What are some contest and event ideas for email deliverability?
Summary
What email marketers say12Marketer opinions
Email marketer from EmailVendorSelection.com suggests gamifying deliverability training by incorporating quizzes and challenges related to sender authentication, list hygiene, and email design best practices.
Email marketer from Twilio SendGrid recommends a 'Engagement based segmentation' event for those focusing on deliverability.
Email marketer from Automizy suggests a 'Subject Line A/B split testing' competition where participants explore different subject lines to improve inbox placement and open rates.
Email marketer from Stack Overflow recommends organising a deliverability-focused capture-the-flag event where participants analyze email headers, diagnose deliverability issues, and implement fixes to improve inbox placement.
Marketer from Email Geeks suggests an event to see how quickly participants could get T-Online.de to do a reputation reset, essentially a PTR record update rally.
Marketer from Email Geeks shares an idea for a deliverability contest where participants are given a domain and DNS host, and the first to successfully deliver an email from it wins.
Email marketer from Litmus advocates for an 'Email Design Challenge' focusing on creating visually appealing and accessible emails that adhere to deliverability best practices. Judging criteria includes rendering, code quality, and inbox placement.
Email marketer from Mailjet recommends hosting a workshop or webinar series that covers key deliverability topics, offering attendees the chance to learn from experts and share their own experiences.
Email marketer from Reddit suggests creating a competition where teams try to achieve the highest inbox placement rate for a specific email campaign, with points awarded for avoiding spam traps and maintaining a good sender reputation.
Email marketer from Kickbox advocates for an 'Domain reputation protection' event focusing on using a dedicated sending domain.
Email marketer from Word to the Wise Forums suggests a deliverability knowledge-sharing event focusing on improving sender reputation by correctly implementing feedback loops.
Marketer from Email Geeks shares that they've also been thinking about using some of their parked domains to set up DNS puzzles, where participants figure out why the authentication won’t work and how to correct it.
What the experts say2Expert opinions
Expert from Word to the Wise Forums shares the idea of gamifying compliance programs for vendor management by tying it to employee incentives and recognition, which indirectly impacts deliverability by ensuring vendor adherence to best practices.
Expert from Word to the Wise Forums recommends a deliverability escape room event that presents deliverability challenges as puzzles or roadblocks that participants must solve, such as diagnosing spam filter triggers, analyzing authentication issues, or deciphering bounce messages.
What the documentation says6Technical articles
Documentation from Microsoft suggests hosting a DMARC configuration workshop, guiding participants through the steps of setting up and validating their DMARC policies. Focus on reporting and enforcement options.
Documentation from RFC Editor suggests setting up a 'SPF record test' where participants create and test SPF records to ensure proper email authentication. Prizes awarded for correctly implemented SPF records.
Documentation from Validity recommends a 'Email verification best practice' training event where participants improve sender reputation through subscriber list verification and segmentation.
Documentation from GlockApps advocates for a 'Spam trap avoidance' game, teaching participants techniques for avoiding spam traps and cleaning their email lists.
Documentation from Google recommends a BIMI setup race where teams compete to correctly implement BIMI for their domain and display their brand logo in supported email clients.
Documentation from MessageBird (SparkPost) recommends a 'IP warmup challenge' event where participants develop and execute a well-planned IP warm-up strategy.