What are the BIMI requirements for SVG files and Yahoo brand recognition?
Summary
What email marketers say11Marketer opinions
Email marketer from EasyDMARC highlights that Yahoo, brand recognition is gained through sufficient email sending volume over time. This is a crucial factor for BIMI logo display.
Email marketer from Valimail explains that the SVG file must be a vector graphic, be publicly accessible via HTTPS, and should accurately represent the brand's logo.
Email marketer from Mailjet shares you need to create an SVG version of your logo, get a Verified Mark Certificate (VMC), and publish a BIMI DNS record in your domain's DNS settings.
Email marketer from AuthSMTP explains a VMC is required to verify the logo. The logo must be a registered trademark.
Email marketer from Email Geeks explains that if an SVG contains a rasterized image, it will trigger both SVG image rasterized and base64 errors. Also elements referenced as xhref are disallowed. Yahoo requires that the SVG meets BIMI requirements, which specify a limited SVG 1.2 Tiny.
Email marketer from Mailosaur says Yahoo requires senders to establish a reputation over time to be considered as a recognizable brand.
Email marketer from EmailToolTester shares the logo must be a square SVG file and should use the SVG Tiny Portable/Secure (SVG Tiny PS) profile.
Email marketer from ZeroBounce emphasizes that Yahoo requires senders to have a recognized brand presence to display the BIMI logo. This involves demonstrating a consistent sending history with a good sender reputation.
Email marketer from Email Geeks shares that Yahoo requires to "recognize" the brand, this often requires a certain volume or period of regular sends. But, if a BIMI record exists, brand recognition will likely be picked up sooner.
Email marketer from Reddit shares that Yahoo requires a certain level of brand recognition based on sending volume and sender reputation. Achieving a consistent sending history helps build this recognition.
Email marketer from dmarcian details Yahoo's brand recognition requirements involve having a consistent sending history and positive sender reputation. New domains or those with low sending volumes may not immediately qualify.
What the experts say4Expert opinions
Expert from Spamresource.com shares that in addition to the technical requirements for BIMI, such as DMARC compliance and a properly formatted SVG logo, a Verified Mark Certificate (VMC) is required to prove logo ownership and Yahoo requires a strong sender reputation.
Expert from Email Geeks says the logo file doesn't meet the BIMI standard and needs to be redone.
Expert from Spamresource.com shares Yahoo and AOL support BIMI. It requires authenticated email via DMARC at p=quarantine or p=reject, a registered trademark, and an SVG logo file hosted on a secure server.
Expert from Email Geeks explains that only Yahoo currently supports BIMI, and the Gmail pilot program is not yet underway. He also states that the SVG file needs to be fixed as it's not a true SVG Tiny 1.2.
What the documentation says4Technical articles
Documentation from BIMI Group emphasizes that a Verified Mark Certificate (VMC) is required to prove logo ownership and ensure that only the verified owner can associate the logo with their emails.
Documentation from Entrust explains that to get a BIMI logo to display, you'll need a Verified Mark Certificate (VMC) to validate ownership of your logo. This VMC is issued by a certifying authority after verifying your trademark.
Documentation from DigiCert specifies that the SVG image should be a vector graphic, conform to the SVG Tiny Portable/Secure (SVG Tiny PS) profile, and must be hosted on a secure (HTTPS) server.
Documentation from BIMI Group specifies that the SVG image must be a vector graphic, be square, use only the 'tiny-ps' profile of SVG, and be publicly accessible over HTTPS.