How to successfully contact Optonline postmaster about email deliverability issues?

Summary

Successfully contacting Optonline postmasters about email deliverability issues is generally difficult and often unsuccessful. Instead, experts and marketers recommend focusing on building and maintaining a strong sender reputation. This involves implementing email authentication protocols (SPF, DKIM, DMARC) to prevent spoofing, maintaining a clean email list through regular hygiene practices (removing unengaged subscribers and managing unsubscribes), and consistently delivering high-quality, engaging content. Monitoring sender reputation using tools such as Google Postmaster Tools and Microsoft SNDS is also crucial for identifying and addressing any deliverability issues. If blacklisted, follow the specific removal process for each blacklist. Consider contacting Cloudmark, as Optimum domains use their services. Gradually warm up new IP addresses to establish a positive sending history. Having a readily accessible abuse contact for reporting issues is also advised.

Key findings

  • Contact Ineffectiveness: Directly contacting Optonline postmasters is typically unsuccessful.
  • Reputation Matters: Sender reputation is the most critical factor in email deliverability.
  • Authentication is Key: Email authentication (SPF, DKIM, DMARC) is essential for a good sender reputation.
  • List Hygiene is Crucial: Maintaining a clean email list improves engagement and sender reputation.
  • Quality Content Drives Engagement: High-quality, engaging content enhances deliverability and reputation.
  • Monitoring Provides Insights: Monitoring deliverability metrics helps identify and address potential issues.

Key considerations

  • Cloudmark: Consider contacting Cloudmark support with an EML file of the problematic message.
  • Blacklist Removal Processes: If blacklisted, follow the specific removal process for each blacklist.
  • IP Warm-up Strategy: Gradually warm up new IP addresses to build a positive sending reputation.
  • Abuse Contact Accessibility: Ensure you have an easily accessible abuse contact for reporting issues.
  • Focus on Proactive Measures: Prioritize proactive measures to improve deliverability over direct contact.

What email marketers say
10Marketer opinions

Contacting Optonline postmasters about email deliverability issues is often difficult, with many reporting a lack of response. Experts recommend focusing on improving your overall sender reputation by implementing proper email authentication (SPF, DKIM, DMARC), practicing list hygiene (removing unengaged subscribers and managing unsubscribes), and sending valuable, engaging content. Monitoring metrics like bounce rates and spam complaints through tools such as Google Postmaster Tools and Microsoft SNDS is crucial. If blacklisted, follow the specific removal process for each blacklist. Gradually warm up IP addresses to build a positive sending reputation. Since direct contact is challenging, concentrate on proactive measures to enhance deliverability.

Key opinions

  • Contact Difficulty: Directly contacting Optonline postmasters often proves unsuccessful.
  • Reputation Focus: Improving sender reputation is the most effective approach to address deliverability issues.
  • Authentication: Proper email authentication (SPF, DKIM, DMARC) is critical for deliverability.
  • List Hygiene: Maintaining a clean email list by removing unengaged subscribers and managing unsubscribes is essential.
  • Content Quality: Sending valuable and engaging content can improve sender reputation.
  • Monitoring: Monitoring deliverability metrics like bounce rates and spam complaints is important for identifying and addressing issues.

Key considerations

  • Alternative Contacts: Consider contacting Cloudmark support, as Optimum domains utilize their services; provide an EML file of the problematic message.
  • Blacklist Removal: If blacklisted, identify the specific blacklist and follow their removal process.
  • IP Warm-up: Gradually warm up new IP addresses to build a positive sending reputation.
  • Proactive Measures: Focus on proactive measures to improve deliverability rather than relying solely on direct contact with the postmaster.
Marketer view

Marketer from Email Geeks shares that she has tried many avenues with no success, even for transactional messages.

July 2021 - Email Geeks
Marketer view

Email marketer from EmailToolTester highlights the importance of sender reputation and recommends authenticating your email using SPF, DKIM, and DMARC. Further recommends sending relevant content to engaged subscribers, avoiding spam traps, and maintaining a consistent sending volume.

September 2022 - EmailToolTester
Marketer view

Email marketer from Quora states that consistently sending valuable content, segmenting your audience, and personalizing emails can significantly improve engagement and sender reputation. Also, actively managing unsubscribes and promptly addressing complaints are vital.

April 2022 - Quora
Marketer view

Email marketer from GMass recommends starting by checking if you're blacklisted, then fixing any configuration issues with SPF, DKIM, and DMARC. They suggest warming up your IP address, cleaning your email list, and avoiding spam trigger words in your emails to improve deliverability.

April 2021 - GMass
Marketer view

Email marketer from Reddit explains that contacting smaller ISPs, such as Optonline, can be difficult and often yields little to no response. They suggest focusing on improving sender reputation through proper authentication, list hygiene, and engagement metrics as the most effective approach.

June 2021 - Reddit
Marketer view

Email marketer from Litmus emphasizes that email deliverability is affected by authentication, sender reputation, engagement, and content. Suggests monitoring bounce rates, complaint rates, and engagement metrics to proactively identify and address any issues.

August 2023 - Litmus
Marketer view

Email marketer from StackExchange explains that you should identify which blacklist you're on and follow their specific removal process. This often involves filling out a form and demonstrating that you've corrected the issues that led to the blacklisting.

March 2023 - StackExchange
Marketer view

Marketer from Email Geeks shares advice found in old email threads suggesting contacting Cloudmark support and providing an eml file of the message, as Optimum domains use Cloudmark. Also shares that mailop had several people saying they never heard back for years.

January 2025 - Email Geeks
Marketer view

Email marketer from SparkPost advises gradually increasing the volume of emails sent from a new IP address to build a positive sending reputation. This involves starting with a small number of engaged recipients and slowly scaling up over time.

August 2022 - SparkPost
Marketer view

Email marketer from Mailjet explains that contacting ISPs directly can be difficult. Recommends using feedback loops (FBLs) to monitor complaints and authenticate email with SPF, DKIM, and DMARC. Suggests keeping lists clean and providing easy unsubscribe options to improve sender reputation.

April 2024 - Mailjet

What the experts say
4Expert opinions

Reaching Optonline postmasters about email deliverability is known to be difficult, with a history of under-resourcing. Experts emphasize focusing on building and maintaining a strong sender reputation through email authentication (SPF, DKIM, DMARC), proper list management, and consistent delivery of high-quality content. Monitoring sender reputation via tools like Google Postmaster Tools and Microsoft SNDS is crucial for identifying and addressing issues that affect deliverability.

Key opinions

  • Contact Ineffectiveness: Contacting Optonline is generally ineffective due to under-resourcing.
  • Reputation Importance: A strong sender reputation is crucial for overcoming deliverability challenges.
  • Authentication Necessity: Email authentication (SPF, DKIM, DMARC) is necessary for a good sender reputation.
  • List Management Significance: Proper list management is a key component of a strong sender reputation.
  • Quality Content Influence: Consistently delivering high-quality content positively impacts sender reputation.
  • Monitoring Vitality: Regular monitoring of sender reputation using tools is essential.

Key considerations

  • Under-Resourcing: Optonline's historical under-resourcing suggests limited capacity for direct assistance.
  • Proactive Approach: Focus on proactive measures to build sender reputation as direct contact is unlikely to succeed.
  • Reputation Factors: Address factors influencing sender reputation, including spam complaints and sending volume.
Expert view

Expert from Email Geeks shares that she hasn't heard of anyone with good luck reaching Optonline recently.

May 2021 - Email Geeks
Expert view

Expert from Word to the Wise explains the importance of maintaining a good sender reputation by authenticating your email, managing your lists, and consistently sending high-quality content. Suggests monitoring your sender reputation using tools like Google Postmaster Tools and Microsoft SNDS.

January 2022 - Word to the Wise
Expert view

Expert from Email Geeks mentions that Kai used to work there ages ago and said they were deeply under-resourced at the time.

July 2021 - Email Geeks
Expert view

Expert from Spam Resource shares that one of the most significant email deliverability challenges is sender reputation. Factors that influence this reputation include spam complaints, sending volume, list hygiene, and email authentication.

November 2024 - Spam Resource

What the documentation says
5Technical articles

While direct contact with Optonline postmasters may be challenging, improving email deliverability involves several technical steps. The RFC Editor advises having a readily accessible abuse contact for reporting issues. Implementing SPF and DMARC are critical for email authentication, preventing spoofing and phishing. Tools like Google Postmaster Tools and Microsoft SNDS provide data on sender reputation, spam rates, and other metrics, enabling senders to identify and address issues affecting delivery to Gmail and Microsoft users, respectively. These technical implementations enhance sender reputation and deliverability by signaling trustworthiness to receiving mail servers.

Key findings

  • Abuse Contact: An easily accessible abuse contact (e.g., abuse@domain.com) is important for reporting issues.
  • Email Authentication: SPF and DMARC are crucial for authenticating emails and preventing spoofing.
  • Sender Reputation Tools: Google Postmaster Tools and Microsoft SNDS provide valuable data for monitoring sender reputation and deliverability.
  • Proactive Measures: Implementing these measures improves trustworthiness and helps avoid deliverability issues.

Key considerations

  • Implementation Effort: Setting up SPF, DMARC, Google Postmaster Tools, and Microsoft SNDS requires technical knowledge and effort.
  • Monitoring Importance: Regularly monitor the data provided by Google Postmaster Tools and Microsoft SNDS to identify and address any deliverability problems.
  • RFC Compliance: Ensure your systems comply with RFC standards for email communication.
Technical article

Documentation from DMARC.org explains how to set up DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from email spoofing and phishing attacks. Implementing DMARC allows you to tell recipient mail servers what to do with messages that fail authentication checks.

September 2021 - DMARC.org
Technical article

Documentation from Microsoft describes the Smart Network Data Services (SNDS) which provides data about your IP address reputation with Microsoft. This helps troubleshoot issues and identify potential abuse originating from your sending infrastructure.

February 2023 - Microsoft
Technical article

Documentation from Google describes how Google Postmaster Tools provides data on your sending reputation, spam rate, feedback loop, and other deliverability metrics. Monitoring these metrics can help identify and address issues impacting email delivery to Gmail users.

December 2021 - Google
Technical article

Documentation from RFC Editor states that an abuse contact should be easily accessible (e.g., abuse@domain.com) for reporting issues. This allows users to report spam, phishing, and other malicious activity originating from a specific domain.

November 2023 - RFC-Editor.org
Technical article

Documentation from IETF explains that SPF allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain. Recipient mail servers can then verify whether incoming emails are sent from an authorized server, helping to prevent spoofing and improve deliverability.

May 2022 - IETF