How to successfully contact Optonline postmaster about email deliverability issues?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks shares that she has tried many avenues with no success, even for transactional messages.
Email marketer from EmailToolTester highlights the importance of sender reputation and recommends authenticating your email using SPF, DKIM, and DMARC. Further recommends sending relevant content to engaged subscribers, avoiding spam traps, and maintaining a consistent sending volume.
Email marketer from Quora states that consistently sending valuable content, segmenting your audience, and personalizing emails can significantly improve engagement and sender reputation. Also, actively managing unsubscribes and promptly addressing complaints are vital.
Email marketer from GMass recommends starting by checking if you're blacklisted, then fixing any configuration issues with SPF, DKIM, and DMARC. They suggest warming up your IP address, cleaning your email list, and avoiding spam trigger words in your emails to improve deliverability.
Email marketer from Reddit explains that contacting smaller ISPs, such as Optonline, can be difficult and often yields little to no response. They suggest focusing on improving sender reputation through proper authentication, list hygiene, and engagement metrics as the most effective approach.
Email marketer from Litmus emphasizes that email deliverability is affected by authentication, sender reputation, engagement, and content. Suggests monitoring bounce rates, complaint rates, and engagement metrics to proactively identify and address any issues.
Email marketer from StackExchange explains that you should identify which blacklist you're on and follow their specific removal process. This often involves filling out a form and demonstrating that you've corrected the issues that led to the blacklisting.
Marketer from Email Geeks shares advice found in old email threads suggesting contacting Cloudmark support and providing an eml file of the message, as Optimum domains use Cloudmark. Also shares that mailop had several people saying they never heard back for years.
Email marketer from SparkPost advises gradually increasing the volume of emails sent from a new IP address to build a positive sending reputation. This involves starting with a small number of engaged recipients and slowly scaling up over time.
Email marketer from Mailjet explains that contacting ISPs directly can be difficult. Recommends using feedback loops (FBLs) to monitor complaints and authenticate email with SPF, DKIM, and DMARC. Suggests keeping lists clean and providing easy unsubscribe options to improve sender reputation.
What the experts say4Expert opinions
Expert from Email Geeks shares that she hasn't heard of anyone with good luck reaching Optonline recently.
Expert from Word to the Wise explains the importance of maintaining a good sender reputation by authenticating your email, managing your lists, and consistently sending high-quality content. Suggests monitoring your sender reputation using tools like Google Postmaster Tools and Microsoft SNDS.
Expert from Email Geeks mentions that Kai used to work there ages ago and said they were deeply under-resourced at the time.
Expert from Spam Resource shares that one of the most significant email deliverability challenges is sender reputation. Factors that influence this reputation include spam complaints, sending volume, list hygiene, and email authentication.
What the documentation says5Technical articles
Documentation from DMARC.org explains how to set up DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from email spoofing and phishing attacks. Implementing DMARC allows you to tell recipient mail servers what to do with messages that fail authentication checks.
Documentation from Microsoft describes the Smart Network Data Services (SNDS) which provides data about your IP address reputation with Microsoft. This helps troubleshoot issues and identify potential abuse originating from your sending infrastructure.
Documentation from Google describes how Google Postmaster Tools provides data on your sending reputation, spam rate, feedback loop, and other deliverability metrics. Monitoring these metrics can help identify and address issues impacting email delivery to Gmail users.
Documentation from RFC Editor states that an abuse contact should be easily accessible (e.g., abuse@domain.com) for reporting issues. This allows users to report spam, phishing, and other malicious activity originating from a specific domain.
Documentation from IETF explains that SPF allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain. Recipient mail servers can then verify whether incoming emails are sent from an authorized server, helping to prevent spoofing and improve deliverability.