How does BIMI logo display differ between promotional and personal emails across different email providers?
Summary
What email marketers say10Marketer opinions
Email marketer from OnlyMyEmail explains that BIMI provides greater visibility to the brands that use it while protecting customers from spammers who are unable to authenticate to the same degree.
Marketer from Email Geeks recommends not using the same domain for bulk and corporate email, and provides example <mailto:bulk@sub.brand.com|bulk@sub.brand.com> and <mailto:joe.smith@brand.com|joe.smith@brand.com>
Email marketer from Litmus Blog explains that BIMI is part of a larger trend towards enhanced email security and brand trust, and that it helps ensure that brands can reliably display their logos in the inbox.
Marketer from Email Geeks shares link to Yahoo's BIMI documentation, stating that Yahoo treats bulk and corporate email differently when displaying BIMI logos, but that logic is up to the implementer.
Marketer from Email Geeks explains that mailbox providers/email app developers decide how to handle BIMI logos, and it's up to brand owners where they want their logo to appear. Separating traffic by domains is generally recommended.
Email marketer from Email on Acid Blog discusses that a VMC (Verified Mark Certificate) certifies that your logo has been registered with a trademark office, and some providers like Gmail require a VMC to display your BIMI logo.
Email marketer from Mailjet Blog shares that BIMI helps improve brand recognition in the inbox and increases customer trust by visually assuring recipients that the email is legitimate.
Marketer from Email Geeks explains that BIMI logo will be displayed on corporate email as well on Google Workspace accounts, and the BIMI logo will take precedence over a Google profile picture.
Email marketer from SparkPost Blog shares that implementing BIMI can be complex, requiring DMARC setup, logo verification, and DNS record configuration. They also suggest testing your BIMI implementation with BIMI lookup tools.
Marketer from Email Geeks confirms that if any employee writes a personal email which is received at Google workspace, BIMI logo will always be displayed for all emails.
What the experts say2Expert opinions
Expert from Spam Resource explains that the BIMI standard's goal is to foster more email ecosystem trust, which then ensures the security of emails by assisting mailboxes in making informed decisions regarding which messages should be delivered to inboxes.
Expert from Word to the Wise explains that BIMI provides a visual cue to recipients, increasing trust and engagement with authenticated emails. It allows brands to display their logo in inboxes that support BIMI when appropriate authentication standards are in place.
What the documentation says4Technical articles
Documentation from Fastmail Help states that Fastmail supports BIMI, displaying logos for senders who have properly implemented BIMI records and met their verification requirements.
Documentation from Yahoo Sender Hub explains that Yahoo may display brand logos for commercial emails, but not for personal emails. Yahoo uses internal signals to determine if the mailing is sent to a large number of recipients (bulk mail; personal emails do not display brand logos).
Documentation from BIMI Group Website explains that to display a BIMI logo, the sending domain must be authenticated with SPF, DKIM, and DMARC at a policy of 'p=quarantine' or 'p=reject'. A Verified Mark Certificate (VMC) may also be required by some mailbox providers.
Documentation from Entrust answers explains that the VMC (Verified Mark Certificate) is a digital certificate that authenticates a brand's logo and proves ownership, which many providers require for BIMI implementation.