Is Hubspot automatically implementing one-click unsubscribe for Yahoogle compliance?
Summary
What email marketers say9Marketer opinions
Email marketer from HubSpot Knowledge Base explains how to manage subscription preferences and one-click unsubscribe settings within HubSpot, highlighting how to ensure emails comply with CAN-SPAM and other regulations.
Email marketer from Neil Patel Blog explains that one-click unsubscribe improves sender reputation by making it easier for users to unsubscribe, reducing spam complaints and bounce rates, which are important factors for deliverability and Yahoogle compliance.
Email marketer from Campaign Monitor highlights that compliance with CAN-SPAM requires a clear and conspicuous unsubscribe mechanism, but notes that Yahoogle's one-click requirement is a more stringent standard that ESPs like HubSpot are working to fully support.
Email marketer from Sender shares insights into the correlation between one-click unsubscribe options and improved email deliverability. They explain how Sender automatically implements this feature, and it is best practice to check if Hubspot is compliant and implement it yourself.
Email marketer from Litmus shares that implementing one-click unsubscribe not only helps with compliance but also improves the overall user experience, reducing the likelihood of recipients marking emails as spam.
Email marketer from Email Uplers highlights that using one-click unsubscribe helps to avoid being marked as spam. Also Hubspot may not yet have this implemented so check manually.
Email marketer from EmailToolTester reviews HubSpot's email marketing capabilities, mentioning that while HubSpot offers unsubscribe links, the automatic implementation of one-click unsubscribe for Yahoogle compliance may depend on the specific HubSpot plan and settings configured.
Email marketer from Reddit shares that some ESPs, including HubSpot, are gradually rolling out one-click unsubscribe features but advises to manually check email headers using tools like Mailchimp's header analyzer to confirm compliance.
Email marketer from G2 Crowd notes that while HubSpot has many email marketing features, users should confirm with HubSpot support whether the automatic one-click unsubscribe functionality is fully enabled for their specific account and region to ensure Yahoogle compliance.
What the experts say4Expert opinions
Expert from Email Geeks shares that Hubspot is aware of the Yahoogle requirements, suggests checking aboutmy.email to see if they comply, and mentions the requirement has been pushed off a few months due to ESP development resource constraints.
Expert from Email Geeks provides a link to a Word to the Wise FAQ about Yahoogle and suggests searching for other explainer posts under the 'yahoogle' tag written by Steve.
Expert from Word to the Wise explains that one-click unsubscribe is a requirement from Yahoo and Google and HubSpot must comply. Check email headers using tools like aboutmy.email to confirm compliance, as the implementation status can vary.
Expert from Spamresource explains that it's critical to have one-click unsubscribe for Yahoogle compliance. This helps reduce spam complaints and improves deliverability.
What the documentation says4Technical articles
Documentation from Google Workspace Updates details that senders must include a list-unsubscribe header with a one-click unsubscribe option in all marketing emails to comply with the new Yahoogle sender requirements.
Documentation from RFC Editor details the specification for the 'List-Unsubscribe' header, which enables one-click unsubscribe functionality, explaining its syntax and usage in email headers for compliance purposes.
Documentation from Mailchimp explains how to add and manage the List-Unsubscribe header in email campaigns, noting that while Mailchimp automates this process, other ESPs like HubSpot may require manual configuration or custom coding.
Documentation from Microsoft Learn details the specifications for ARC which are needed for enhanced mail flow security and in turn deliverability, which need correct unsubscribe headers implemented. Microsoft do note that it is best practice to check with Hubspot if you are compliant.