What are examples of targeted cold emails and weird cold outreach requests?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Geeks shares how a cold call email person sent a meeting notice, which was promptly declined.
Email marketer from GrowthHackers Community shared a story on being asked to promote a cryptocurrency scam through their email list, showcasing the extent of unethical outreach attempts.
Email marketer from HubSpot Blog explains that using personalization tokens to address recipients by name and referencing their company or industry can make cold emails feel less generic and more targeted.
Email marketer from Reddit shares a story of receiving a cold email asking for a link exchange to an unrelated website, highlighting the absurdity of such requests.
Email marketer from Reply.io Blog shares that combining cold emails with LinkedIn outreach or phone calls can increase the chances of getting a response.
Email marketer from G2 Learning Hub explains that creating personalized email templates with sections for specific recipient details can save time while maintaining a targeted approach.
Email marketer from Invesp explains that cold emailing benefits come from a well structured well targeted strategy.
Email marketer from Woodpecker.co Blog explains that sending cold emails at specific times of the day (e.g., mid-morning or early afternoon) can improve open rates.
Email marketer from Reddit shares how they received a cold email offering SEO services to improve website ranking for keywords completely irrelevant to the website's content.
Email marketer from Backlinko shares that a cold email tactic is to find a common ground to use - such as they are both from the same city or both went to the same college.
Email marketer from Neil Patel's Blog shares that personalizing cold emails with specific details like mentioning a recent blog post or achievement can significantly increase response rates.
What the experts say5Expert opinions
Expert from Spamresource shares a spam email example from an email claiming they are a security expert that have identified a vulnerability. They are offering to sell their knowledge, but are really just trying to extort money.
Expert from Email Geeks shares that the weirdest request was someone asking her to link to their article on autism.
Expert from Email Geeks shares an example of a targeted cold email. It involves complimenting a post, referencing another blog post and suggesting it as an additional reference.
Expert from Email Geeks shares an example of an email they get offering SEO help, pointing out the line 'Social Media efforts are lame ducks'.
Expert from Word to the Wise explains that targeted cold emails should avoid overly promotional language and focus on providing value to the recipient to bypass spam filters.
What the documentation says4Technical articles
Documentation from Microsoft answers that cold emails should respect data privacy regulations like GDPR and CCPA by obtaining explicit consent before sending marketing emails.
Documentation from Mailchimp explains that targeted cold emails should always include a clear unsubscribe link and comply with CAN-SPAM regulations to avoid legal issues.
Documentation from SendGrid shares that cold emails should be sent from a dedicated IP address and domain to protect the sender's primary email reputation.
Documentation from SparkPost shares how cold email strategies require warming of IP addresses to avoid being flagged as a spam account.