How to comply with Gmail's new sending rules for bulk email senders?

Marketer from Email Geeks emphasizes the importance of making unsubscribing easy for users and says requiring log in to unsubscribe is too onerous.

Email marketer from SendLayer shares to meet the new requirements, bulk senders need to authenticate their emails with SPF, DKIM, and DMARC, implement a one-click unsubscribe option, keep spam rates below 0.3%, and use a recognized sending domain.

Marketer from Email Geeks summarises Google's update as keeping spam complaints below 0.3%, setting up DMARC, and ensuring a one-click unsubscribe.

Email marketer from EmailDripCampaign highlights Google & Yahoo have new sender requirements for 2024. Bulk senders must authenticate their email, enable easy unsubscription, and keep spam rates low to comply.

Email marketer from MailerQ explains to comply with Gmail's new rules for bulk senders, it's necessary to authenticate emails with SPF, DKIM, and DMARC. Also to implement one-click unsubscribe, and maintain a spam rate lower than 0.3%.

Marketer from Email Geeks shares that if email went to spam might well be because they were careless with email and apparently scofflaws, also if you can’t reach the inbox it’s hard to run a business. And annoying people isn’t going to help with engagement or spam complaints.

Email marketer from Reddit explains keeping your spam rate low involves monitoring feedback loops. Also quickly removing subscribers who mark your emails as spam, and ensuring your content is relevant and engaging to prevent complaints.

Marketer from Email Geeks explains that one-click unsubscribe specifically refers to adding the list-unsubscribe headers (ideally RFC8058) and provides links to Google and Yahoo documentation.

Email marketer from StackOverflow shares one-click unsubscribe can be implemented by including a List-Unsubscribe header in your emails, pointing to a URL where the recipient can unsubscribe with a single click, and processing these requests promptly.

Email marketer from SMTP2GO emphasizes authenticating your sending domain using SPF, DKIM, and DMARC is essential. Also keeping spam complaint rates under 0.1% (lower than Gmail's 0.3% threshold) and implementing one-click unsubscribe are best practices.

Marketer from Email Geeks clarifies that Federal law requires a one-step unsubscribe, regardless of what Google says, distinguishing it from multi-step processes involving preference centers and logins.

Marketer from Email Geeks thinks the key is the number of emails/day being >= 5k. I don’t think the type of email matters.

Email marketer from GMass emphasizes the main points of the new rules are properly authenticating your emails with SPF, DKIM, and DMARC. Also making it easy for people to unsubscribe, and keeping your spam rate low.

Expert from Word to the Wise explains that Gmail's new requirements mean that everyone sending mail to Gmail recipients must authenticate using SPF, DKIM, and DMARC, and implement one-click unsubscribe options.

Expert from Spam Resource highlights that, come February 2024, if you are using an ESP, then they are probably taking care of the authentication. However, you will need to implement the one-click unsubscribe functionality in the list-unsubscribe header or your mail is likely to be rejected by Gmail.

Expert from Word to the Wise highlights that Yahoo and Gmail are cracking down on unauthenticated mail, and focusing on making email more secure and less spammy. To meet their requirements, you need to authenticate all your mail and allow easy unsubscribe.

Documentation from Gmail Help highlights that to prevent mail to Gmail users from being blocked, you must authenticate your email, ensure you don't send unwanted mail, and make it easy to unsubscribe. It also emphasizes that senders who send more than 5,000 messages in one day need to set up SPF, DKIM, and DMARC authentication for their domains.

Documentation from Google Workspace Updates explains that starting February 2024, senders must authenticate email, enable easy unsubscription, and keep spam rates low to comply with Gmail's new requirements.

Documentation from Google Postmaster Tools highlights DMARC helps protect senders and recipients from spam and phishing by letting senders indicate that their messages are protected by SPF and/or DKIM, and tells recipients what to do if neither of those authentication methods passes.