How to correctly filter Gmail addresses and understand Google's sending requirements for B2B email?

Email marketer from Quora explains that Google's new requirements significantly impact B2B email senders. If businesses aren't compliant, their emails are more likely to end up in spam folders or be blocked altogether. This could affect their ability to reach potential clients and partners.

Email marketer from StackExchange states that the most reliable way to identify Gmail addresses is by checking if the email address contains '@gmail.com'. While MX records can indicate if a domain uses Google Workspace, it doesn't guarantee it's a personal Gmail address. Relying solely on MX records can lead to false positives.

Email marketer from Validity shares key steps to prepare for Gmail's and Yahoo's new requirements, including authenticating email with SPF, DKIM, and DMARC, providing easy unsubscribe options, maintaining consistent sending volumes, and actively managing subscriber lists to ensure high engagement.

Email marketer from Mailjet shares tips for adhering to Google's new email sending requirements, emphasizing the importance of email authentication (SPF, DKIM, DMARC), maintaining low spam rates, providing easy unsubscribe options, and segmenting email lists to send relevant content.

Email marketer from EmailToolTester shares that properly segmenting email lists and sending targeted content to different audience segments is essential for maintaining high engagement rates and avoiding spam filters. This is especially important for B2B senders who need to tailor their messages to specific industries or roles.

Email marketer from Sendinblue explains that Gmail's new deliverability rules require senders to authenticate their email, implement one-click unsubscribe, and maintain a spam rate below 0.3%. Senders should also monitor their reputation using Google Postmaster Tools and ensure their sending practices align with Google’s guidelines.

Email marketer from Reddit explains that Google Workspace uses specific MX records to route email to Gmail servers. These records typically include entries like ASPMX.L.GOOGLE.COM, ALT1.ASPMX.L.GOOGLE.COM, etc. Filtering based on these MX records can help identify organizations using Google Workspace for email, but it is not a foolproof method for identifying individual Gmail users.

Email marketer from Litmus emphasizes the importance of email authentication (SPF, DKIM, DMARC) for both B2B and B2C senders. Authentication helps verify the sender's identity and prevents spoofing, which is crucial for complying with Google's requirements and ensuring email deliverability.

Marketer from Email Geeks explains that just excluding @gmail.com will suppress the consumer/free Gmail accounts. Targeting the MX record suppresses businesses who pay Google to manage their mail. Some of Google’s new (2024) sender requirements apply to both types of account, while some only apply to bulk senders targeting @gmail.com.

Marketer from Email Geeks explains that the Yahoo filter is capturing pretty much only Yahoo, as Yahoo doesn’t host messaging like Google does.

Email marketer from Email Marketing Forum mentions that many businesses use Google Workspace for their email, which means their MX records will contain Google's servers. However, these are business email addresses, not personal Gmail accounts. Filtering them out based solely on MX records would be a mistake.

Email marketer from HubSpot defines Google requiring senders to maintain a low spam rate (below 0.1%) by monitoring Google Postmaster Tools. High spam rates can damage a sender's reputation and lead to emails being blocked. Monitoring is crucial to immediately identify problems and fix them.

Expert from Word to the Wise explains that using Google Postmaster Tools helps you to monitor your sender reputation and spam rate. Low reputation causes emails going to spam or blocked and Google Postmaster Tools allows you to track if that is happening and work to correct it.

Expert from Email Geeks explains that Google sending requirements are not specific to Gmail and Google-hosted domains, as the rest of the industry is moving in the same direction. Google hosts mail for many B2B domains. The requirements include authentication, permission, engagement, and easy unsubscribe.

Expert from Spam Resource explains that implementing strong sender authentication is key for following Google's requirements. This includes using SPF, DKIM, and DMARC to verify the sender's identity and improve deliverability to Gmail users.

Documentation from Google Workspace Updates explains that senders who send 5,000 or more messages in a 24-hour period to Gmail accounts need to authenticate their email, make it easy to unsubscribe, and keep their spam rate below 0.1%. These requirements apply to both bulk and non-bulk senders.

Documentation from Google Support outlines policies for bulk email senders, stating that senders must authenticate their email using SPF or DKIM, ensure sending domains or IPs have valid forward and reverse DNS records, use a TLS connection for transmitting email, keep spam rates reported in Postmaster Tools below 0.10% and avoid ever reaching 0.30%, format messages according to the Internet Message Format standard (RFC 5322), and include a one-click unsubscribe option.

Documentation from RFC Editor details the Internet Message Format standard (RFC 5322), specifying the syntax for text messages that are sent between computer users, within the framework of 'electronic mail' messages.