscribe, and keep their spam rate under 0.3%.
What the experts say4Expert opinions
Expert from Email Geeks responds that he thinks the biggest problem was ever communicating more than one date and they have lost the art of nuance.
Expert from Word to the Wise, Marcel Becker, responds that there were announcements from Yahoo and Gmail on changes to their email policies, set to begin in February 2024, focusing on reducing spam and improving security. Stricter authentication, easier unsubscription processes, and lower spam rates are required.
Expert from Email Geeks clarifies the rollout dates for Google and Yahoo's email requirements, stating that June 1st is only for one-click unsubscribe, with other requirements effective from Feb 1st. He shares the following timeline: • Feb 1: Providers will start deferring (aka temp failing) a fraction of mail to start. That mail will typically still be delivered, but with a delay. • April 1: they will start rejecting a percentage of non-compliant mail • June 1: senders must start complying with the one-click unsubscribe or mail will be rejected.
Expert from Spam Resource, Laura Beltran, responds that Yahoo and Google have announced stricter email sending requirements that will go into effect in early 2024 to fight spam and unwanted email. This impacts large senders who send more than 5,000 emails to Yahoo and Gmail addresses in a 24-hour period. Senders must authenticate their email, enable one-click unsubscription, and keep their spam rate below 0.3%.
What the documentation says3Technical articles
Documentation from Google Workspace Updates explains the timeline for enforcement of sender requirements, which starts in February 2024. Beginning February 2024, Google will gradually enforce sender requirements. Senders who don’t meet the requirements might experience delivery issues. By June 1, 2024, Google will fully enforce the sender requirements.
Documentation from Yahoo Mail Blog details the new sender requirements being rolled out. The key dates include February 2024 when enforcement begins and senders must authenticate, maintain low spam rates, and enable easy unsubscription. By June 2024, one-click unsubscription must be implemented.
Documentation from Word to the Wise explains that Yahoo and Gmail announced changes to their email policies, set to begin in February 2024. These changes aim to reduce spam and improve security. While specifics vary, both companies will require stricter authentication, easier unsubscription processes, and lower spam rates.