How to handle high volume incoming emails on Google Workspace with delays?
Summary
What email marketers say11Marketer opinions
Email marketer from EmailGeeks Community recommends using a third-party email service or dedicated MTA (Message Transfer Agent) to handle very high volumes of incoming emails, as these services are designed for high throughput and can bypass some of Google Workspace's limitations.
Email marketer from DeliveryGuru Website recommends that you should segment your mailing lists to ensure that only relevant messages are sent to each recipient.
Marketer from Email Geeks shares that Google Workspace has a limit of 3,600 emails received per hour and that Google defers emails exceeding this limit until the hour resets, causing delays.
Email marketer from Google Workspace Community Forum suggests that upgrading to a higher-tier Google Workspace plan with more resources might help improve email processing speed and reduce delays when dealing with high volumes.
Email marketer from Email Marketing Tips Blog mentions the importance of optimising email content to reduce the chances of being flagged as spam, which can cause delays. Suggests using clean HTML, avoiding spam trigger words, and ensuring proper authentication.
Email marketer from Email Marketing Forum recommends implementing robust email filtering rules to prioritize important emails and delay or discard less important ones, reducing the processing load on the mailbox.
Email marketer from Reddit suggests using Google Groups (distribution lists) as an alternative to direct sends, to manage high volume, as it distributes the load and can improve deliverability.
Email marketer from EmailNinja Blog states that consistently warming up your sending IP address/domain and using automation tools to track inbox placement are key to avoid throttling and ensure better delivery.
Marketer from Email Geeks suggests looking into methods other than SMTP to deliver the data.
Marketer from Email Geeks suggests that a self-hosted server might be a solution for high email volume, but requires tuning the MTA settings.
Email marketer from Reddit advises checking if rate limiting is enabled on the sending side, as this can cause delays if the sending server is throttled by Google Workspace. Suggests adjusting sending rates or working with the sender to optimize their sending practices.
What the experts say2Expert opinions
Expert from Email Geeks advises against hosting high-volume email with strict timing requirements on someone else's server and suggests spinning up your own.
Expert from Word to the Wise explains that building an infrastructure capable of receiving and processing a large volume of email is key. This requires significant investment in hardware, software, and expertise.
What the documentation says6Technical articles
Documentation from MXToolbox explains how to use MXToolbox to diagnose email delivery issues, including checking for blacklists, DNS problems, and other configuration errors that may cause delays in receiving emails in Google Workspace.
Documentation from Google suggests following the best practices when sending bulk emails, including authentication, list management, and providing an easy unsubscribe option, to help avoid delivery issues and ensure messages are processed quickly.
Documentation from Google Support explains that Google Workspace has receiving limits, including message size limits, daily sending limits, and limits on the number of recipients per message. Exceeding these limits can cause delays or rejections.
Documentation from Google Developers suggests using Google APIs to programmatically manage incoming emails, allowing for automated sorting, filtering, and routing, which can help handle large volumes of email more efficiently.
Documentation from Google Workspace Admin Guide highlights the use of routing rules to distribute incoming email to different servers or services, which can help manage high volume and prevent delays by offloading some of the processing.
Documentation from RFC Editor states that email delivery is not guaranteed, and delays can occur due to network congestion or other issues.