How to effectively use KBXSCORE for deliverability testing?
Summary
What email marketers say6Marketer opinions
Email marketer from G2 shares that KBXSCORE helps quickly check for common deliverability issues, such as SPF, DKIM, and DMARC configuration, as well as identifying if the sending IP or domain is on any blocklists. It's useful for pre-send checks.
Email marketer from Mailjet advises using KBXSCORE for routine deliverability checks, especially after making changes to your email infrastructure or sending practices. This helps catch any unintended consequences that could negatively impact inbox placement.
Email marketer from Reddit user suggests using KBXSCORE when setting up a new domain for email sending. Before sending any campaigns, check the domain's health and ensure proper authentication (SPF, DKIM, DMARC) is in place to avoid deliverability problems. KBXSCORE provides a quick assessment to validate setup.
Email marketer from Sender.net recommends KBXSCORE as a tool to test your email content for common spam triggers. Check for issues like excessive use of spammy words or poor HTML coding that can affect deliverability.
Email marketer from Litmus suggests that KBXSCORE's blocklist checking feature can be used to quickly identify whether your IP or domain has been listed on any known blocklists. This helps address deliverability issues immediately.
Email marketer from EmailGeeks shares that KBXSCORE can quickly confirm your SPF/DKIM/DMARC records are set up correctly for your sending domain. A positive result suggests a good starting point for deliverability.
What the experts say7Expert opinions
Expert from Email Geeks admits that SpamAssassin scoring can be confusing, and they are debating whether to reverse the values or leave them as is to reflect what SpamAssassin actually provides.
Expert from Word to the Wise responds that KBXSCORE is valuable as a quick-check tool to verify that basic email authentication (SPF, DKIM, DMARC) is properly configured and that your sending domain/IP is not listed on any major blocklists. It is recommended for use prior to more comprehensive testing.
Expert from Email Geeks discusses OpenDMARC potentially misreporting SPF failures, mentioning he is also running pypolicyd-spf for SPF and it's working correctly. He considers removing OpenDMARC or preventing it from reporting SPF.
Expert from Email Geeks confirms that a bug prevented the correct reading of DMARC records. The bug was fixed and reports should be accurate after reload.
Expert from Email Geeks says users are free to use KBXSCORE and share it with clients, while being aware that it's in beta and may have bugs.
Expert from SpamResource explains that KBXSCORE can be used to perform an early deliverability assessment for new email campaigns or sending configurations. This helps proactively identify and resolve issues before they impact real-world inbox placement.
Expert from Email Geeks responds to feedback about the number of SORBS lists checked by KBXSCORE, stating he was following the lead of other blocklist checkers and aiming for comprehensive coverage.
What the documentation says3Technical articles
Documentation from EmailToolTester explains that KBXSCORE provides detailed reports on various aspects of email deliverability, including authentication, spam filter tests, and blocklist checks. It suggests using these results to pinpoint and fix issues, such as correcting SPF records or improving email content.
Documentation from Mailtrap indicates KBXSCORE can be used in place of a dedicated email testing environment in some cases. You can use it to ensure your emails have proper authentication and are free of common mistakes, improving your deliverability when going live.
Documentation from Kickbox explains that KBXSCORE is a free tool designed to provide a quick snapshot of email deliverability. It helps users identify potential issues before sending campaigns, covering aspects like authentication, spam filters, and blocklist status.