Should you trust email marketing conferences if their invites land in spam?
Summary
What email marketers say10Marketer opinions
Email marketer from LinkedIn argues that practical application is crucial. If the conference organizers can't even deliver their own emails, their theoretical knowledge might not be effective.
Email marketer from Neil Patel's Blog stresses basic email deliverability practices are essential. If an email marketing conference invitation lands in spam, it undermines their credibility.
Marketer from Email Geeks suggests questioning the trustworthiness of a teacher if their invite goes to spam, implying their methods might lead to sending unwanted emails.
Email marketer from MarketingOverCoffee explains that the irony of an email marketing conference invitation ending up in spam is a red flag. It indicates that the conference might not be practicing what they preach.
Email marketer from StackExchange comments on the irony and potential incompetence suggested when email marketing experts can't avoid spam filters themselves.
Email marketer from Reddit suggests that if an email marketing conference can't get their own promotional emails into the inbox, it raises serious questions about the value and effectiveness of their advice.
Email marketer from MarketingProfs suggests that a key indicator of email marketing competence is the ability to successfully reach the inbox. A conference's own email deliverability issues should raise a red flag.
Email marketer from Quora shares that a conference's own email deliverability is a direct reflection of their expertise. If their emails consistently land in spam, it suggests a lack of up-to-date knowledge or poor practices.
Email marketer from HubSpot emphasizes that an email marketer's success in avoiding spam filters is a direct reflection of their skills. A conference's email ending up in spam casts doubt on their expertise.
Email marketer from Convince & Convert discusses reputation management and deliverability. Their viewpoint is that a conference that cannot practice basic email marketing sends a negative signal to attendees.
What the experts say3Expert opinions
Expert from Email Geeks shares that some people are getting mail advertising the Guru conference who had never opted in, classifying this as potentially using “purchased” lists.
Expert from SpamResource.com explains that landing in the spam folder raises significant concerns about an email sender's competence and adherence to best practices, thus impacting credibility.
Expert from Word to the Wise emphasizes that sender reputation is crucial for inbox placement, and if an email marketing conference can't manage its own sender reputation to avoid spam filters, their advice may not be trustworthy.
What the documentation says4Technical articles
Documentation from Mailchimp emphasizes the importance of adhering to email authentication protocols and maintaining a clean email list to avoid spam filters, practices that any reputable email marketing conference should demonstrate.
Documentation from Google highlights tools available to monitor sender reputation and identify deliverability issues. A conference failing to use these tools and landing in spam raises questions.
Documentation from Microsoft outlines factors that contribute to emails being marked as spam, including content, sender reputation, and authentication. Conferences failing to address these issues in their own emails might not offer trustworthy advice.
Documentation from SendGrid highlights that a strong sender reputation is critical for inbox placement. An email marketing conference with poor email practices likely has a damaged reputation, making their advice questionable.