Should I allow an IP warming service to guest post on my email marketing blog?
Summary
What email marketers say10Marketer opinions
Email marketer from Content Marketing Institute shares that it is important to define your goals for accepting guest posts, such as attracting new readers, building authority, or generating leads.
Marketer from Email Geeks compares the request to someone asking a teacher to endorse a tool that bypasses their teachings.
Email marketer from Reddit suggests being wary of potential conflicts of interest if the IP warming service's guest post promotes their own services too heavily without providing genuine value.
Marketer from Email Geeks explains that it's common for IP warming services to operate multiple brands and get confused about who they are sending as.
Email marketer from Quora explains that guest posting is often used for SEO and link building purposes, which might be the primary motivation of the IP warming service.
Marketer from Email Geeks suggests having the IP warming service write the article and then posting it with commentary as a "what not to do" example.
Email marketer from Neil Patel explains that guest blogging can increase brand awareness, drive traffic, and improve SEO, but it's crucial to ensure the content aligns with your audience's interests.
Email marketer from MarketingProfs shares that you should establish clear guest posting guidelines to ensure quality and relevance, including topics, style, and promotional limitations.
Email marketer from Search Engine Journal warns that accepting low-quality guest posts can damage your blog's reputation and hurt your SEO efforts.
Email marketer from HubSpot explains that you should carefully evaluate guest post proposals for originality, accuracy, and relevance to your target audience before accepting them.
What the experts say5Expert opinions
Expert from Email Geeks points out that the email address in the message from the IP warming service is different from the company it claims to represent.
Expert from Word to the Wise explains guest posts from IP warming services should be heavily scrutinized. Their primary goal is often promotional and may not provide genuine value to your audience. Verify any claims and ensure content aligns with your values.
Expert from Email Geeks is tempted to respond to an IP warming service's guest post request with a message about not working with spammers and a link to her blog post on spam.
Expert from Email Geeks states they don't want the IP warming service to join the email conversation.
Expert from Spamresource responds that services that specifically focus on "warming up IPs" often cater to senders who engage in cold emailing practices. Accepting a guest post from such a service could be perceived negatively by your audience, who might see it as an endorsement of spammy tactics.
What the documentation says3Technical articles
Documentation from Google Search Central warns against participating in link schemes through guest posting, as it can negatively impact your website's ranking.
Documentation from Moz advises that guest blogging for SEO should focus on building relationships and providing valuable content, rather than solely on obtaining backlinks.
Documentation from Ahrefs responds that you should assess the IP warming service's website's authority, traffic, and engagement metrics to determine if guest posting is a worthwhile opportunity.