What are the best platforms for deliverability testing with Klaviyo?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit suggests using a combination of GlockApps and Mail-Tester to get a good overview of deliverability issues, particularly when using Klaviyo.
Email Marketer from Mailchimp advises users to authenticate their email domain with SPF and DKIM records to improve deliverability and build trust with mailbox providers.
Email marketer from SendGrid suggests using their Deliverability Insights tool for real-time monitoring of email performance, allowing senders to quickly identify and address deliverability issues.
Email marketer from EmailToolTester suggests using Mailtrap for safely testing emails in a staging environment before sending them to real recipients, ensuring emails are properly formatted and avoid spam triggers.
Email marketer from ActiveCampaign highlights the importance of using a dedicated IP address for sending emails, especially for high-volume senders, to maintain a good sender reputation and improve deliverability.
Email Marketer from G2 highlights Validity Everest as a comprehensive solution for deliverability monitoring, providing insights into inbox placement, spam filtering, and sender reputation.
Email marketer from Litmus recommends using seed list testing in combination with feedback loops to gain a comprehensive understanding of email deliverability performance across different mailbox providers.
Email marketer from Email Geeks recommends checking out MessageBird's Inbox Tracker. They share their experience of comparing GlockApps to Inbox Tracker (MessageBird), Inbox Monster, and Everest (Validity), noting the latter three are more robust but also more expensive.
Email marketer from Neil Patel Blog shares that tools like GlockApps are useful for seed list testing, where emails are sent to a list of test addresses to assess inbox placement across different providers.
Email marketer from Email on Acid recommends using email preview tools to ensure emails render correctly across various devices and email clients, reducing the chances of deliverability issues caused by poor formatting.
What the experts say4Expert opinions
Expert from Word to the Wise recommends testing deliverability across a range of mailbox providers to understand how different providers handle your mail, and to identify specific issues relating to certain mailbox providers. But doesn't suggest a platform.
Expert from Email Geeks shares that the big competitors are Inbox Monster and Validity, and suggests Inbox Monster if cost is not an issue.
Expert from Email Geeks mentions that Glock isn’t bad for deliverability testing and might be the cheapest option.
Expert from Spamresource emphasizes the importance of using a variety of tools and techniques for deliverability testing, including seed lists, feedback loops, and authentication protocols, but does not recommend specific platforms.
What the documentation says5Technical articles
Documentation from SparkPost details how to properly set up SPF, DKIM, and DMARC records for domain authentication, significantly improving email deliverability and sender reputation.
Documentation from Google provides insights into sender reputation, spam rate, and feedback loops, which are crucial for identifying and resolving deliverability problems with Gmail users.
Documentation from Klaviyo explains that Klaviyo integrates with tools like Webhook to send deliverability data to external platforms for testing and analysis, allowing for real-time insights into email performance.
Documentation from Mailjet emphasizes the importance of monitoring sender reputation through tools like Sender Score to identify and address potential deliverability issues proactively.
Documentation from Microsoft offers the Smart Network Data Services (SNDS) tool, which provides data about your IP address reputation and spam complaints from Outlook.com users, helping you identify deliverability issues.