What are the best pay-per-test tools for email deliverability and reputation validation?
Summary
What email marketers say13Marketer opinions
Email marketer from Email on Acid explains that pre-send testing tools like theirs are crucial for ensuring deliverability by checking rendering, accessibility, and deliverability factors. They offer various subscription plans that allow a certain number of tests per month, but does not directly do 'pay per test'.
Marketer from Email Geeks provides a link to Senderscore.org as a free tool for gaining directional knowledge about deliverability.
Marketer from Email Geeks mentions SendForensics, Unlock the Inbox, and MailMonitor (with a 2-month free trial). They also note that Mail-tester.com is useful for testing sender authentication and MXToolbox offers a quick SpamAssassin test.
Email marketer from Mail-Tester.com explains that Mail-Tester provides a free service to analyze your email's content and headers for potential deliverability issues. While the core service is free, it provides valuable insights into factors affecting email placement, and it also offers paid plans with more features.
Email marketer from SparkPost answers that their platform helps to ensure deliverability. This includes implementing authentication protocols, monitoring reputation, and provides analytics on deliverability rates.
Marketer from Email Geeks shares that GlockApps offers a pay-per-test option, specifying that they are sold in blocks of tests (e.g., 50 tests in 90 days for a flat cost).
Email marketer from Postmark provides a guide that details how to improve deliverability. The information includes, building an engaging list, using double opt-in, setting up SPF, DKIM and DMARC
Marketer from Email Geeks shares Deliveryindex.org as another free deliverability tool.
Email marketer from GlockApps.com explains that GlockApps offers pay-as-you-go plans that allow users to purchase email deliverability tests without a subscription, providing flexibility for occasional testing needs. These include options for single tests or small blocks of tests.
Email marketer from StackOverflow answers that ensuring DKIM, SPF, and DMARC setup is critical for email deliverability. Correctly configured DNS records authenticate emails, reducing the chances of being flagged as spam and improving inbox placement.
Email marketer from Litmus shares that their platform offers email testing. This testing includes deliverability checks, spam filter testing, and inbox placement monitoring to ensure emails reach intended recipients.
Email marketer from Reddit suggests building your own deliverability testing setup using a seed list and analyzing results manually across different providers to avoid recurring costs. This involves sending to various email providers and tracking inbox placement.
Email marketer from Senderscore shares that the services provides a rating of your sending IP address and compares it to those of other email senders. This is a free and widely used method of measuring the reputation of email senders.
What the experts say2Expert opinions
Expert from Word to the Wise explains the importance of IP Warmup for improving your reputation with new IP addresses. She recommends the need to gradually increase email volume, while monitoring engagement to ensure that your IP is being delivered to the inbox.
Expert from Spamresource.com explains that factors such as sender reputation, email authentication (SPF, DKIM, DMARC), and content quality significantly impact email deliverability. They recommend monitoring these elements and using feedback loops to improve sender reputation.
What the documentation says5Technical articles
Documentation from MXToolbox.com explains that MXToolbox offers tools for diagnosing email deliverability issues, including blacklist checks, DNS record analysis, and SMTP diagnostics. While most basic tools are free, they provide comprehensive monitoring and alerting services on a subscription basis.
Documentation from Microsoft specifies that it uses multiple factors to determine whether incoming email is legitimate, including the sender's reputation, content of the message, and authentication. This also includes setting up SPF, DKIM and DMARC to improve email deliverability
Documentation from Mailosaur.com explains Mailosaur can be used for automated email testing, including deliverability aspects, by providing temporary email addresses and APIs to analyze received emails. While not explicitly pay-per-test, it can be used in a controlled manner to monitor deliverability on a per-campaign basis.
Documentation from Google details the technical details on how to prevent mail to Gmail users from being blocked. This includes best practices for authentication, sending volume, and list management to maintain a positive sender reputation and ensure reliable delivery.
Documentation from Sendgrid details the features that ensure deliverability of emails sent from the platform. This also include the option to use a dedicated IP address which can help with building positive sender reputation.