What to do if your IP is blacklisted on SORBS?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks shares that being listed on SORBS doesn't have much impact and usually delists on its own after some time.
Email marketer from Reddit shares that when submitting a delisting request, provide all necessary details such as your IP address, the reason for the listing (if known), and steps taken to prevent future issues.
Email marketer from Mailjet Blog explains the importance of identifying the root cause of the blacklisting (spam complaints, compromised accounts, etc.) and fixing it to prevent future listings. <https://www.mailjet.com/blog/>
Email marketer from EmailGeeks Community says to actively monitor your IP reputation using various online tools and services to catch and address blacklisting issues early on.
Email marketer from Email Deliverability Blog shares that if you are using a new IP address, gradually warm it up by sending emails in increasing volumes to build a positive sender reputation.
Email marketer from Stack Overflow explains that the first step is to check if your IP is actually blacklisted on SORBS. Use online tools to verify the blacklist status before taking action.
Email marketer from MXToolbox Forum explains that implement strict email list hygiene practices, such as verifying email addresses and removing inactive subscribers, to avoid future SORBS listings.
Email marketer from SparkPost Blog explains that consider using a dedicated IP address for sending emails to better manage your sender reputation and prevent blacklisting issues. <https://www.sparkpost.com/blog/>
Email marketer from Sendgrid Blog suggests checking your email sending practices to ensure they are compliant with industry standards and best practices to prevent being blacklisted. <https://sendgrid.com/blog/>
Email marketer from Mailgun Blog explains that other third party blacklists exist but SORBS often has less impact. <https://www.mailgun.com/blog/>
Email marketer from Email Marketing Forum suggests that if the delisting process takes too long, contact SORBS support directly to inquire about the status of your request.
Email marketer from Email Geeks shares that she views SORBS as an indicator of a list hygiene issue, fwiw.
What the experts say5Expert opinions
Expert from Word to the Wise answers that SORBS rarely impacts email delivery. You need to monitor other blacklists and focus on overall sender reputation, rather than solely focusing on SORBS.
Expert from Email Geeks responds that if you’re seeing delivery problems they’re likely not the result of SORBS, so you may need to address them directly.
Expert from Email Geeks explains that conversely, if you’re not having delivery problems there’s no real need to care, and being listed on some web-based blacklist checker is not a delivery problem.
Expert from Email Geeks explains that generally a SORBS listing doesn’t have any delivery impact.
Expert from Spam Resource explains that SORBS is mostly useless these days and if you're listed on it, it probably won't affect your deliverability.
What the documentation says5Technical articles
Documentation from Spamhaus shares that use tools like Spamhaus Blocklist Removal Center to understand the reason for blacklisting and initiate the removal process. <https://www.spamhaus.org/>
Documentation from Microsoft SNDS advises using the Smart Network Data Services (SNDS) program to monitor your IP reputation with Microsoft and troubleshoot delivery issues. <https://sendersupport.olc.protection.outlook.com/snds/>
Documentation from SORBS explains that to delist, you should visit the SORBS website and locate the delisting request form. Fill it out accurately and submit it for review.
Documentation from Google Postmaster Tools suggests to utilize Google Postmaster Tools to monitor your sender reputation and identify any issues affecting your email deliverability. <https://gmail.com/postmaster/>
Documentation from Validity responds that SORBS listings don't typically cause major deliverability issues. Focus on addressing other potential causes first. <https://knowledge.validity.com/hc/en-us/articles/226457028-Spam-and-Open-Relay-Blocking-System-SORBS-Spam-blocklist>