What are good B2B dedicated seedlist services for inbox placement tests?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Vendor Selection Guide shares the importance of avoiding email blacklists. It states that maintaining a clean sending reputation is critical and recommends using tools that monitor blacklists and alert you.
Email marketer from Litmus highlights the importance of pre-send testing which includes deliverability checks. Litmus confirms that these tests are critical to check inbox placement with seedlists, validate links and tracking and identify any problems before sending to real users.
Email marketer from StackOverflow suggests using a combination of seed list testing and feedback loops to improve email deliverability. User explains that seed lists provide a baseline for inbox placement, while feedback loops help identify and address spam complaints. They recommend regularly monitoring both to maintain good sender reputation.
Email marketer from SparkPost notes several important areas in email deliverability including authentication, list management and dedicated IPs. The marketer shares that all of these areas must be addressed together to avoid deliverability problems.
Email marketer from MailMonitor advocates using dedicated seedlists for inbox placement testing. MailMonitor shares that it ensures senders can accurately assess deliverability across different email providers and identify any specific issues affecting their campaigns.
Email marketer from Reddit recommends GlockApps as a tool for deliverability testing, mentioning its ability to provide insights into inbox placement rates across various email providers. The user suggests that GlockApps is particularly useful for identifying deliverability problems before a campaign is launched.
Email marketer from EmailToolTester.com explains that seed list testing involves sending emails to a list of known email addresses (the seed list) and then tracking where those emails land (inbox, spam folder, etc.). They share that this helps assess deliverability across different ISPs and email providers. They recommend tools like GlockApps and MailMonitor.
Email marketer from ZeroBounce details email validation as a key element in good deliverability. The vendor shares that using a list cleaning tool is very helpful at getting rid of old and invalid addresses and greatly reduces bounce rates.
Email marketer from Validity emphasises the importance of ongoing seed list monitoring to maintain high deliverability rates. They share that it helps identify changes in inbox placement and detect potential deliverability issues early on.
Email marketer from G2.com highlights several email deliverability testing tools including GlockApps, Mail-Tester, and SendForensics, noting their features for inbox placement testing and spam filter analysis. They explain the importance of these tools for ensuring emails reach the intended recipients.
What the experts say6Expert opinions
Expert from Email Geeks suggests that one-off tests are not very useful and don't provide actionable data.
Expert from Email Geeks explains each organization configures filters to meet their specific needs, and probe accounts aren't very useful and don't provide actionable data.
Expert from Email Geeks clarifies that B2B probe accounts aren’t at businesses.
Expert from Word to the Wise explains the importance of authentication and reputation for B2B deliverability, especially around Microsoft 365. He shares the details of authentication including SPF, DKIM, and DMARC. The article does not directly answer the question about seedlists or specific services but covers deliverability generally.
Expert from Email Geeks mentions that Validity and eDataSource have business seedlists. Sinch / Mailgun also provides them.
Expert from Spam Resource shares ways to avoid spam traps with good list hygiene. The article does not directly answer the question about seedlists or specific services but covers deliverability generally
What the documentation says4Technical articles
Documentation from RFC editor details the importance of email authentication methods such as SPF, DKIM, and DMARC. It shares that implementing these protocols is crucial for improving email deliverability and preventing spoofing and phishing attacks. They shares that SPF, DKIM and DMARC are key for inbox placement.
Documentation from Mailjet explains inbox placement testing as a method to evaluate where your emails land by sending test emails to a seed list and analyzing the results. They share that it provides insights into deliverability issues and helps optimize email campaigns.
Documentation from GlockApps details how seed lists are used to monitor email deliverability. They highlight that by sending emails to a predefined list of email addresses across various ISPs, senders can track inbox placement and identify potential deliverability issues. They note that GlockApps provides comprehensive reports on inbox placement, spam filter hits, and authentication status.
Documentation from Microsoft explains the use of Enhanced Threat Report (ETR) to identify deliverability issues. They mention that ETR offers insights into what might be impacting email deliverability and helps troubleshoot delivery problems with M365 accounts.