Is there a minimum email volume required for BIMI logo display in Gmail?
Summary
What email marketers say11Marketer opinions
Email marketer from ZeroBounce states that while volume is not officially mentioned as a hard requirement for BIMI, a good sender reputation is. Sender reputation is often build on consistency over time, so while not stated there may be a correlation to volume
Email marketer from Mailhardener reports that they are unaware of any documented minimum sending volume requirement for BIMI to function in Gmail. They stress the importance of domain verification and proper setup
Marketer from Email Geeks shares they don't think there's any volume requirement. In their case, BIMI (VMC-enabled) began to work just after 2-3 minutes of implementing (w/ direct emails).
Email marketer from OnlyB2B explains that while there is no officially stated minimum volume, his personal experience suggests that BIMI implementation is more effective for senders with a significant and consistent email flow, due to its reliance on sender reputation.
Email marketer from Email Geeks forum explains that they implemented BIMI for a client sending only a few thousand emails a month and saw the logo appear without issues, suggesting that volume is not the primary deciding factor.
Email marketer from EmailVendorSelection suggests that there is no hard minimum volume requirement stated by Gmail for BIMI. However, they note that a substantial sending volume is generally needed to establish a consistent sender reputation, which is crucial for BIMI to function correctly.
Email marketer from StackExchange suggests that BIMI is more about consistent sending habits and authentication than a specific volume. They believe Gmail assesses the sender's consistency and adherence to best practices over simply the number of emails sent.
Marketer from Email Geeks shares they have not heard of any volume requirements for BIMI logos in Gmail.
Email marketer from Reddit shares that they successfully implemented BIMI for a low-volume transactional email service (less than 500 emails per month). They emphasize that strict adherence to authentication protocols (SPF, DKIM, DMARC) was key to bypassing any potential volume thresholds.
Marketer from Email Geeks shares anecdotally that they send and receive plenty of low volume B2B mail and consistently see BIMI logo display in Gmail.
Marketer from Email Geeks shares they haven't heard of any stated minimum volume for Gmail (or Yahoo) for BIMI logos.
What the experts say2Expert opinions
Expert from Spam Resource, Steve Jones, explains that there's no hard and fast rule for minimum volume concerning BIMI. He emphasizes focusing on consistent sending habits, good list hygiene, and proper authentication (SPF, DKIM, DMARC) as being more crucial than just the raw number of emails sent.
Expert from Word to the Wise, Laura Atkins, responds that while not explicitly stated, a good sender reputation is extremely important for BIMI. Maintaining sender reputation requires consistent sending practices over time. While volume is not mentioned, low volume may cause Google to take longer to ascertain reputation.
What the documentation says3Technical articles
Documentation from Google Workspace Admin Help does not specify a minimum email volume requirement for BIMI logo display in Gmail's official documentation. They emphasize proper authentication (SPF, DKIM, DMARC) and a positive sender reputation.
Documentation from VMC Authority explains there's no direct mention of a required minimum volume for BIMI eligibility, and that it focuses on authentication, VMC (Verified Mark Certificate), and a clean sending reputation above all.
Documentation from dmarcian emphasizes that while volume isn't explicitly stated, a strong sender reputation is paramount for BIMI. Achieving a solid reputation usually correlates with consistent sending practices, which often implies a certain level of volume.